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Wyświetlanie 1-4 z 4
Tytuł:
Praca jako pojęcie kontrowersyjne w internetowych debatach Polaków: lingwistyczna rekonstrukcja modeli poznawczych (na materiale wypowiedzi z lat 2015–2019)
Autorzy:
Szczepankowska, Irena
Powiązania:
https://bibliotekanauki.pl/articles/2084136.pdf
Data publikacji:
2020-04
Wydawca:
Towarzystwo Kultury Języka
Tematy:
online economic discourse
controversial notions
ICM “work”
Opis:
The observations presented in this paper fall within the confines of a plan covering a broader scope of research on the key notions underlying the constitution and polarisation of the Polish economic discourse on popular web portals. The idealised cognitive models (ICMs) of “work”, actualised in the discourse, are subject to a linguistic reconstruction and the methodological principle consists in an analysis of semantic profi les of the key symbol and recurrent collocations as well as the standard phrases invoking the identified central notion. The divergent views on the operation of the economy presented by two distinctive groups of discourse participants: advocates and critics of capitalism provide an important interpretative framework determining the diverse profiling of the category “work” in the online debate. The controversy of the notion manifests itself also in the fact that the two contradictory cognitive models built around it are composed not only of the axioms accepted by a given group but also of the ones it ascribes to their opponents.
Źródło:
Poradnik Językowy; 2020, 773, 4; 7-20
0551-5343
Pojawia się w:
Poradnik Językowy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Pragmatic Considerations in Song Interpretation - Construal and Background Knowledge
Autorzy:
Cichmińska, Monika
Powiązania:
https://bibliotekanauki.pl/articles/444912.pdf
Data publikacji:
2007
Wydawca:
Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:
cognitive poetics
construal
idealized cognitive model (ICM)
perspective
frame
Opis:
The aim of the present article is to show that such concepts from cognitive linguistics as aspects of construal, semantic frames and idealised cognitive models can be applied for the analysis of rock song lyrics. The article describes the results of a survey in which respondents interpreted lyrics of a rock song and arrived at its different interpretations, often different from the one intended by the song writer. The author attempts to account for those different interpretations, relying on concepts from cognitive linguistics and cognitive poetics.
Źródło:
Acta Neophilologica; 2007, IX; 45-52
1509-1619
Pojawia się w:
Acta Neophilologica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Commercialization Processes of Innovative Solutions Developed at the KOMAG Institute – Thresholds and Barriers
Autorzy:
Malec, Małgorzata
Stańczak, Lilianna
Powiązania:
https://bibliotekanauki.pl/articles/2065032.pdf
Data publikacji:
2021
Wydawca:
STE GROUP
Tematy:
Integrated Commercialization Model
ICM
marketing communication
commercialization of results
R&D works
technology transfer
Opis:
Commercialization processes of research and development project results are costly and risky. That is why it is indispensable to analyze all the advantages and disadvantages very thoroughly as well as to identify potential risks and barriers which may emerge during commercialization processes of innovative solutions. The Authors presented in the article the results of their research work results oriented onto an identification potential barriers based on analyses of case studies carried out according to the Integrated Commercialization Model (ICM), developed by them. They highlighted the role of marketing communication in commercialization processes, giving some examples of mistakes commonly made and suggesting a new paradigm of marketing activities with use of the state-of-the-art efficient carriers of marketing information e.g. Internet, Intranet, Social Media etc. Marketing communication is presented as a complex tool enabling to strengthen collaborative relationships between science and industry within the framework of creating and implementing innovative solutions. The article also contains some recommendations and guidelines concerning thresholds and barriers impeding a successful transition of commercialization processes of R&D results and of technology transfer.
Źródło:
Multidisciplinary Aspects of Production Engineering; 2021, 4, 1; 266--280
2545-2827
Pojawia się w:
Multidisciplinary Aspects of Production Engineering
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
On Multiple Metonymies Within Indirect Speech Acts
Autorzy:
Kosecki, Krzysztof
Powiązania:
https://bibliotekanauki.pl/articles/620679.pdf
Data publikacji:
2007-01-01
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
conceptual distance
construal of salience
idealized cognitive model (ICM)
indirect directive
indirect speech act
metonymic chain
metonymy
multiple metonymies
multi-levelled metonymies
zone activation
Opis:
Indirect speech acts are frequently structured by more than a single metonymy. The metonymies are related not only to the illocutionary force of the utterances, but also function within the individual lexemes being their parts. An indirect speech act can thus involve not only multiple, but also multi-levelled operation of conceptual metonymy.
Źródło:
Research in Language; 2007, 5; 213-219
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-4 z 4

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