- Tytuł:
-
Zasady wyboru systemu komputerowego do wspierania zarządzania relacjami z klientami
RULES FOR SELECTION OF COMPUTER SYSTEM TO SUPPORT CUSTOMER RELATIONSHIPS MANAGEMENT - Autorzy:
- Buchnowska, Dorota
- Powiązania:
- https://bibliotekanauki.pl/articles/419212.pdf
- Data publikacji:
- 2012
- Wydawca:
- Uniwersytet Gdański. Wydział Ekonomiczny
- Tematy:
-
CRM
implementation of CRM
selection of the CRM system
CRM system selection criteria - Opis:
- The number of support systems for business management on the Polish market is increasing. Because of that, enterprises are facing a more and more difficult dilemma: which solution to choose? This paper will present stages of the selection process of applications for customer relationships management support, discuss selection criteria and present a decision making tool for the selection of management support system, allowing for multi-faceted and impartial comparison of business applications.
- Źródło:
-
Współczesna Gospodarka; 2012, 3, 4; 1-9
2082-677X - Pojawia się w:
- Współczesna Gospodarka
- Dostawca treści:
- Biblioteka Nauki
Artykuł