Temat: Computer advertising - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Advergaming jako rozwijająca się forma komunikacji marketingowej
Advergaming as the Developing form of Marketing Communication
Autorzy:: Mitręga, Maciej
Powiązania:: https://bibliotekanauki.pl/articles/593568.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Gry komputerowe
Komunikowanie marketingowe
Reklama
Reklama komputerowa
Advertising
Computer advertising
Computer games
Marketing communication
Opis:: This paper focuses on advergaming as relatively new form of marketing communication. In the introduction the definition of advergaming as well as its meaning for marketing is presented. Secondly, paper sketches the typology of advergaming considering the most known criteria. Thirdly, prior studies on advergaming are reviewed and factors influencing on customers attitudes toward advergaming are discussed. The paper concludes deliberating on existing knowledge on marketing and suggests some directions for further research in this area.
Źródło:: Studia Ekonomiczne; 2013, 140; 133-143
2083-8611
Pojawia się w:: Studia Ekonomiczne
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Rodzina współczesna wobec wirtualnej rzeczywistości - między rozrywką a uzależnieniem
Autorzy:: Gizella, Jerzy
Powiązania:: https://bibliotekanauki.pl/articles/527538.pdf
Data publikacji:: 2011
Wydawca:: Krakowska Akademia im. Andrzeja Frycza Modrzewskiego
Tematy:: family values
virtual reality
digital identity
persuasion
mind control
computer games
social psychology
personality disorders
behavioral disorders
cognitive science
entertainment
infotainment
cyberspace
communication
cultivation theory
advertising
propaganda
media bias
Opis:: There are two definitions of the term Virtual Reality (VR) according to the VR pioneer, Jaron Lanier. The first definition refers to the visual programming technology (especially in computer games) which uses custom designed tools (like helmets, gloves and glasses) combined with special effects in order to achieve an illusion of physical space. The second meaning of the term VR encompasses all the elements of the „alternative” reality of cyberspace in which people communicate by means of different electronic devices. As such, VR allows those who participate in these interactions to manipulate and multiply their digital selves to such an extent as to loose their actual sense of self. VR technologies are used in a variety of professional capacities such as education, medicine, engineering, architecture and so on. Some negative consequences occur primarily with the overuse of VR for entertainment purposes (such as computer games) and include personality and behavioral changes in younger, adolescent users. There are also larger cultural influences to consider. The mind of a modern user of new technologies cannot keep up with the pace of societal changes, promoting behaviors which hinder communication, mutual understanding and cooperation. VR continues to affect the emotional, behavioral and sensory aspects of the psyche. The invasive persuasion of media and advertising influences people’s habits, opinions and ethics. One of the most disturbing cultural changes is the confusion of public and private spheres, Facebook friends for family and the substitution of cyberspace for home life.
Źródło:: Państwo i Społeczeństwo; 2011, 3; 183-197
1643-8299
2451-0858
Pojawia się w:: Państwo i Społeczeństwo
Dostawca treści:: Biblioteka Nauki

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