- Tytuł:
-
Determinanty wykorzystania współczesnych targów jako skutecznego narzędzia realizowania celów public relations
The Determinants of Using Contemporary Trade Shows as an Effective Tool of Implementation for Public Relations Purposes - Autorzy:
- Gębarowski, Marcin
- Powiązania:
- https://bibliotekanauki.pl/articles/588317.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Marketing wystawienniczy
Public relations
Targi
Exhibit marketing
Fair - Opis:
- The aim of this article is to identify the elements of a trade show performance, which determine its effectiveness for public relations purposes. The author presents the range of connections in contemporary trade shows, with the tasks of public relations, as well as the process of planning participation in exhibition events, respecting the image objectives. The determinants of cooperation with journalists are also characterized. Moreover, the importance of stand appearance and form of a trade show performance, in the context of creating the image of exhibitors, is noted. The paper also shows the influence of the behaviour of booth personnel on the effects of public relations.
- Źródło:
-
Studia Ekonomiczne; 2013, 157; 194-203
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł