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    Wyświetlanie 1-6 z 6
    Tytuł:
    Wybrane elementy marketingu wyborczego, jako determinant decyzji wyborczych elektoratu w trakcie kampanii wyborczych
    Autorzy:
    Widera, Zbigniew
    Powiązania:
    https://bibliotekanauki.pl/articles/20679290.pdf
    Data publikacji:
    2011-01-01
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Opis:
    Selected elements of election marketing as a determinant of the decision of the electora- te during the electoral campaign.Voter deciding who cast his vote, is determined of different factors. They include both acquired value systems, the impact of the environment in which the voter is located as well as the political state of the market at the time of the election. It comes to e.g general and local socio - economic situation. Knowing, how detrminanes are shaping up electoral decision not only allows policy-makers respond appropriately to the needs of the electorate but also to streamline the techniques and instruments for electoral marketing.
    Źródło:
    Political Preferences; 2011, 2; 249-268
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Zaspakajanie oczekiwań determinantem decyzji wyborczych zwolenników partii politycznych
    Meeting the expectations as a determinant of electoral decisions for supporters of political parties
    Autorzy:
    Widera, Zbigniew
    Powiązania:
    https://bibliotekanauki.pl/articles/514606.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Opis:
    Meeting the needs of the voters is the primary responsibility of politicians. Political activity organize social life through the interaction of political institutions, which are the foundation of the democratic process of electing representatives mandated by society and legitimized in the elections. Wellconceived mission of serving the public is the foundation of a well-functioning relationship politician-voter. It is a way to meet the expectations that allows voters to build everyday life and faith in the future. It is worth to know the extent in which politicians meet the expectations of their constituents.
    Źródło:
    Political Preferences; 2014, 8; 29-38
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Wpływ wyznawanych idei i identyfikacji politycznych na decyzje wyborcze w wyborach samorządowych
    Impact of professed political ideas and identification for voting decisions in local elections
    Autorzy:
    Widera, Zbigniew
    Powiązania:
    https://bibliotekanauki.pl/articles/514612.pdf
    Data publikacji:
    2012
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    electoral decisions
    identification policy
    local elections
    Opis:
    Knowledge of the behavior of the electorate has both its social context, as well as economic. It identifies the social interaction on the behavior of politicians and the effects of their management, moreover reveals the motivations and determines of political sensitivity, the degree of social disapproval and indifference. Rationalize the cost of election campaigns, influences the electoral strategies and the consequent publicity and promotion mechanisms. It also affects the way services are involved in the electoral processes of individuals and businesses. It has a number of theoretical ways of using its wide but especially a practical context. The municipal elections which are the subject of growing interest are identified in the broader electoral context, the connection with other acts of election: elections to the parliament, the European Union and in the end of the presidential elections. The media of social life more and more influence on the behavior of voters, receiving daily spectacle of self-presentation, permanent verbalization of ideas and references to public opinion polls. Voter is willed or not to participate. This causes the increasing consistency of its behavior in the different types of elections.
    Źródło:
    Political Preferences; 2012, 3; 227-236
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Kadencyjność funkcji prezydenta miasta/burmistrza/wójta gminy w poglądach elektoratu partii politycznych
    Tenure of the mayor / provost / village-mayor in the view of the political parties electorate
    Autorzy:
    Widera, Zbigniew
    Powiązania:
    https://bibliotekanauki.pl/articles/514719.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    local government
    mayor
    provost
    village-mayor
    local marketing
    Opis:
    Local and regional government are complex organizations, operating under varying environmental conditions. Their functioning and development depend on factors both internal and external. Environment creates conditions in the form of development opportunities and threats. More and more business in the management and administration of less exclusively defined area. More and more thinking about demanding customer service that is citizen (voter) and less to treat him as an object of local government influence. Important in the process of building a decision (both for the policy and for the electorate) is appropriate communication. Building belief in the power and usefulness of the current regulations that constitute its presence is convinced of its usefulness and as such goes fitness for a particular time basis. Political communication is an appropriate platform for exchange between politicians and the public, the potential buyers of the product. It serves communication and competition between political parties which issues its product to the market policy. Political communication is not only one of the mechanisms of political marketing, but it is an important plane relationship between the government and the public, allowing both parties to the transaction on the political market to obtain the relevant information of interest and sellers. This is done in analogy to the economic market where clarity is precise acceptance of the offer by the fact of its acquisition or rejection. Marketing communication in professional services is an issue extremely important and unique (specific), as the basis for her client builds their expectations of intangible product that no communication could then be created. In other words, communication is carried out in a company providing services in order to realize the benefits as well as to attract new customers.
    Źródło:
    Political Preferences; 2013, 7; 69-81
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Review: Krzysztof Gajdka: Spokesman in the surrounding media (Rzecznik prasowy w otoczeniu mediów), TAiWPN UNIWERSITAS, Kraków, 2012, s. 292.
    Autorzy:
    Widera, Zbigniew
    Powiązania:
    https://bibliotekanauki.pl/articles/514509.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Źródło:
    Political Preferences; 2013, 4; 201-202
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Review: Jarosław Wichura: New media and the public opinion (Nowe media a opinia publiczna), Wydawnictwo i-Press, Kraków, 2012, s. 131.
    Autorzy:
    Widera, Zbigniew
    Powiązania:
    https://bibliotekanauki.pl/articles/514804.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Źródło:
    Political Preferences; 2013, 4; 199-200
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-6 z 6

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