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Tytuł:
Antioxidant defense in centenarians (a preliminary study).
Autorzy:
Kłapcińska, Barbara
Derejczyk, Jarosław
Wieczorowska-Tobis, Katarzyna
Sobczak, Andrzej
Sadowska-Krępa, Ewa
Danch, Alojzy
Powiązania:
https://bibliotekanauki.pl/articles/1044351.pdf
Data publikacji:
2000
Wydawca:
Polskie Towarzystwo Biochemiczne
Tematy:
antioxidant enzymes
centenarians
blood
Opis:
The study was designed to assess the antioxidant defense mechanisms, either enzymatic or non-enzymatic, in a group of sixteen centenarians (one male and fifteen female subjects aged 101 to 105 years) living in the Upper Silesia district (Poland) in order to evaluate the potential role of antioxidant defenses in human longevity. The results of our preliminary study showed that in comparison with young healthy female adults the centenarians had significantly higher red blood cell glutathione reductase and catalase activities and higher, although insignificantly, serum vitamin E level.
Źródło:
Acta Biochimica Polonica; 2000, 47, 2; 281-292
0001-527X
Pojawia się w:
Acta Biochimica Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Retoryka a niejęzykowe środki komunikacji
Rhetoric and Non-linguistic Communication Devices
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/1375440.pdf
Data publikacji:
2009-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Opis:
The subject matter of the text is an analysis of the meaning of non-linguistic devices in communication from the point of view of rhetoric understood as an art of speaking aimed at persuasion. The starting point for the author`s considerations is the thesis that the persuasive potential, which is possessed by a speaker, and which is about to be released at the actio stage, stems from such factors as the speaker`s credibility, competence, similarity to the recipient, sympathy they arouse and charisma—all these factors, to a greater or smaller degree, are built from extralinguistic elements. Thus, the efficiency of a rhetoric act depends not only on the ability to construct a text (according to the rules of inventio, dispositio and elocutio) but also on the method of its realization (acto). However, the most important is the assumption that the recipient: his needs, predispositions, opinions, attitudes and character determine the selection of appropriate persuasive devices including invention (topics and argumentation), elocution (the choice of a linguistic code) as well as the act of speaking itself. The non-linguistic devices discussed, embrace gestures, facial expressions, body movements and positions, physical distance, appearance and clothes as well as a paralinguistic aspect of communication (connected with the speaker`s voice, their physical attributes and the manner of speaking). From the point of view of rhetoric, in order to use these non-linguistic devices one has to obey specific rules. These are the rules of: appropriateness, functionality and credibility. Following the rule of appropriateness requires the correspondence of nonverbal behaviours with the speech style, with the type of the auditorium and the speaking situation (including time and place). From the point of view of the functionality principle, it is crucial to attach function to nonverbal behaviours intended to achieve a particular goal, whereas the credibility principle requires a speaker to build appropriate relations with the auditorium by means of nonlinguistic devices. The means of realization of these principles must be updated each time in a particular speaking situation, with prime consideration for the needs and the character of the recipient as well as the aim of the utterance.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2009, 15; 57-76
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Nowe oblicza informacji. O sposobach uatrakcyjniania przekazów informacyjnych na przykładzie „Faktów” TVN
New Aspects of Information. How to Make the Information Broadcasts More Attractive on the Example of a TVN Program Fakty (“The News”)
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/1375405.pdf
Data publikacji:
2010-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Opis:
The article presents a pragmatic and linguistic analysis of a special type of media reporting—a news magazine, conducted with respect to verbal and nonverbal means used by media broadcasters in order to create most attractive reports for an average media consumer. Attractiveness is understood here as an ability to get and hold viewers’ attention. The analysis of 14 evening editions of Fakty, emitted from 8th until 20th May 2009, as well as a constant monitoring of the media, demonstrated that attractiveness understood in this special way is influenced by: 1) dramaturgy of the program achieved by operating with such means as sound and picture, the choice of subjects, taking into account psychology of the audience, their composition and the way of relating the events, at best from a private perspective, 2) elaborations on the topic, that is such a presentation of the subjects which satisfies the needs of an average recipient, 3) strategies of building a union between news broadcasters and recipients, based on references to the unity of place and time, of knowledge and experiences, and also making use of a colloquial style and retrospection, 4) the use of dialogue, stimulating attention and getting viewers involved in the discourse, and finally 5) personalization. All of these means are utilized to create a unique TV news spectacle, in which, as it seems, it is of lesser importance to inform the audience precisely about the events that took place, than to convey certain impressions and emotions.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2010, 16; 271-295
