- Tytuł:
-
Klasyczna mapa grup strategicznych (2D) jako podstawa oceny sytuacji konkurencyjnej w sektorze publicznych szkół wyższych w Polsce w obszarze innowacyjności i przedsiębiorczości
Classic Strategic Groups Maps (2D) as the Basis for Assessing the Competitive Situation in the Sector of Public Universities in Poland in the Area of Innovativeness and Entrepreneurship - Autorzy:
-
Wójcik-Augustyniak, Marzena
Multan, Ewa - Powiązania:
- https://bibliotekanauki.pl/articles/426103.pdf
- Data publikacji:
- 2017
- Wydawca:
- Szkoła Główna Handlowa w Warszawie
- Tematy:
-
Classic Strategic Groups Maps
2D
public universities
entrepreneurship - Opis:
- According to assumptions of the Strategy Europe 2020, innovativeness and entrepreneurship are considered to be key reas of socio-economic development of the European Union. Therefore, conducting strategic analysis in the field of en repreneurship and innovativeness acquires special significance, among others in relation to higher education institutions HEIs) in Poland. For this reason the aim of this article has become a partial assessment of the competitive situation in the sector of ublic higher education institutions in Poland, which is the basis for testing the concept of strategic group maps 1D and D (which are the components of the concept of a comprehensive approach to the assessment of the competitive situation ithin the sector). The analysis with usage of the classic strategic group maps (2D) method was carried out based on the selected factors assessed in the Ranking of Higher Education Institutions of „Perspektywy”) in the area of innovativeness and entrepreneurship f public universities in Poland. The research problem was formulated in the form of the following question: what was the ompetitive situation in the Polish Public Higher Education Institutions in the field of innovativeness and entrepreneurship n the academic year 2015/2016. Thanks to the usage of systematic random sampling technique, the 14 academic public niversities were selected as a basis for further analysis. The conclusions of the studies conducted with the use of classic maps 2D) allowed for a partial assessment of the competitive situation in the sector of Public Higher Education Institutions in oland, in which there were found 2 to 3 strategic groups. It is also intended to test the usefulness of two other variants of strategic group maps (1D and 2D) in further research on nnovativeness and entrepreneurship in the sector of public universities in Poland.
- Źródło:
-
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2017, 1 (68); 20-29
1731-6758
1731-7428 - Pojawia się w:
- e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
- Dostawca treści:
- Biblioteka Nauki
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