Temat: China Mainland - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Determining the Key Factors for the Advertisement on Micro Cinema Using Grey Relational Analysis and Dramaturgy Model
Autorzy:: Wu, Jia-Fen
Lee, Tzong-Ru
Jioe, Irsan Prawira Julius
Chien, Chun-Yu
Mendy, Lesse L.
Powiązania:: https://bibliotekanauki.pl/articles/633789.pdf
Data publikacji:: 2018
Wydawca:: Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:: micro cinema, micro cinema advertisement, grey relational analysis, dramaturgy model, technology, Mainland China, Taiwanese students
Opis:: Technology advancement has seemingly made the world smaller, especially with the existence of tools such as a cell phone. Along with this development, new method of marketing and promotion has been formed. One of these strategies is the use of micro cinema. After suffiient background study on the factors that seemed to affect the effectiveness of micro cinema, these factors were then used to study the response by Taiwanese students and a working group as well as the working group from Mainland China. Responses obtained from all groups were then analyzed using grey relational analysis (GRA) and then further analyzed using the modifid dramaturgy model by Grove et al. (1992). The result obtained can be used to represent the important factors in micro cinema affecting each group.
Źródło:: International Journal of Synergy and Research; 2018, 7
2083-0025
Pojawia się w:: International Journal of Synergy and Research
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Research on Constructing Composite Index of Objective Well-Being from China Mainland
Autorzy:: Xing, Zhanjun
Chu, Lei
Powiązania:: https://bibliotekanauki.pl/articles/465879.pdf
Data publikacji:: 2012
Wydawca:: Główny Urząd Statystyczny
Tematy:: Quality of life
Objective well-bell index
Analytic hierarchy process
China Mainland
Opis:: This paper presents some results of the study employing the Quality of Life (QOL) index that was initiated in China during 1980s. Currently, some progress has been made in the research field. For one thing, many researchers defined QOL as a composite structure which included subjective and objective elements. Considerable summary of well-being indices has been constructed from different analysis units (e.g., cities, province, and nations). For another, statistical methods played an important part in determining the weights of these indices, either objective weighting or subjective weighting. This paper defines the concept of QOL as the quality of people's being, which is used in analyzing the well-being of people' living condition and also reflected their subjective well-being to the living condition. Based on this concept, an analytical system of Chinese people's well-being was elaborated. 115 indices from five aspects reflecting the characteristics of the Chinese people's objective well-being have been initially proposed. Economic well-being, health and basic survival well-being, social well-being, cultural well-being, political well-being and environmental well-being have been taken into consideration. Through the analysis of content validity of experts and correlation analysis, 58 indices were selected. The weights of the subjective and objective indices were determined through analytic hierarchy process (AHP) and principal component method respectively. By combining the weight coefficients obtained from the two approaches, the composite indicator of Chinese people’s objective well-being was performed and the objective well-being level of 30 Chinese provinces was evaluated.
Źródło:: Statistics in Transition new series; 2012, 13, 2; 419-438
1234-7655
Pojawia się w:: Statistics in Transition new series
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Shakespeare across the Taiwan Strait: A Developmental Perspective
Autorzy:: Sun, Yu
Zhang, Longhai
Powiązania:: https://bibliotekanauki.pl/articles/648254.pdf
Data publikacji:: 2019
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:: Shakespeare Studies
China
Mainland
Taiwan
Shake-xiqu
Opis:: Shakespeare studies in Mainland China and Taiwan evolved from the same origin during the two centuries after Shakespeare being introduced into China in the early nineteenth century. Although Shakespeare was first seen on the Taiwan stage in the Japanese language during the colonial period, it was after Kuomintang moved to Taiwan in 1949 that Shakespeare studies began to flourish when scholars and theatrical experts from mainland China, such as Liang Shih-Chiu, Yu Er-Chang, Wang Sheng-shan and others brought Chinese Shakespeare to Taiwan. Since the 1980s, mainland Shakespeareans began to communicate actively with their colleagues in Taiwan. With the continuous efforts of Cao Yu, Fang Ping, Meng Xianqiang, Gu Zhengkun, Yang Lingui and many other scholars in mainland China and Chu Li-Min, Yen Yuan-shu, Perng Ching-Hsi and other scholars in Taiwan, communications and conversations on Shakespeare studies across the Taiwan Strait were gradually enhanced in recent years. Meanwhile, innovations in Chinese adaptations of Shakespeare have resulted in a new performing medium, Shake-xiqu, through which theatrical practitioners on both sides explore possibilities of a union of Shakespeare and traditional Chinese theatre. This paper studies some intricate relationship in the history of Shakespeare studies in mainland China and Taiwan from a developmental perspective and suggests opportunities for positive and effective co-operations and interactions in the future.
Źródło:: Multicultural Shakespeare: Translation, Appropriation and Performance; 2019, 20, 35; 115-131
2083-8530
2300-7605
Pojawia się w:: Multicultural Shakespeare: Translation, Appropriation and Performance
Dostawca treści:: Biblioteka Nauki

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