- Tytuł:
-
Strategie językowe w interakcji handlowej na Twitterze
Linguistic strategies in business interaction on Twitter - Autorzy:
- Tereszkiewicz, Anna
- Powiązania:
- https://bibliotekanauki.pl/articles/965845.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Tematy:
-
linguistic strategies
business interaction
Twitter
strategie językowe
interakcja handlowa - Opis:
- The aim of the analysis was to investigate linguistic strategies used in business interaction between clients and firms on selected business profiles on Twitter. The analysis aimed at establishing which strategies are used in the interaction. The analysis referred to the classification of strategies suggested by Zgółkowa and Pałka based on von Thun’s four-sides model of communication. Strategies used on four levels of the message were analysed, i.e. on the factual level, relationship level, self-revelation level and appeal level. The analysis indicated that strategies transposed from other media are used in the interaction. An undeniable asset of this medium is, however, the possibility to combine a range of forms of interaction and strategies.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Linguistica; 2015, 049
0208-6077
2450-0119 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Linguistica
- Dostawca treści:
- Biblioteka Nauki