Temat: Brand Discourse - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Dyskurs metropolitalny na przykładzie trójmiasta
Metropolitan Discourseof the Example of the Tri-City
Autorzy:: Lipiński, J.S.
Powiązania:: https://bibliotekanauki.pl/articles/2031562.pdf
Data publikacji:: 2015
Wydawca:: Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:: metropolitan brand
metropolitan discourse
suburbanization
Tri-City
Opis:: Metropolitan discourse can be construed as an ongoing process of the negotiation of communication-related meanings important for the stakeholders of metropolitan processes, whereas the meanings are built through feedback between statements and their context. This paper discusses the discourse regarding the Gdańsk-Gdynia-Sopot Metropolitan Area on the example of two issues: changes in nomenclature related to the shaping metropolitan area, and the problem of suburbanisation (urban sprawl), the ‘spilling out’ of the city beyond the core area of metropolitan development. As an example of participation in metropolitan discourse, the author presents his own recommendations aimed at the stakeholders of the metropolisation process.
Źródło:: Biuletyn Komitetu Przestrzennego Zagospodarowania Kraju PAN; 2015, 259; 100-124
0079-3493
Pojawia się w:: Biuletyn Komitetu Przestrzennego Zagospodarowania Kraju PAN
Dostawca treści:: Biblioteka Nauki

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Tytuł:: The Slogan Effect: The Power Of Brand Discourse In Liking And Purchasing Behaviour
Autorzy:: Aslan, Emre Ş
Demire, Çağatay
Powiązania:: https://bibliotekanauki.pl/articles/2150852.pdf
Data publikacji:: 2021
Wydawca:: Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:: Slogan Effects
Brand Discourse
Brand Liking
Brand Purchasing Behaviour
Slogan Liking
Slogan Purchasing Behaviour
Opis:: Discourses have been a determiner effect through human history. However, only with the development of communication technologies and globalization of trade the strategic importance of discourse has increased. Especially establishments comprehending the importance of branding have been searching for a strong discourse. The most effective and catchy of those discourses are called slogans. Slogans present the power of brand discourse while determining the superiority of the brand in commercial wars. Especially global brands are aware of the powerful effect of slogans. Based on this awareness, while they conduct their communication efforts, they endeavour to have strong slogans. When the literature is inspected it is seen that there are not enough studies regarding slogans which have a strong effect on both commercial and social life. This study is conducted both with the aim of satisfying this need and revealing the power of brand discourse in liking and purchasing behavior. Within this aim, an experimental study is applied, and it is tried to measure the effect of slogan liking to slogan purchasing behaviour, brand liking, brand purchasing behaviour, brand and slogan relationship liking and purchasing behaviour. In this study, a quantitative research method is applied, and the data is collected through questionnaires; the gathered data were analyzed in terms of frequency, regression and correlation. According to the results slogan liking greatly affects all the variables presented in the research model. Thus, it is concluded that brand discourse has a very powerful effect.
Źródło:: Media Literacy and Academic Research; 2021, 4, 1; 70-88
2585-8726
Pojawia się w:: Media Literacy and Academic Research
Dostawca treści:: Biblioteka Nauki

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