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
In search of an appropriate language. On the rhetoric of the Women’s Party
W poszukiwaniu języka. O retoryce Partii Kobiet
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/1375140.pdf
Data publikacji:
2011-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
rhetoric
politics
women
Opis:
To make the political presence of women more visible in modern public discourse it is necessary to work out a language that would represent them appropriately. An analysis of the rhetoric of the Women’s Party (Polish: Partia Kobiet), established in 2007, shows how this problem is handled by the officials of the party. The starting point for the discussion is the thesis that rhetoric discourse is initiated and shaped by a given rhetoric situation (as understood by L.F. Bitzer). In the analysed instance, it is determined by: 1) social and political circumstances surrounding the emergence of the party, no deep-rooted feminist tradition in particular; negativism in the approach towards women’s movements in general reflecting senses and moods dominating within society, marginalisation of women’s issues and women’s voices in mainstream political discourse, 2) historical conditioning and culturally dominant position of the male model of discourse in public address, 3) the attempt to get involved in the discourse as wide audience as possible, coupled with the belief that the sense of unity is to be based on the gender identity. The analysis of the texts available on the web page of the party, viewed as being fully of representative nature for the party, shows that the rhetoric of the Women’s Party is not heterogeneous. It oscillates between the rhetoric of co-operation (through the agency of which the party looks for tools instrumental for achieving some kind of agreement and dialogue in the public debate) and the rhetoric of hatred, already well-established in Polish political discourse (which undermines the formerly mentioned conciliatory attitude in dialogue and co-operation). As a result, a type of a communication ensues that is not free from paradoxes and one that makes a creation of a coherent and consistent message impossible, and therefore hinders a creation of a credible image of the party.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2011, 18, 1; 35-55
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Medialne obrazy świata z perspektywy retorycznej (na przykładzie recepcji medialnej śmierci i pochówku Czesława Miłosza)
Media images of the world from the rhetorical perspective (with the case example of media coverage of the death and the funeral ceremony of Czesław Miłosz)
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/1375115.pdf
Data publikacji:
2011-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
media
rhetoric
image of the world
truth
Opis:
The article attempts to contribute to the discussion on the methods used in creating the world in the media, viewed from the rhetorical perspective. Implementations of the rhetorical principle of the adaptation of the utterance to the context and the situation of the audience to which exposition is directed (cf. K. Burke’s idea of identification and the so-called “identification” principle) are followed by both linguistic structuring of the utterance and the following argumentation may effect in the media content messages that are not only different but, frequently, create opposing images of the world. How far they may differ in their message is then shown with the example of the media reception of the death and the burial of Czesław Miłosz manifested in the presentations offered by two daily newspapers: Gazeta Wyborcza and Nasz Dziennik. The excerpted source material shows how the multitude of receivers designed to be reached by different mass media communication channels and diversity in taste and expectations of audiences makes it possible for journalists to create subjective interpretations of the world. Once created and tailored to the context of the audience, they function in parallel pathways and, should a clash between them ensue, the only outcome is that their rhetorical nature gets even more accentuated. With these circumstances given, what we experience then is a situation when different truths collide, while each of them surfaces within a given context of human conversation and each is validated by its respective audience to be reached and goals to be attained.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2011, 18, 2; 35-45
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Deskryptywna analiza paradygmatu funkcjonowania przedsiębiorstwa XXI w
A Descriptive Analysis of the Paradigm of the 21st Century Companies
Autorzy:
Woźniak-Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/590714.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Modele biznesowe
Organizacje sieciowe
Otoczenie przedsiębiorstwa
Wartość dla akcjonariuszy
Wartość przedsiębiorstwa
Wartość zasobów niematerialnych
Business models
Enterprise environment
Enterprise value
Network organisations
Shareholder Value (SHV)
Value of intangible resources
Opis:
Changes in the business environment have resulted in the emergence of a new paradigm of the functioning of the enterprise. It is the creation of values for different stakeholders. This value creates a mostly intangible capital replenished capital. It also amends the interpretation and design strategy. It is a holistic process, dynamic, social, cultural, learner. This new paradigm must take account of business models. Among them is a network organization model.
