Temat: Marketing strategy methodology - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Proces internacjonalizacji polskich przedsiębiorstw - przegląd wyników badań
The Process of Polish Companies Internationalization: Research Results Overwiev
Autorzy:: Nizielska, Aleksandra
Powiązania:: https://bibliotekanauki.pl/articles/591744.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Analiza piśmiennictwa ekonomicznego
Badania empiryczne
Eksport
Internacjonalizacja przedsiębiorstw
Metodologia strategii marketingowej
Economic literature analysis
Empirical researches
Enterprise internationalisation
Export
Marketing strategy methodology
Opis:: The aim of the article was the overview of research on the process of Polish companies internationalization. There were compared the main assumptions, methodology and results of research conducted on the process of Polish companies internationalization. The overview of research results allowed the author to formulate the conclusion, that there was no research on the role of Psychic Distance on the process of Polish companies internationalization. This is the research gap, which the author would like to fulfill in future.
Źródło:: Studia Ekonomiczne; 2013, 172; 123-134
2083-8611
Pojawia się w:: Studia Ekonomiczne
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: The Studies on Born Global Companies - a Review of Research Methods
Autorzy:: Danik, Lidia
Kowalik, Izabela
Powiązania:: https://bibliotekanauki.pl/articles/522226.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Metodologia badań
Przedsiębiorstwo międzynarodowe
Rozwój przedsiębiorstwa
Rynki międzynarodowe
Strategia marketingowa
Enterprise development
International enterprise
International market
Marketing strategy
Research methodology
Opis:: Since the 1990s a dynamic stream of research in the field of born global companies (in short: BG) could be observed. Initially the main subject of this research were the establishing premises and foreign market strategies of BG, whereas at present the focus has shifted to the later stages of the born globals' development. The aim of this paper is the review of methods adopted in the international research on born globals as well as presenting the methodology used by the authors in the research of Polish BG. In international research the case study method, including the use of in-depth interviews, is widely used by many authors. This approach is sometimes joined with the application of quantitative methods. In the presented study the primary data has been obtained through individual interviews. Transcripts of the interviews have undergone a procedure of content analysis, within which a system of categories has been developed, allowing the assessment of the meaning and relationships between the particular concepts.
Źródło:: Journal of Economics and Management; 2013, 13; 9-26
1732-1948
Pojawia się w:: Journal of Economics and Management
Dostawca treści:: Biblioteka Nauki

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