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Tytuł:
An analysis of music festival customers in Poland in 2018-2019
Autorzy:
Truszczyńska, Agata
Powiązania:
https://bibliotekanauki.pl/articles/1013693.pdf
Data publikacji:
2021-03-14
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
Non-customers
Customers
Blue Ocean Strategy
Usability Analysis
Polska
Opis:
The research was taken up because of the author’s interests. The author is an active participant of all mass events in Poland and goes to music festivals at least once a year. Being an attendee of such festivals and also a member of the community under investigation, the author started to notice the recurring behaviour of the visitors. The author’s main interest in this area is the motives the clients of the entertainment industry have when choosing the form of spending free time and how the organisers of music festivals in Poland can influence this decision. In order to gather the necessary data, the author used the theoretical division of client layers offered by W. Chan Kim and Renée Mauborgne in the ‘Blue Ocean Strategy’. The data have also been supplemented with the author’s own knowledge about the practical side of this problem. By constructing an extensive yet very interesting form, the author got 1000 answers altogether related to the position of Poles in the surveyed area. Using a number of recommendations from the Marketing and Strategy positions, the collected results have been supplemented with noteworthy theory.
Źródło:
Research Papers in Economics and Finance; 2020, 4, 4; 39-48
2543-6430
Pojawia się w:
Research Papers in Economics and Finance
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Starsi konsumenci na rynku dóbr i usług turystycznych
Older consumers in the tourism goods and services market
Autorzy:
Bałandynowicz-Panfil, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/904468.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
tourism market
goods and services in tourism
customers behaviour
older customers
Opis:
The aim of this paper is to analyze the impact of demographic processes, with emphasis on an ageing of consumers, on changes in the tourism goods and services market. Two dimensions are considered. First, challenges for tourism market in the perspective of the development (new products, high level of local and international competition). Second, are challenges connected with consumer behaviour changes in an ageing population. The growing importance of older buyers affect the need for intensive adjustment processes on the market and entrepreneurships level. The analysis of literature and statistical data confirmed increasing role of older consumers in tourism: growing purchasing power and greater awareness of consumption needs. New circumstances are significantly affecting the functioning of the tourism market, mainly in developing new products and services to adapt to changes on the demand side of the tourism market. The paper is a contribution to the further considerations of sensitivity of individual sectors in the relation to the demographic processes and consumer behaviour in ageing societies.
Źródło:
Acta Universitatis Lodziensis. Folia Oeconomica; 2013, 291
0208-6018
2353-7663
Pojawia się w:
Acta Universitatis Lodziensis. Folia Oeconomica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wartość jako kluczowe pojęcie w dziedzinie nauk ekonomicznych
Value as a keyword in economic sciences
Autorzy:
Lewicka, Hanna
Powiązania:
https://bibliotekanauki.pl/articles/533430.pdf
Data publikacji:
2014
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
value
economic value
philosophy
customers
Opis:
The term of ‘value’ is a subject worth analysis and literature review. There are various definitions of value connected with consumer goods, such as market value or production value. Along with economical growth in the world and development of economic sciences, there was a change in how the worth of goods was evaluated, starting from using cost of the production as a basis, to finally realizing that customers were the ones who set the value of a product and that this value was a subjective evaluation indeed, far from a simple sum of costs sustained during the process of production. The aim of the article is the presentation of possible perspectives of understanding the term of value and also to emphasize the fact that the character of value is also affected by subjective aspects that make it a philosophical term.
Źródło:
Społeczeństwo i Ekonomia; 2014, 2 (2); 64-72
2353-8937
Pojawia się w:
Społeczeństwo i Ekonomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The system M2θ/G/1/m with threshold control of the arrival rate and service time
Autorzy:
Zhernovyi, Y.
Kopytko, B.