Źródło:
Studia Ekonomiczne; 2014, 202; 7-22
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Symbioza paradygmatów zarządzania przedsiębiorstwem w otoczeniu sieciowym
Symbian management paradigms in network neighborhood
Autorzy:
Woźniak-Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/587938.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Paradygmat sieciowy
Relacje
Renta sieciowa
Network’s paradigm
Network’s rent
Relationships
Opis:
W opracowaniu opisano argumenty występowania w naukach o zarządzaniu wielu paradygmatów. Zakłada się, że paradygmat to powszechnie akceptowany wzorzec opisu rzeczywistości, możliwy do opisu przy pomocy określonych instrumentów badawczych właściwych dla danej dyscypliny naukowej. System paradygmatów współczesnego zarządzania składa się z metaparadygmatu, całościowego paradygmatu i paradygmatów cząstkowych. Metaparadygmatem jest turbulentne otoczenie, paradygmaty cząstkowe obejmują paradygmat celu działania, którym jest renta sieciowa, paradygmat sieciowej formy organizacyjnej, paradygmat kompetencji relacyjnej i sieciowej technologii informacyjnej.
The study describes the arguments for the existence of in the teachings of many management paradigms. It is assumed that the paradigm is a widely accepted standard description of reality, possible todescribe using specific research instruments appropriate to the scientific discipline. Paradigms system consists of a meta paradigm, a holistic paradigm and partial paradigms. Meta paradigm = The rapidly changing environment. Holistic paradigm = The concept of network organization. Partial paradigms = The objective of the action – the economical network’s rent. Organizational form – network’s organization, relational. Competence – cooperation, coopetition. Information technology – network’s information.
Źródło:
Studia Ekonomiczne; 2015, 222; 53-69
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kształcenie dziennikarzy. Wyzwania, koncepcje, metody
Trainings of journalists. Challenges, concepts, methods
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/1109174.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
journalist
training of journalists
model
ethics
dziennikarz
kształcenie dziennikarzy
etyka
Opis:
Celem artykułu jest przedstawienie koncepcji kształcenia dziennikarskiego, opracowanej i realizowanej w ramach specjalności dziennikarskiej na kierunku filologia polska na Uniwersytecie im. Adama Mickiewicza w Poznaniu, w kontekście refleksji nad przeobrażeniami, jakim nieustannie podlega zawód dziennikarza, oraz analizy modeli kształcenia dziennikarzy w Polsce. Główne problemy, z jakimi muszą się zmierzyć kierunki czy specjalności kształcące przyszłych dziennikarzy, to problem dezaktualizowania się wiedzy przekazywanej w trakcie studiów, powiązanie nauki z wymogami rynku pracy, dostosowanie metod kształcenia do wymagań pokolenia sieci (określenie Dona Tapscotta) i w końcu – przygotowanie do zawodu, który ma wiele specjalizacji. Proponowany na specjalności model to kształcenie teoretyczno-praktyczne, a sylwetka absolwenta specjalności opiera się na czterech filarach. Zakłada, że dziennikarz to człowiek dobrze wykształcony, kierujący się zasadami etyki, sprawnie posługujący się technikami warsztatu dziennikarskiego i świadomy konieczności samodoskonalenia się.
The aim of the paper is to present the concept of journalism education, developed and implemented at the journalism course in Polish Philology at the Adam Mickiewicz University in Poznan, in the context of reflection on the transformations, which constantly affect journalist, and an analysis of models of journalist education in Poland. The main problems faced by courses or classes educating future journalists include the issue of the obsolescence of the knowledge transferred in the course of study, linking education with the requirements of the labor market, adapting the training methods to the requirements of the network generation (as per Don Tapscott) and finally – preparation for the profession, which has many areas of expertise. The proposed model for the course involves theoretical and practical education, and the profile of a graduate is based on four pillars. It is assumed that a journalist is well-educated, guided by the principles of ethics, knows the techniques of journalism well and is aware of the need for self-improvement.
Źródło:
Polonistyka. Innowacje; 2016, 4; 31-44
2450-6435
Pojawia się w:
Polonistyka. Innowacje
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
News as a Rhetorical Act
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/649643.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
news
rhetorical act
television
persuasion
information
Opis:
This article presents television news as a rhetorical act. Television news is understood as an account of an event usually comprising of a short introduction and a few minutes of film footage (sometimes referred to as the editorial), created as a result of the work of reporters, broadcast on television, usually as one of the elements in the structure of a news magazine, but also as an element of the programme blocks of news television channels. Television news functions in the media as one of the elements of the strategic actions of media broadcasters, focused on specific purposes, including image-building and political and economic goals. News is created as a response to specific events, it fulfils the need for information, but also serves the creation of a certain image of the world, focusing attention on certain aspects of reality, evaluating it, persuading viewers of the importance or unimportance of certain events. It plays an informative, creative, conceptual, stimulating, evaluative and ultimately aesthetic role. In order to achieve these objectives it is appropriately constructed, taking into account the characteristics and needs of the recipient and the ethos of the broadcaster. In this sense, it is therefore a “rhetorical” act – intentional, deliberate, constituting a response to a specific situation (it is historically, socially and politically conditioned) and addressed to specific recipients.
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2016, 35, 5
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
News telewizyjny jako akt retoryczny
News as a Rhetorical Act
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/968033.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
news
rhetorical act
television
persuasion
information
Opis:
This article presents television news as a rhetorical act. Television news is understood as an account of an event usually comprising of a short introduction and a few minutes of film footage (sometimes referred to as the editorial), created as a result of the work of reporters, broadcast on television, usually as one of the elements in the structure of a news magazine, but also as an element of the programme blocks of news television channels. Television news functions in the media as one of the elements of the strategic actions of media broadcasters, focused on specific purposes, including image-building and political and economic goals. News is created as a response to specific events, it fulfils the need for information, but also serves the creation of a certain image of the world, focusing attention on certain aspects of reality, evaluating it, persuading viewers of the importance or unimportance of certain events. It plays an informative, creative, conceptual, stimulating, evaluative and ultimately aesthetic role. In order to achieve these objectives it is appropriately constructed, taking into account the characteristics and needs of the recipient and the ethos of the broadcaster. In this sense, it is therefore a “rhetorical” act – intentional, deliberate, constituting a response to a specific situation (it is historically, socially and politically conditioned) and addressed to specific recipients.
