- Tytuł:
-
Kampania społeczna w teorii i praktyce
Social Campaign in Theory and in Practice - Autorzy:
- Tarczydło, Beata
- Powiązania:
- https://bibliotekanauki.pl/articles/592583.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Kampanie społeczne
Metodyka prowadzenia projektu
Public relations
Methodology of the project management
Social campaigns - Opis:
- The aim of this article is to explain social campaign as a theoretical and practical category. Starting from the definition, types of the campaign was described, as well as a place in innovating marketing actions. Particular attention was paid to the methodology of designing and to the implementation an effective social campaign. The events chosen from the Polish market, such as conferences, debates, annual contests for the best campaigns and research results was described in the article. In conclusion, the selected examples of social campaigns from the Polish market were presented.
- Źródło:
-
Studia Ekonomiczne; 2013, 157; 225-234
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł