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Tytuł:
Determinanty i modele zachowań konsumenta. Wnioski z przeglądu literatury
Determinants and models of consumer behavior. Conclusions from literature review
Autorzy:
Korneta, Paweł Albert
Lotko, Aleksander
Powiązania:
https://bibliotekanauki.pl/articles/2069779.pdf
Data publikacji:
2021-09-30
Wydawca:
Polskie Wydawnictwo Ekonomiczne
Tematy:
teoria zachowań konsumenta
ekonomia konsumenta
modele zachowań konsumenta
determinanty zachowań konsumenta
consumer behavior theory
consumer economics
consumer behavior models
consumer behavior determinants
Opis:
Celem artykułu jest identyfikacja determinant i modeli wyjaśniających zachowania konsumentów. Jako metodę badawczą autorzy wykorzystali krytyczną i porównawczą analizę literatury. Scharakteryzowali typy determinant wpływających na zachowania konsumentów oraz przeanalizowali i porównali modele zachowań konsumentów dostępne w literaturze światowej. Z przeprowadzonej przez autorów analizy wynika, że opracowane dotychczas modele uwzględniają liczne aspekty zachowań konsumenta, a także strukturalizują je do postaci procesu podejmowania przez konsumenta decyzji i jego zachowań. Wciąż jednak nie zaproponowano modelu, który w sposób ilościowy wyjaśniałby zachowania konsumenta z uwzględnieniem wszystkich omawianych w artykule aspektów.
The aim of the paper is to identify determinants and models explaining consumer behavior. As a research method, critical and comparative literature review was chosen. The types of determinants influencing consumer behavior were characterized. Next consumer behavior models published in a worldwide literature were analyzed and compared. As a conclusion it was stated that analyzed models consider numerous aspects of consumer behavior and also structure them to the form of consumer decisionmaking process and their behaviors. Still there is no model proposed which would explain consumer behavior considering all of the discussed aspects.
Źródło:
Marketing i Rynek; 2021, 9; 3-13
1231-7853
Pojawia się w:
Marketing i Rynek
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Time Value and Values Delivered By Marketing
Autorzy:
Awdziej, Marcin
Powiązania:
https://bibliotekanauki.pl/articles/417275.pdf
Data publikacji:
2014
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
time
time value
consumer behavior
Opis:
Purpose: The aim of the study is to discuss the problems related to consumer time valuation and its implications. This domain remains relatively unexplored in marketing literature. Methodology: The author approached the time valuation problem in a synthetic and interdisciplinary way. To facilitate the analysis of time characteristics as a consumer resource and temporal decisions, the comparison with money was applied, which is an approach well established in the literature. Findings: Time can be a source of value only to selected consumers, as not all perceive time as scarce. Mental accounting for time is difficult; hence consumers tend to use heuristics to arrive at their temporal decisions and prefer immediate discounting of temporal benefits. Contrary to a popular adage, time is not money, at least in the context of the majority of consumers’ decisions. Research limitations/implications: Despite growth in the number of publications, knowledge of temporal aspects in consumer behavior is limited and fragmented. Less is known about how to turn the perceived value of time into customer value. Further investigation is needed to identify consumer groups that truly value time. Practical implications: The knowledge of temporal aspects of consumer behavior, and how consumers value time, would be of particular use in the service industry, where the “when” of customer value is usually provided in the form of “convenience”. Originality: This study sheds light on research gaps in the literature in an under- investigated subject, examining the link between the perceived value of time and possibilities to generate value based on temporal benefits.
Źródło:
Management and Business Administration. Central Europe; 2014, 22, 4; 95-108
2084-3356
Pojawia się w:
Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Investigating the relationship between package components and consumer behavior of Sulfur in Ilam gas refinery
Autorzy:
Mohammadi, Mehdi
Hassani, Seyed Reza
Powiązania:
https://bibliotekanauki.pl/articles/1192664.pdf
Data publikacji:
2016
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Packaging
Packaging components
Consumer behavior
Opis:
This study was done to investigate the effect of packaging components on consumer behavior of sulfur in Ilam's gas refinery. Statistical population of this study was 144 experts and managers of gas Refinery Company of Ilam. By using available simple random sampling, a sample of 105 participants was chosen, based on Cochran method. The aim of present study is practical and the data collection was descriptive and of metrical kind. The questionnaire was used to collect data and to confirm the validity of the questionnaire, experts' ideas were applied and SPSS software was used to assess its reliability. Cronbach Alpha of the packaging component questionnaire was more than 0.7, indicating high reliability. To analyze data, SPSS and single sample T-test were used. The results suggest that packaging components (size, form, shape, material, color, and trademark) have a significant effect on consumer behaviors of Sulfur products.
Źródło:
World Scientific News; 2016, 47, 2; 164-175
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zachowanie konsumentów w procesie zakupów internetowych – w Polsce
Consumer Behavior In The Process Of Internet – Shopping In Poland
Autorzy:
Kuch, Sabina
Świerczyńska, Patrycja
Powiązania:
https://bibliotekanauki.pl/articles/1402407.pdf
Data publikacji:
2020
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
online shops
online sales
consumer
consumer behavior
Opis:
What makes consumers buy online? What kind of behavior is involved in this process? The emergence of the Internet as a medium and the possibility of making transactions online has led many consumers to start shopping this way. Online shoppers are guided in their decision making by certain conditions, factors of psychological nature, as well as in the real world. Consumer behavior in the online shopping process is highly dependent on marketing activities. The study summarized in this article presents the accompanying behavior when consumers shop online and the categories of goods, which they choose predominantly while shopping remotely. Nowadays, it is not enough to compete by price anymore. Consumers expect that an online retailer will take care of their needs at every stage of the purchasing process.
Źródło:
MIND Journal; 2020, 10; 1-23
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
New tendencies in consumer behaviour – a marketing perspective
Nowe tendencje w zachowaniach konsumentów – perspektywa marketingowa
Autorzy:
Rzemieniak, M.
Powiązania:
https://bibliotekanauki.pl/articles/322565.pdf
Data publikacji:
2018
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
marketing
consumer
consumer behavior
konsument
zachowania konsumenckie
Opis:
The study aimed to analyse the relationship between consumer behaviour and new trends in the market environment. The authors presented various approaches to defining consumer behaviour in the context of dynamic changes in the market environment and made an attempt to answer the question to what extent new phenomena in consumer behaviour, such as New Balance and Normcore, influence the present consumer behaviour. The study made use of research focussing on secondary sources performed using the desk research method and participatory observations carried out by the authors. Among other materials used were secondary sources, results of quantitative studies performed with the use of the CAWI method, individual in-depth interviews and focus group interviews. The research focussed on new trends in consumer behaviour and its major motivators.
W opracowaniu przedmiotem analizy było badanie relacji pomiędzy zachowaniami konsumentów a nowymi trendami w otoczeniu. Autorka przedstawiła różne podejścia do definiowania zachowań konsumenta w kontekście dynamicznych zmian w otoczeniu rynkowym i podjęła próbę odpowiedzi na pytanie, w jakim stopniu nowe zjawiska w zachowaniach konsumentów, takie jak New Balanse oraz Normcore, wywierają wpływ na aktualne zachowania konsumenckie. W opracowaniu wykorzystano przeprowadzone badania na źródłach wtórnych prowadzonych metodą desk research oraz własne obserwacje uczestniczące. Wykorzystano też jako źródła wtórne, wyniki badań ilościowych realizowanych techniką CAWI, indywidualne wywiady pogłębione oraz badania focus group interwiew. Przedmiotem badań były nowe trendy w zachowaniach konsumentów, jak również czynniki je determinujące.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 120; 163-169
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Trends of Evolution in Consumer Behavior in the Contemporary World
Kierunki ewolucji zachowań konsumentów we współczesnym świecie
Autorzy:
Włodarczyk, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/1925908.pdf
Data publikacji:
2021-07-09
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
consumer
consumer behavior
consumption
trends in consumer behavior
konsument
zachowania konsumentów
konsumpcja
trendy w zachowaniach konsumentów
Opis:
Purpose: Consumer behavior and decision making are changing along with civilization and cultural changes, socio-economic development, increase of quality of life and production growth. Consumers change their attitudes and habits in the evolving market conditions. The aim of the article is to present the changes in the behavior of contemporary consumers. Design/methodology/approach: In the article, theoretical considerations are undertaken based on the related literature as well as the results of Euromonitor International reports for the years 2015–2019. Therefore, in the article, the classic method of literature analysis consisting in determining the state of research with critical reflection over it is applied (critical literature review). Findings: In the future, we will be dealing with consumers conscious of their choices, minimizing consumption, caring for the environment and natural resources, individualists – focused on their own needs, proper diet, rest and caring for their health and safety. Research limitations/implications: Consumer market behavior resulting from the changes occurring all around us is still undergoing transformations. It is difficult to fully predict which of the trends will continue evolving and which will disappear. Most certainly, their mutual relations and co-existence will contribute to further changes in attitudes, consumer patterns and adaptive actions. Originality/value: In the paper, current trends observed in consumer behavior in the market are presented and an attempt is made at defining the directions in which such behavior will evolve. JEL: D11, D91 Acknowledgements This research received no funds Suggested Citation: Włodarczyk, K. (2021). Trends of Evolution in Consumer Behavior in the Contemporary World. Problemy Zarządzania (Management Issues), 19(1), 40–51.
Cel: wraz z rozwojem społeczno-gospodarczym, wzrostem stopy życiowej, rozwojem produkcji, pojawianiem się nowych i nieznanych dóbr i usług, przemianami cywilizacyjno-kulturowymi, zmieniają się wzorce postępowania konsumenta i podejmowane przez niego decyzje. Celem artykułu jest prezentacja zmian, jakie zachodzą w zachowaniach współczesnych konsumentów. Metodologia: w opracowaniu podjęto rozważania teoretyczne w oparciu o literaturę przedmiotu oraz wyniki raportów Euromonitor International za lata 2015–2019. Wyniki: dla przyszłości rysuje się konsument świadomy swoich wyborów, minimalizujący konsumpcję, dbający o środowisko i zasoby naturalne, indywidualista – skupiony na swoich potrzebach, prawidłowej diecie, odpoczynku i dbający o swoje zdrowie i bezpieczeństwo. Ograniczenia/implikacje badawcze: zachowania konsumentów na rynku, wynikające z zachodzących wokół zmian nadal ulegają przeobrażeniom. Trudno w pełni przewidzieć, które z tendencji nadal będą ewoluować, a które zanikną. Na pewno ich wzajemne zależności i współwystępowanie przyczyniać się będą do dalszych zmian postaw, wzorców konsumpcyjnych oraz działań adaptacyjnych. Oryginalność/wartość: w opracowaniu przedstawiono aktualne trendy widoczne w zachowaniach konsumenta na rynku oraz podjęto próbę określenia kierunków, w jakich te zachowania będą ewoluowały. JEL: D11, D91 Acknowledgements This research received no funds Suggested Citation: Włodarczyk, K. (2021). Trends of Evolution in Consumer Behavior in the Contemporary World. Problemy Zarządzania (Management Issues), 19(1), 40–51.
Źródło:
Problemy Zarządzania; 2021, 19, 1/2021 (91); 39-50
1644-9584
Pojawia się w:
Problemy Zarządzania
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Consumer behaviour and its influence on tourism development
Autorzy:
Hvizdová, Eva
Powiązania:
https://bibliotekanauki.pl/articles/2135493.pdf
Data publikacji:
2013
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
Consumer behavior
Tourism
Marketing
Consumer
Marketing research
Opis:
Consumer behavior in developed economies is the subject of sustained interest, since only the consumer himself decides what kind of services he needs and for which he is willing to pay well. Tourism is considered a major determinant of the development of the national economy and represents a potential of generating a profit from a macroeconomic point of view and also from a microeconomic perspective. The aim of this paper is the analysis and comparison of the views of the individual authors on concepts such as tourism and consumer behaviour. We also want to point out through conducted marketing research on the impact of demographic variables on consumer behavior in tourism.
Źródło:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2013, 1(10); 63-72
1898-8431
Pojawia się w:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Consumer attitudes towards products of regional manufacturers and their impact on the purchasing behavior on the market for dairy products
Autorzy:
Domańska, Katarzyna
Angowski, Marek
Powiązania:
https://bibliotekanauki.pl/articles/952473.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Przyrodniczy w Poznaniu. Wydawnictwo Uczelniane
Tematy:
consumer behavior
dairy products
regional
producers
Opis:
The purpose of this study is to present, analyze and evaluate the behavior of buyers on the market for dairy products, including the importance they attach to the origin of the product and to the producers in the buying process. The attitudes towards regional products and producers were associated with other elements of consumer behavior related to the decision-making process on the dairy market, such as: product selection criteria; frequency of purchases in various store types; and basic criteria for store selection. The research part is based on the analysis of the results of surveys conducted in 2015 with a group of 694 students. The study demonstrates the existence of important links between “pro-regional” attitudes and such determinants of the choice of dairy products as the product’s nutritional composition; absence of preservatives; quality certificates; country of origin; and environmental performance. This suggests that dairy products from regional producers are associated with high quality, naturalness and wholesomeness.
Źródło:
Journal of Agribusiness and Rural Development; 2017, 46, 4; 739-746
1899-5241
Pojawia się w:
Journal of Agribusiness and Rural Development
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A typology of consumers by their nutritional behaviors and selected lifestyle elements
Autorzy:
Ozimek, Irena
Maciejewski, Grzegorz
Kita, Pavol
Szlachciuk, Julita
Powiązania:
https://bibliotekanauki.pl/articles/2189660.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
nutritional behavior
consumer behavior
consumers
typology
cluster analysis
Opis:
Aim/purpose - The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach - The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings - The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I - "Driven by the principles of healthy eating"; II - "Implementing the principles of healthy eating"; III - "Ordinary bread eaters"; IV - "Consciously unaware." In turn, among Slovak consumers, we distinguished also fourth types: I - "Driven by the principles of healthy eating"; II - "Exercise and drink milk!"; III - "Not attaching importance to healthy eating"; IV - "Eat tastily and healthily." The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations - A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution - The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation.
Źródło:
Journal of Economics and Management; 2023, 45; 68-101
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Conscious and latent consumers’ attitudes
Autorzy:
Grybś-Kabocik, Marta
Powiązania:
https://bibliotekanauki.pl/articles/1178936.pdf
Data publikacji:
2017
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Consumer attitudes
Consumer behavior
conscious and unconscious attitudes
Opis:
Understanding the activity of the minds of consumers is one of the main questions tried to be solved by many scientists in the field of consumer research. Still studies are often based on tests of self-assessment, observation, often ignoring the unconscious behavior of consumers. Often the decision-making processes largely occur on a subconscious level . (G. Zaltmann, 2003) Moreover, only 5% of knowledge is conscious knowledge. Unconscious processes, allow users faster and more efficient decisions than would be possible with a fully conscious processing of the stimulus. The financial services market is one of the most important elements of a market economy. In addition, the financial services market undergoes dynamic changes and at the same time there are no studies of the actual attitudes of consumers (both conscious and hidden) in relation to a virtual financial services, in particular in respect of the banking services market, which is one of the fastest growing high-tech service markets. After secondary sources analysis, projection methods research was made. For the purposes of research, special test was prepared including projection techniques like association expression and supplement tests. This method enabled preliminary identification of hidden and conscious consumer attitudes towards virtual banking services and to introduce first conclusions for further research.
Źródło:
World Scientific News; 2017, 89; 283-293
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Adoption factors in digital lending services offered by FinTech lenders
Autorzy:
Adamek, Jacek
Solarz, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/19322744.pdf
Data publikacji:
2023
Wydawca:
Instytut Badań Gospodarczych
Tematy:
FinTech
TAM
loan
financial services
consumer behavior
Opis:
Research background: Traditional financial institutions are facing new competitors - FinTech lenders. The development of these entities and their services depends on many factors, including the level of their acceptance and use by potential and/or current customers. This acceptance determines the ability to create desired financial results and defines the set of FinTech lenders' activities and also their environment aimed at shaping the offer which meets their consumers' expectations. The limited number of studies addressing the identification and assessment of the impact exerted by the adoption factors of lending services offered by FinTech lenders and the lack of such analyzes relating to these decisions made by consumers from Central and Eastern Europe argue for the need to conduct such research. Purpose of the article: Identify factors driving consumers' adoption of digital lending services offered by FinTech lenders in Poland. Methods: Critical analysis of the source literature, descriptive and comparative analysis, diagnostic survey, econometric methods (PCA, SEM used in the TAM). Empirical data come from the surveys carried out in May 2022 using the CAWI method and covering a representative sample of 1,000 Poles. Findings & value added: The study identified factors driving consumers' adoption of digital lending services, including perceived trust, risk, usefulness and financial health. It has been proven that the perceived ease of use and innovation do not represent the statistically significant constructs influencing the accepted adoption attitudes. The adopted research model shows a considerable power to explain the intention of using digital loans. The article is the first scientific study of this type discussing the identification of adoption factors for loan services offered by FinTech lenders operating on the Central and Eastern European market. The presented example of Poland being the leader in this dynamically developing market provides the background for conducting international comparative studies in the future.
Źródło:
Oeconomia Copernicana; 2023, 14, 1; 169-212
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Values and Lifestyle Segmentation of Poles 55+ and It’s Implications for Consumers’ Attitudes and Behaviour
Autorzy:
Maison, Dominika
Powiązania:
https://bibliotekanauki.pl/articles/417434.pdf
Data publikacji:
2014-12-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
grey market
segmentation
values
consumer behavior
advertising
Opis:
Purpose: Interest in older consumers as the subject of marketing strategy is growing in Western countries (Gunter, 1998). However, in Poland, this group is still neglected by marketers and perceived in stereotypical way, and its marketing potential is underestimated. The main goal of this research was to provide understanding of the contemporary older Polish population and especially older Polish consumers, including their values, needs, attitudes, opinions and behaviors. Methodology: In order to investigate the Polish “grey market,” we conducted survey research (CAPI) based on a representative quota – a random nationwide sample of n=1500 participants above 55 years old. Additionally, we also conducted qualitative research – 18 individual in-depth interviews (IDIs) at homes of consumers (ethnographic interviews). Findings: Based on the factor and cluster analysis (Weinstein, 1994) from the quantitative survey, 5 segments of older Polish consumers were selected: Fulfilled Optimists (14% of population), Bored with Life (17%), Passive Materialists (22%), Family-oriented Non-materialists (22%), and Excluded Traditionalists (25%). Segments differed in values, lifestyles, attitudes toward life, family, work and general life satisfaction. As a consequence of those psychological differences, segments differed in consumer behaviour, preferences and perception of marketing communication (advertising). Originality/Value: Our analysis shows that key areas, which determine particular consumer behaviour in each segment are – contrary to common belief – not demographic characteristics, but mainly psychological aspects (such as attitude to life, optimism, attitude to money, open-mindedness and general curiosity).
Źródło:
Management and Business Administration. Central Europe; 2014, 22, 4; 78-94
2084-3356
Pojawia się w:
Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Constructing Masculinity in Women’s Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior
Autorzy:
Filice, Eric
Neiterman, Elena
Meyer, Samantha B.
Powiązania:
https://bibliotekanauki.pl/articles/623483.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Retail
Masculinity
Consumer Behavior
Gender
Market Segmentation
Opis:
While gender-based differences in consumer behavior have been previously investigated within the context of gender-neutral or unisex retailers, men’s behavior in women’s retailers remains largely unexplored. Furthermore, most studies frame the retail environment as a passive platform through which essential gender differences yield setting-specific bifurcated behavior, and do not address the role the commercial establishment and men’s shopping habits play in gender identity formation and maintenance. To address this gap, we analyzed men’s behavior in women’s retailers using interactionist and social constructionist theories of sex/gender. Data were collected through non-participatory observation at a series of large, enclosed shopping malls in South-Western Ontario, Canada and analyzed thematically. We found that men tend to actively avoid women’s retailers or commercial spaces that connote femininity, while those who enter said spaces display passivity, aloofness, or reticence. We suggest the dominant cultural milieu that constitute hegemonic masculinity- disaffiliation with femininity, an accentuation of heterosexuality, and a prioritization of homosocial engagement-nform the dialectical relationship between individual and institutional gender practice that manifests through consumption.