Powiązania:
https://bibliotekanauki.pl/articles/122409.pdf
Data publikacji:
2014
Wydawca:
Politechnika Częstochowska. Wydawnictwo Politechniki Częstochowskiej
Tematy:
queueing system
flows of two types of customers
batch arrival of customers
threshold control
busy period
distribution of the number of customers
system obsługi
Opis:
We consider a M2θ/G/1/m queueing system with arrival of customer batches, which uses a threshold control mechanism of the service time and arrival rate. The system receives two independent flows of customers, one of which is blocked in an overload mode (under the condition that the number of customers in the system exceeds a given threshold value h). Full blocking of the input flow is carried out from the moment when the queue length reaches the number m until the beginning of the service of the first customer, for which the number of customers in the system does not exceed h. From the beginning of the service of the first customer during the excess of number of customers in the system of h until the completion of full blocking the time of service of customer is distributed under the law of F(x) (an increased service rate is used). Rest of the time the system applies the normal service rate with the distribution function F(x) of service time. Laplace transforms for the distributions of the number of customers in the system during the busy period and for the distribution function of the busy period are found. The average duration of the busy period is obtained. Formulas for the stationary distribution of the number of customers in the system, for the probability of service and for the stationary characteristics of the system are established. The obtained results are verified with the help of a simulation model constructed with the assistance of GPSS World tools.
Źródło:
Journal of Applied Mathematics and Computational Mechanics; 2014, 13, 2; 149-163
2299-9965
Pojawia się w:
Journal of Applied Mathematics and Computational Mechanics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
LOJALNOŚĆ KLIENTÓW WOBEC BANKÓW SPÓŁDZIELCZYCH
Autorzy:
Nowacka, Anna
Powiązania:
https://bibliotekanauki.pl/articles/446998.pdf
Data publikacji:
2014
Wydawca:
Mazowiecka Uczelnia Publiczna w Płocku
Tematy:
loyalty, customers
cooperative banks
banking services
Opis:
Customer`s loyalty can be considered in both aspects: to banks and services. The most desirable customer is one who uses the services of a bank and wide range of its product offerings. Based on the analysis one can state cooperative bank`s customers are characterized by a high degree of loyalty. Over 80% of respondents were with one cooperative bank. Almost 66% of customers were using four or more services.
Źródło:
Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne; 2014, 19
1644-888X
Pojawia się w:
Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Efficiency, customers’ satisfaction and deposit money banks’ performance in Nigeria
Autorzy:
Worimegbe, Powel Maxwell
Abosede, Adebiyi Julius
Worimegbe, Temitope Mariam
Powiązania:
https://bibliotekanauki.pl/articles/522525.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Bank efficiency
Bank performance
Customers’ satisfaction
Opis:
Aim/purpose – The study seeks to explore the technical efficiency of Nigerian banks using production approach and; to establish the relationship that exists between technical efficiency, customers’ satisfaction and bank performance in the face of a volatile economy. Design/methodology/approach – Data used in achieving the research objectives were from both primary and secondary sources. The Data Envelopment Analysis (DEA) and Structural Equation Model (SEM) were employed in the analysis of data. 600 hundred questionnaires from 18 deposit money banks. Findings – The study reveals that technical efficiency leads to customers’ satisfaction. The findings also show that customers’ satisfaction affects bank performance. Further- more, efficiency influences banks’ financial performance and this indicates that banks that pursue improved financial performance using a singular approach may be fundamentally misguided. Research implications/limitations – The study has important implications because it suggests that Deposit Money Banks should concentrate effort firstly on efficiency before customers’ satisfaction. Bank managers should also seek better way of meeting customers need thereby increasing their customers’ satisfaction and increasing bank financial performance. The study is limited in scope since it does not look at other approaches in measuring bank efficiency; further studies should consider using intermediation, user-cost, asset, modern and value-added model approaches in measuring bank efficiency. Originality/value/contribution – The study focuses solely on deposit money banks in Nigeria and empirically analyses the effect of efficiency, customers’ satisfaction on financial performance of deposit money banks in Nigeria. Keywords: Bank efficiency, customers’ satisfaction, bank performance. JEL Classification: C19 G21 G29.
Źródło:
Journal of Economics and Management; 2018, 31; 133-148
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Analysis of Markov HM-Queueing Networks with FIFO discipline at the transient regime and its application
Autorzy:
Matalytski, M.
Powiązania:
https://bibliotekanauki.pl/articles/122796.pdf
Data publikacji:
2015
Wydawca:
Politechnika Częstochowska. Wydawnictwo Politechniki Częstochowskiej
Tematy:
HM queueing network
closed and open queueing network
same types of customers and different types of customers
many-server queues
mean number of customers
Opis:
In the paper Markov Queueing Networks (QN) are considered with the same types and different types of customers and incomes, FIFO discipline, which are probabilistic models of different Information Nets and Systems (INS). The incomes from the state transition of the network depend on servicing times of customers in the Queueing Systems (QS). The purpose of the research are design and development of methods and techniques of finding the probability-cost characteristics in such QN as effective analysis tools of INS. A closed Markov HM-network with the same types of customers has been investigated. Approximate expressions for the expected incomes of the QS were obtained. The method of finding the mean number of the customers was proposed. The analysis of an open HM-network with different types of customers and many-server queues has been carried out in the second part of the paper. Customers during the transition between QS can change its type. Approximate expressions for the expected incomes of the QS for each type of customer have been also obtained. A method for finding the mean number of servicing lines was described.
Źródło:
Journal of Applied Mathematics and Computational Mechanics; 2015, 14, 3; 65-77
2299-9965
Pojawia się w:
Journal of Applied Mathematics and Computational Mechanics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The marketing communication innovations in relations with customers of catering enterprises – case of Poland®
Innowacje w komunikacji marketingowej w relacjach z klientami przedsiębiorstw gastronomicznych – przykład z Polski®
Autorzy:
Tul-Krzyszczuk, Agnieszka
Gębski, Jerzy
Jeznach, Maria
Maciąg, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/227821.pdf
Data publikacji:
2020
Wydawca:
Wyższa Szkoła Menedżerska w Warszawie
Tematy:
innovations
marketing communication
customers
catering enterprises
relations with customers
innowacje
komunikacja marketingowa
klienci
przedsiębiorstwa gastronomiczne
Opis:
The article of the study was the analysis of innovative activity in the field of marketing communications in companies catering in Poland for 2014-2016. It has been shown that in most companies changed the aesthetics of the interior of the premises or introduced other creative modifications, eg. new dishes, menu cards, logos, or whether the ambient. Managers implemented new or significantly changed ways of communicating with the client, including the methods of selling and providing services (eg. e-marketing, delivery of meals at home). The effect of the marketing novelties implemented was to increase the range of product or service offer, company prestige and share and competitiveness on the market.
Celem artykułu jest analiza aktywności innowacyjnej w obszarze komunikacji marketingowej w przedsiębiorstwach gastronomicznych w Polsce w latach 2014-2016. Wykazano, że w przedsiębiorstwach najczęściej zmieniano estetykę wnętrza lokalu lub wprowadzano inne twórcze modyfikacje, np. nowe potrawy, karty menu, logo, obiektu czy otoczenia. Przedsiębiorcy wdrażali nowe lub istotnie zmieniali sposoby komunikacji z klientem, w tym również metody sprzedaży i świadczenia usług (tj. e-marketing, dostawa posiłków do domu). Efektem wdrażanych nowości marketingowych było powiększenie asortymentu oferty produktowej lub usługowej, prestiżu firmy oraz udziałów i konkurencyjności na rynku.
Źródło:
Postępy Techniki Przetwórstwa Spożywczego; 2020, 1; 185-194
0867-793X
2719-3691
Pojawia się w:
Postępy Techniki Przetwórstwa Spożywczego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Purchase Behaviours of Generation Y
Autorzy:
Oczachowska, Alina
Powiązania:
https://bibliotekanauki.pl/articles/957615.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
Generation Y
needs
customers’ commitment
self-constraint
Opis:
The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2020, 54, 1; 67-75
0459-9586
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Pro-ecological activities of Slovak hotels in the opinion of their employees and consumers
Działania środowiskowe słowackich hoteli w opinii ich pracowników i konsumentów
Autorzy:
Jarossova, M.
Knoskova, L.