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2016, 31, 1
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Telewizja jako narzędzie propagandy politycznej
Television as a tool of political propaganda
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/650078.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
television
persuasion
manipulation
propaganda
politics
gatekeeping
Opis:
The objective of the article is to analyze the persuasive potential of television, which makes it a useful tool of political propaganda. The starting point is a quantitative and qualitative analysis of the materials broadcast on the public television TVP Info on 10.04.2016, the 6th anniversary of the Smolensk airplane crash. It allows for the identification of specific tools of manipulation used by the broadcaster to shape the public opinion (i.a. gatekeeping, framing, emotionalization of the message), as well as the factors that determine the usefulness of television in political propaganda activities, namely: coverage, accessibility, audio-visual nature and the possibility of controlling the message. The audio-visual nature is especially important in this regard. Because of it, persuasion in television is not based on the exchange of arguments and thoughts and therefore not on the logos, but to a large extent on manipulation through images and symbols, and therefore on the rhetorical pathos. The image simplifies reality, it is suggestive (it transmits information in a direct way, does not leave much room for nuance), it gives the illusion of realism (it creates a belief about the authenticity of the presented event), and removes the variety of cognitive authorities (on the television the image itself is the authority).  
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Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2017, 41, 3
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Trends in smoking among secondary school and high school students in Poland, 2009 and 2011
Autorzy:
Wojtyła-Buciora, Paulina
Stawińska-Witoszyńska, Barbara
Żukiewicz-Sobczak, Wiola
Wojtyła, Cezary
Biliński, Piotr
Urbaniak, Monika
Wojtyła, Andrzej
Marcinkowski, Jerzy T.
Wojciechowska, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/2161891.pdf
Data publikacji:
2017-07-14
Wydawca:
Instytut Medycyny Pracy im. prof. dra Jerzego Nofera w Łodzi
Tematy:
health education
cigarette smoking
high school students
tobacco epidemiology
smoking initation
secondary school students
Opis:
Objectives To determine the age and the most common circumstances for smoking initiation along with smoking rates and to evaluate smoking trends for secondary and high school students in Poland during 2009 and 2011. Material and Methods In 2009, a pilot study was conducted in districts of Poland on high school students and their parents. For statistical analysis, correctly completed questionnaires from 999 students and 667 parents were qualified for use. After the pilot study, a nationwide study of secondary school students and their parents was also conducted in 2009. For statistical analysis, correctly completed questionnaires were used from 9360 students and 6951 from their parents. The research tool was a questionnaire developed by the Chief Sanitary Inspectorate. These studies were then compared to the nationwide research study from 2011. Questionnaires were obtained from a survey of 3548 students from secondary schools and 4423 of those from high schools. Results Smoking initiation usually begins at ages 12–15 years. Rates of secondary school student smoking at least once in their lifetime were about the same level in the surveyed years (2009 – 9%, 2011 – 11%), whereas rates of high school student smoking increased (2009 – 15%, 2011 – 24%). Moreover, 34% of secondary school student smoked less than once a week, whereas in 2009, only 8% of students had done so. For high school students, a 1/2 smoked every day; similar to 2009. Students usually smoked in parks, on streets or any other open space areas. Conclusions From analyzing the smoking trends over the survey period it can be concluded that the problem of smoking increases with respondent age. Int J Occup Med Environ Health 2017;30(5):763–773
Źródło:
International Journal of Occupational Medicine and Environmental Health; 2017, 30, 5; 763-773
1232-1087
1896-494X
Pojawia się w:
International Journal of Occupational Medicine and Environmental Health
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Authors’ response (December 7, 2017) to the letter to the Editor concerning the paper “Trends in smoking among secondary school and high school students in Poland, 2009 and 2011”
Autorzy:
Wojtyła-Buciora, Paulina
Stawińska-Witoszyńska, Barbara
Żukiewicz-Sobczak, Wiola
Wojtyła, Cezary
Biliński, Piotr
Urbaniak, Monika
Wojtyła, Andrzej
Marcinkowski, Jerzy T.