Źródło:
Qualitative Sociology Review; 2019, 15, 1; 86-104
1733-8077
Pojawia się w:
Qualitative Sociology Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Family enterprises in Polish consumers’ mindset in the light of international tendencies
Autorzy:
Bednarz, Joanna
Nikodemska-Wołowik, Anna M.
Powiązania:
https://bibliotekanauki.pl/articles/522034.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Consumer behavior
Family enterprise (FE)
Polish market
Opis:
Aim/purpose – The main aim of the paper is to fill in the gap in the existing literature as well as to propose a set of specific family enterprises’ (FE) attributes concerning certain socioeconomic conditions in Poland. The objectives of the article are interrelated with two theses. H1 assumes that in current literature there is a little attention paid to the demand side of the market, particularly to the individual consumers (including young buyers) and their attitudes toward FEs. H2 indicates that the perception of Polish FEs changes considerably reflecting the international trends. Design/methodology/approach – The authors studied a consolidated profound review of recent international and Polish publications on FEs. The expert interviews and in-depth individual interviews were conducted. Both empirical studies brought a preliminary insight into overall consumer perception of the FEs in Poland. Findings – For several years Polish buyers have been dynamically changing their mindset, breaking the stereotype of FEs’ owners. Nowadays, tradition and quality are two attributes which are associated closely with Polish FEs. Customers indicate that FEs are trustworthy, responsible, solid and dependable. They also highlight the ethnocentric attitude toward these companies – Polishness. All these attributes are evidently appreciated. FEs are correlated with traditional industries and products, especially with groceries, cosmetics, clothes, shoes, jewelry, furniture, windows and doors. Research implications/limitations – The identity of FEs is not always communicated properly. Consumers often cannot ascertain a provenance of their offer as many FEs do not emphasize their family identity. Additionally, on the Polish market, consumers are occasionally misled considering the family ownership of a business. Originality/value/contribution – The studies indicate a set of attributes typical of Polish FEs underpinning their strong identity which should be explicitly conveyed to the public, with special regard to young consumers.
Źródło:
Journal of Economics and Management; 2017, 29; 5-22
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Gamification – the key to in-depth exploration of consumer behavior in market research
Autorzy:
Ścibor-Rylski, Michał
Powiązania:
https://bibliotekanauki.pl/articles/610483.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
gamification
market research
projective techniques
consumer behavior
Opis:
Theoretical background: Games are used in various fields beyond pure entertainment: education, health services or human resources. They are also considered one of the most rapidly growing trends in marketing. Using gamifiation to engage the consumer and increase his loyalty is commonly used in nearly all product categories. Playing games is fun and companies use it to attract and involve the consumers in their brands’ activities. In addition, the role of gamification in market research is increasing. It helps to understand consumer behaviour by inducing a more natural mood in the survey process, and increasing engagement and the cognitive accessibility of often hidden information. The effectiveness of gamification requires systematic verifiation in the experimental research. Researchers indicate the positive effect of gamified research on respondents’ engagement and efficiency.Purpose of the article: This article presents the current state of knowledge in the field of gamification in market research. Its main purpose is to share the author’s own research results which are the replication of former results showing the positive effects of gamified tasks used in surveys.Research methods: An experiment was conducted to verify the hypotheses regarding the increased effectiveness of gamified tasks compared to the regular approach as well as to the well-known projective techniques. A total of 132 participants were split into three groups: control, experimental 1 (projective techniques or simple gamification – addition of extra rules to regular questions) and experimental 2 (more complex, narrative and contextual tasks based on gamification).Main findings: The hypothesis was confirmed and the former effects were replicated – gamified tasks increase the respondents’ effectiveness compared to the standard tasks and also compared to the use of the well-known projective techniques.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 1
0459-9586
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
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