Powiązania:
https://bibliotekanauki.pl/articles/1195247.pdf
Data publikacji:
2018
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
pro-ecological activities
Slovak hotels
customers
workers
Opis:
The aim of the research was to identify pro-ecological activities of Slovak hotels in the opinion of their employees and consumers. Two questionnaires were created, one was sent to 400 hotels and the other one to 105 respondents. The most common pro-ecological activities introduced by hotels were: energy saving bulbs, energy efficient appliances, waste separation and recycling, and light motion sensors. In terms of packaging of the hotel cosmetics, half of the hotels used disposable mini-packs, and the other half dispensers for soap and shampoo. Over half of hotels did not offer meals prepared from organic foods in their hotel restaurant. Only two hotels rewarded their clients who care for the environment. One hotel offered discounts on accommodation and the second one offered a higher number of points on the loyalty card. 42.1% hotels had plans related to environmental protection (e.g. expand waste sorting, recycle PET bottles, and increase the share of segregated waste).
Celem badań było zidentyfikowanie proekologicznych działań słowackich hoteli w opinii ich pracowników i konsumentów. Opracowano dwa kwestionariusze ankiety, które wysłano do 400 hoteli i 105 respondentów. Do najczęstszych działań proekologicznych realizowanych przez hotele należały: wykorzystanie żarówek energooszczędnych, urządzeń energooszczędnych, segregacja odpadów i recykling oraz czujniki ruchu. Jeśli chodzi o opakowania kosmetyków hotelowych, to połowa hoteli korzystała z jednorazowych minipakietów, a druga połowa korzystała z dozowników mydeł i szamponów. Ponad połowa hoteli nie proponowała klientom żywności ekologicznej w hotelowej restauracji. Tylko dwa hotele nagradzały swoich klientów za to, że dbają o środowisko. Jeden hotel oferował zniżki na zakwaterowanie, a drugi hotel oferował większą liczbę punktów na karcie lojalnościowej. 42,1% hoteli miało plany związane z ochroną środowiska (np. rozszerzenie sortowania odpadów, recykling butelek PET, zwiększenie udziału segregowanych odpadów).
Źródło:
Nauki Inżynierskie i Technologie; 2018, 3(30)
2449-9773
2080-5985
Pojawia się w:
Nauki Inżynierskie i Technologie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Relationship marketing from the perspective of employees (comparison analysis)
Autorzy:
Góralczyk, Marzena
Powiązania:
https://bibliotekanauki.pl/articles/16729752.pdf
Data publikacji:
2022
Wydawca:
Instytut Naukowo-Wydawniczy "SPATIUM"
Tematy:
relationship marketing
enterprise, environment
suppliers
recipients
customers
employees
Opis:
The aim of the study is to answer the question how the attitude of the company?s employees has changed in terms of assessing building proper relationships with business partners in relation to suppliers, recipients, customers and other entities with which the companies/organizations cooperate. Moreover, it is important to demonstrate a change in perception in the assessment of activities conducive to building good relationships. The article presents various approaches to relationship marketing as well as its application and significance for the functioning of enterprises in various areas.  The results of empirical research from two research periods conducted among respondents working in various enterprises and organizations in the Lubuskie voivodship have been presented. The subjectivity of employees in shaping relations with business partners has been demonstrated.
Źródło:
Central European Review of Economics & Finance; 2022, 38, 3; 61-77
2082-8500
2083-4314
Pojawia się w:
Central European Review of Economics & Finance
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Customer’s perception towards Change Management in Insurance sector – A Case Study of LIC of India
Autorzy:
Singh, Shriti
Powiązania:
https://bibliotekanauki.pl/articles/1192689.pdf
Data publikacji:
2016
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Change
Change Management
Privatization
Insurance
Services
Customers etc.
