Autor: Sobczyk, Rita - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Diaspora senegalska w Hiszpanii - społeczność transnacjonalna
Senegalese diaspora in Spain - a transnational community
Autorzy:: Sobczyk, Rita
Powiązania:: https://bibliotekanauki.pl/articles/567200.pdf
Data publikacji:: 2010
Wydawca:: Uniwersytet Warmińsko-Mazurski w Olsztynie. Instytut Nauk Politycznych
Tematy:: Senegalese
Spain
Culture
Immigrants
Opis:: The article examines transnational character of the Senegalese Diaspora in Spain. A short account of the history of migrations from Senegal to Europe introduces the subject. Special emphasis is put on the continuation of the colonial discourse in the representation of African immigrants. The main focus of the analysis is on the transnational practices of the Senegalese in Spain. These are conducted through the bond that links the community with the society of origin. This strong attachment helps to resist the influence of the European culture, especially in the sphere of values and customs.
Źródło:: Forum Politologiczne; 2010, 10 - Przestrzeń i granice we współczesnej Afryce; 429-460
1734-1698
Pojawia się w:: Forum Politologiczne
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Brand Engagement on Facebook Based on Mobile Phone Operators Activity Within Four European Countries
Autorzy:: Olczak, Artur Bernard
Sobczyk, Rita Karolina
Powiązania:: https://bibliotekanauki.pl/articles/591897.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Telefonia komórkowa
Mobile phone
Opis:: Community is a potent strategy if it is approached with the right mind-set and skills. A strong brand community increases customer loyalty, lowers marketing costs, authenticates brand meanings, and yields an influx of ideas to grow the business. Through commitment, engagement, and support, companies can cultivate brand communities that deliver powerful returns16. The findings of the study conducted by the authors show that most operators has the interactive Facebook pages and users can receive answer to their question in the reasonable time. Brand Engagement rates are the highest in Germany, France and Poland take the second place with quite similiar results, whereas England has definitely the lowest rates. Apart from this ranking, the overall level of engagement rate is low in comparison to the amount of fans, each fan page has. It means that brand strategies on Facebook should be improved to engage fans. Further studies might indicate reasons of this outcomes and engagement rates comparison in other sectors. What can be concluded according to this article is that although Facebook is the global platform, brand engagement rate within communities in the mobile network area is rather differentiated among countries and networks' brands. Using social media to build brand loyalty seems to be the upcoming challenge for all companies and the presence on Facebook should be taken seriously.
Źródło:: Studia Ekonomiczne; 2013, 150; 97-108
2083-8611
Pojawia się w:: Studia Ekonomiczne
Dostawca treści:: Biblioteka Nauki

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