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Wyszukujesz frazę "Carroll’s CSR pyramid" wg kryterium: Temat


Wyświetlanie 1-2 z 2
Tytuł:
Corporate social responsibility in FC Barcelona as Carroll’s CSR pyramid in practice
Autorzy:
Marek, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/653195.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate social responsibility
FC Barcelona
Carroll’s CSR pyramid
Opis:
Corporate social responsibility (CSR) is a subject of great interest to both theoreticians and practitioners of management as well as to international organisations that promote this idea among existing enterprises. Despite many years of research on CSR, there is no single binding definition of this concept, therefore for the needs of this publication, the definition of Archie B. Carroll, and the resulting approach to CSR implementation in companies, has been adopted. The aim of the article is to analyse CSR activities undertaken by FC Barcelona in the framework of a system derived from Carroll’s CSR pyramid, therefore its activities have been divided into four groups corresponding to the dimension of financial, legal, ethical and philanthropic responsibilities. Due to the commercialisation of football, FC Barcelona is treated as a global enterprise, considering, however, the specificity of regulations governing the sports sector as well as goods and services offered by the club. The research has been based on an analysis of literature and available documents published by the club itself as well as by international organisations regulating football tournaments on national and international levels. The study has indicated that FC Barcelona is taking action in all the dimensions of social responsibility highlighted in Carroll’s pyramid and can be seen as a socially responsible organisation, at the same time meeting expectations of its stakeholders.
Źródło:
Annales. Etyka w Życiu Gospodarczym; 2018, 21, 7; 153-165
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models
Autorzy:
Streimikiene, Dalia
Ahmed, Rizwan Raheem
Powiązania:
https://bibliotekanauki.pl/articles/19233642.pdf
Data publikacji:
2021
Wydawca:
Instytut Badań Gospodarczych
Tematy:
customer’s buying behavior
Carroll's CSR pyramid
corporate social responsibility
Toda-Yamamoto causality model
SEM-based multivariate modeling
Opis:
Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how the previous studies debated CSR as a business strategy. This discussion extended from academics to business practices. Hence, this study investigated the concept of CSR as a business strategy in a multifactorial fashion in the marketing field. Purpose of the article: This study evaluates the modified model of CSR initiatives as business and marketing strategy and their impact on customers' buying behavior. For this purpose, we have taken dimensions of Carroll's pyramid of CSR as marketing strategies. We have also examined the influence of brand loyalty and cause-related marketing as mediating variables and technology as a moderator between dimensions of Carroll's pyramid and customers' buying behavior. Methods: We employed modified theoretical & conceptual model for evaluating the direct and indirect hypothesized relationship. We have collected 693 responses from the structured and adapted questionnaire. The survey was done among marketing and senior managers of the Asian pharmaceutical industry. We employed SEM-based multivariate modeling to examine the hypothesized relationship. Findings & value added: The finding of this research exhibited that dimensions of Carroll's pyramid of CSR have a positive and significant impact on customers' buying behavior. The results further demonstrated that brand loyalty and cause-related marketing positively and significantly impact mediators between CSR dimensions and customers' buying behavior. Finally, the technology has a significant influence as a moderator between exogenous and endogenous factors. The undertaken study demonstrated important theoretical and practical implications. The modified conceptual framework has provided several new dimensions for future researchers to use and replicate in different economic sectors. On the other hand, practitioners of the pharmaceutical industry should incorporate Carroll's CSR pyramid as business strategies to gain the trust and respect of their customers.
Źródło:
Oeconomia Copernicana; 2021, 12, 1; 125-157
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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