Opis:
After a Decade of privatization in insurance sector in India, Customers of LIC believes that LIC is still in leading position in insurance sector. LIC win the trust of majority of the customers LIC of India doesn’t charge any hidden charges and due to government organization LIC succeeds to provide feeling of security to their customer. A descriptive study is conducted among the customers of the LIC of India from different branches in Bhopal. The objective of this research is to study the perception of customers about the change management (Privatization) and impact of the change management on the services provided by LIC of India to their customers. Chi Square test is applied in this paper to check the authenticity of data given by the respondents. The findings suggests that the change management can be implemented through Planning and Implementation, Decision making, transparency in policies, by creating opportunities for development etc
Źródło:
World Scientific News; 2016, 46; 126-144
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Young Customers’ Expectations in Terms of Implementing PropTech (Property Technology) on the Local Primary Residential Market in Poland
Autorzy:
Górska, Anna
Mazurczak, Anna
Strączkowski, Łukasz
Powiązania:
https://bibliotekanauki.pl/articles/2207163.pdf
Data publikacji:
2022-01-28
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
residential real estate market
PropTech
preferences of customers
Opis:
The real estate market is considered to be one of the least technologically advanced markets. Despite this, attempts are made to implement modern technologies referred to as Prop-Tech. The aim of this study is to assess customers’ expectations in the use of modern technologies in the process of buying and subsequent use of flats on the local primary residential real estate market. The study has been conducted in order to achieve the above-mentioned goal. A survey questionnaire was used as a research tool. The subjects were young people (up to 35 years of age) from the area of Poznań (non-random sample selection, sample size n=220). Based on the research, it can be concluded that there is a large group of customers that are aware of modern technologies and claim that they would be willing to pay more for the technologies they choose. Probably this number could be increased if the buyers were pointed to specific savings from investing in modern solutions. The adopted spatial scope (city of Poznań) results from the specificity of this research area. And although there are no substantive grounds for major generalisations, taking into account the size of the market in Poznań, it can be assumed that in other large Polish cities customer preferences are similar.
Źródło:
Research Papers in Economics and Finance; 2021, 5, 1; 59-75
2543-6430
Pojawia się w:
Research Papers in Economics and Finance
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sources of Information for Innovative Activity of Enterprises. Types, Importance, Measurement
Autorzy:
Krawczyk, Marzena
Powiązania:
https://bibliotekanauki.pl/articles/489097.pdf
Data publikacji:
2013
Wydawca:
Instytut Badań Gospodarczych
Tematy:
innovation activity
sources of information
customers
R&D
Opis:
Innovation determines expansion or just existence of enterprises. It’s an important element of competitive advantage and it is a characteristic that encourages customers to buy novelties. Unfortunately, with innovation activity closely related is uncertainty risk, that means insecurity that costly process of creating innovation solutions will succeed. By dint of necessity of high costs of innovation activity, only small percent of enterprises have their own research and develop-ment buck-up. More and more popular become external sources of information for innovative activity, such as: customers, research and development networks, con-ferences, scientist publications and journals. The paper presents sources of infor-mation used by polish enterprises in innovation activity, classify them and show its essence and importance. Main attention is put on sources, which according to modern theories of innovation and practice of innovative firms, are the most im-portant, that means internal R&D activity and customers. An additional value of the paper is a discussion on the ways and the sense of measure the influence of chosen sources of information on the process of creation innovations in companies.
Źródło:
Oeconomia Copernicana; 2013, 4, 1; 5-18
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Factors determining the purchase of insurance products
Czynniki determinujące zakup produktów ubezpieczeniowych
Autorzy:
Jańska, Anna
Kędra, Arleta
Powiązania:
https://bibliotekanauki.pl/articles/425207.pdf
Data publikacji:
2019
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
insurance
ordered logit model
customers preferences
purchase decisions
Opis:
This paper centres to the presentation of analyzed potential relations between the determinants of purchasing decisions regarding insurance products and socio-demographic variables, i.e. age, gender, place of residence, income, occupational status, and number of people in the household. The authors also examined whether making financial decisions in a household determines purchasing decisions concerning insurance products. The main hypothesis is: from the perspective of an elderly customer, inherent features of an analyzed insurance product are more vital than aspects regarding the sales process. The analysis was conducted using the ordered logit model, where factors determining purchases of insurance products were used as dependent variables.
Źródło:
Econometrics. Ekonometria. Advances in Applied Data Analytics; 2019, 23, 1; 19-28
1507-3866
Pojawia się w:
Econometrics. Ekonometria. Advances in Applied Data Analytics
Dostawca treści:
Biblioteka Nauki
Artykuł
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