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Wyszukujesz frazę "ORGANIZATION'S IMAGE SHAPING" wg kryterium: Temat


Wyświetlanie 1-2 z 2
Tytuł:
THE ROLE OF THE PERSONNEL DEPARTMENT IN SHAPING ORGANIZATION IMAGE: EMPIRICAL PILOT STUDY RESULTS
Dzialy personalne w procesie ksztaltowania wizerunku organizacji - wyniki pilotazowych badan empirycznych
Autorzy:
Jonczyk, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/598206.pdf
Data publikacji:
2009-12-15
Wydawca:
Instytut Pracy i Spraw Socjalnych
Tematy:
ORGANIZATION'S IMAGE SHAPING
PERSONNEL DEPARTMENT
Opis:
The aim of this paper is to evaluate personnel services input aimed at molding the image of the organization. The paper presents the results of a pilot study conducted in June of 2009 on fifty-five workers from three medium-size enterprises from the Podlasie Voivodeship. The opinion of the respondents is that the personnel department's contribution in providing human resource management is generally low, which in turn translates into an unsatisfactory image of the organization. Thus, there is an urgent need for personnel departments to take actions aimed at improving the level of human resource management so as to achieve employee satisfaction while simultaneously working to improve the image of the examined organization.
Źródło:
Zarządzanie Zasobami Ludzkimi; 2009, 6(71); 89-96
1641-0874
Pojawia się w:
Zarządzanie Zasobami Ludzkimi
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Shaping the image as a management instrument in the contemporary enterprise
Autorzy:
Wereda, Wioletta
Zacłona, Tomasz
Powiązania:
https://bibliotekanauki.pl/articles/1917174.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
shaping the image
management instruments
contemporary organization
collective accommodation facilities
kształtowanie wizerunku
instrument zarządzania
współczesna organizacja
zbiorowe obiekty noclegowe
Opis:
Purpose: The main aim of the article is to identify the image-building process in the organization as a management instrument, from a theoretical standpoint, as well as from the practical one, based on initial research among top-level and middle-level managers from Polish collective accommodation facilities. Design/methodology/approach: The present article is both theoretical and empirical. To achieve the goal adopted in the article, a survey aimed at managers of selected tourist accommodation establishments was conducted. Findings: The research confirmed the established thesis that respondents' awareness of the treatment of image formation as a management instrument is quite high. In addition, empirical material indicates that the researched managers state that the strategic objective of managing the organization should be to build a positive image in the eyes of its stakeholders. The majority also say that the organization's image is its strategic resource and a factor of competitive advantage of the enterprise on the market, but on the other hand, the financing of image-building activities is, according to respondents, a waste of money. Research limitations/implications: The performed studies, due to their limited scope, cannot be used for generalizations and are treated by the authors themselves as pilot studies. The research covered three regions: southern, eastern, southwest. This choice was due to the personal availability of tourist managers of accommodation facilities located in these parts of Poland. As a result of the research, 112 correctly completed questionnaires were collected, which were used for analysis and inference. In the future, a similar research is planned to be done across Poland. Practical implications: Based on the literature analysis and completed studies, the authors formulated recommendations for the managers of tourist accommodation facilities. Social implications: The research might exert influence on organizational behavior of tourist accommodation establishments in building their image through effective internal and external communication. Originality/value: The originality of the article is expressed through a subjective and objective scope of the study of image creation practice as a management instrument in tourist accommodation establishments.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 145; 597-611
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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