- Tytuł:
- Assessment of Customer Satisfaction in Logistic Operators
- Autorzy:
-
Kramarz, Marzena
Slupina, Maciej - Powiązania:
- https://bibliotekanauki.pl/articles/504230.pdf
- Data publikacji:
- 2017
- Wydawca:
- Międzynarodowa Wyższa Szkoła Logistyki i Transportu
- Tematy:
-
Customer Satisfaction Index
quality maps
logistics customer service - Opis:
- Among numerous factors which affect a company's success on the market, the customer satisfaction is an important element. This paper presents a proposal for customer satisfaction assessment procedures which takes into account customer segmentation. A survey was carried out among the customers of the Silesian branch of an international logistic operator. As a result, CSI was measured in selected segments, quality maps were prepared and logistic customer service elements requiring improvement were proposed.
- Źródło:
-
Logistics and Transport; 2017, 35, 3; 13-20
1734-2015 - Pojawia się w:
- Logistics and Transport
- Dostawca treści:
- Biblioteka Nauki
Artykuł