Wojciechowska, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/2160042.pdf
Data publikacji:
2018-07-04
Wydawca:
Instytut Medycyny Pracy im. prof. dra Jerzego Nofera w Łodzi
Tematy:
health education
cigarette smoking
tobacco epidemiology
smoking initiation
secondary school students
high school students
Źródło:
International Journal of Occupational Medicine and Environmental Health; 2018, 31, 4; 541-542
1232-1087
1896-494X
Pojawia się w:
International Journal of Occupational Medicine and Environmental Health
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques
Autopromocja stacji telewizyjnych z perspektywy retorycznej. Techniki perswazyjne
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/649457.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
autopromocja
media
kreowanie wizerunku
perswazja
technika perswazyjna
self-promotion
image creation
persuasion
technique of persuasion
Opis:
Przedmiotem opisu są techniki perswazyjne wykorzystywane przez nadawców medialnych w działaniach autopromocyjnych stacji telewizyjnych. Technika perswazyjna rozumiana jest jako określony sposób postępowania nadawcy w procesie komunikowania, w którym, w celu zwiększenia skuteczności oddziaływania, akcentowane lub modyfikowane są pewne elementy tego procesu. Punktem wyjścia jest założenie, że dobór technik perswazyjnych jest pochodną takich retorycznych determinant, jak kontekst funkcjonowania mediów (skutki zmian technologicznych: unifikacja produktów medialnych, lawinowy przyrost liczby informacji, coraz większa, globalna konkurencja), programowany odbiorca i cel, jaki chce osiągnąć nadawca. Materiał badawczy pozwolił na wyodrębnienie w działaniach autopromocyjnych nadawców medialnych technik perswazyjnych realizowanych na trzech poziomach: 1) sposobu przekazania informacji (np. powtarzanie i publiczność odziedziczona); 2) treści (np. technika selekcji pozytywnej, fragmentacja, wykorzystanie reguły nieodstępności, eksponowanie korzyści płynących z interakcji z medium, zwiększanie atrakcyjności przekazu poprzez powoływanie się na szeroko rozumiane autorytety) i 3) formy przekazu (technika niezwykłości).
This paper discusses the persuasive techniques employed by media broadcasters in the self-promotional activities of television stations. A persuasive technique is understood as a specific manner of conduct of a broadcaster in the process of communication in which in order to increase their impact, a broadcaster emphasises or modifies some elements of the process. The starting point is the assumption that the selection of the persuasive techniques is related to such rhetoric determiners as the context of the operations of the media (consequences of technological changes: unification of media products, overwhelming increase in the amount of information, and ever growing global competition), the intended recipient, and the aim a broadcaster intends to achieve. The research material enabled the identification of the persuasive techniques in the self-promotional activities of media broadcasters emoployed at three levels: (1) mode of conveying information (e.g. repeating, and inherited audience); (2) content (e.g. positive selection technique, fragmentation, utilisation of the inaccessibility principle, emphasising the benefits of interacting with a medium, increasing the attractiveness of a communication by referring to broadly understood authority figures); and (3) form of communication (the technique of uniqueness).
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2019, 54, 3; 81-103
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
O funkcjach hasztagu na Twitterze
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/2084128.pdf
Data publikacji:
2020-04
Wydawca:
Towarzystwo Kultury Języka
Tematy:
Twitter
hashtag
pragmatic function
social media
Opis:
The observations presented in this text concern hashtags, one of the tools of communication on Twitter. The analysis covered their structure as well as pragmatic and rhetoric functions. As a result, it can be said that hashtags are not only applied on Twitter as a simple categorisation method but also created by Twitter users for the purpose of disseminating information, commenting, expressing views, promoting brands, supporting events, seeking information, and building virtual communities of people interested in specifi c topics. When considering their reach, in turn, it might be concluded that hashtags are more effective as acts of informing, commenting, prizing, criticising, expressing emotions, etc. on the Internet than untagged words and expressions.
Źródło:
Poradnik Językowy; 2020, 773, 4; 35-50
0551-5343
Pojawia się w:
Poradnik Językowy
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 17

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