Temat: „Eye tracking” method - Katalog OPAC zbiorów

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Tytuł:: ”Eye tracking” the method and psychology of consumer behaviour on the market
Autorzy:: Wereda, Wioletta
Pinzaru, Florina
Powiązania:: https://bibliotekanauki.pl/articles/1826510.pdf
Data publikacji:: 2019-08-01
Wydawca:: Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach
Tematy:: „Eye tracking” method
marketing
consumer`s behaviour
Opis:: This publication presents the role which the modern method called "Eye tracking" plays in thepsychology of consumer behaviour on the market. This method is particularly used in medicine andpsychology. In recent years, it has been also widely used in economic sciences, especially in marketing
Źródło:: Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach; 2016, 38, 111; 77-87
2082-5501
Pojawia się w:: Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: SPECIFIC FEATURES OF THE COMPREHENSION OF TEXTS AND STORY PICTURES BY ADOLESCENTS WITH INTELLECTUAL DISTURBANCES
Autorzy:: Zashchirinskaia, Oksana V
Powiązania:: https://bibliotekanauki.pl/articles/2137824.pdf
Data publikacji:: 2020-05-13
Wydawca:: Fundacja Edukacji Medycznej, Promocji Zdrowia, Sztuki i Kultury Ars Medica
Tematy:: oculography method
eye-tracking
learning disabilities
intellectual disturbances
Opis:: The present article addresses the peculiarities of comprehending visual stimuli by adolescents with intellectual disturbances. We have studied the ability of school students to analyse and synthesise the meaning of the text and a series of story pictures, to successively retell their content, and distinguish the main semantic constructs. We examined 60 adolescents: 20 normatively developing students from secondary school, 20 students with learning disabilities and 20 children with a clinical diagnosis of "intellectual disturbances". The age of the students ranged from 15 to 19 years old (the average age was 16 years 1 month old). The age range was due to the presence of adolescents with intellectual disturbances. The examination involved 25 girls and 35 boys. The main method of research is authorial questionnaire. A small excerpt from the Russian folk tale "The Wolf and the Seven Young Goats" is used as a verbal stimulus, and Bidstrup comic cartoons – as a non-verbal stimulus. The technique of eye-tracking is used as a research method that allows registering the number of fixations, duration of gaze and length of saccades. The differences in the comprehension of text and picture visual stimuli in students with different levels of intelligence have been determined. In the case of intellectual disturbances, the duration of fixations significantly increases when perceiving the texts. The level of intelligence affects the parameters of the recognition and decoding of the visual information significantly. It was found that the specifics of understanding texts and subject pictures by adolescents with intellectual disturbances are due to thinking passivity and different formats of information.
Źródło:: Acta Neuropsychologica; 2020, 18(2); 221-231
1730-7503
2084-4298
Pojawia się w:: Acta Neuropsychologica
Dostawca treści:: Biblioteka Nauki

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