- Tytuł:
-
Metody analizy przeżycia w ocenie ryzyka utraty klienta na rynku usług bankowych
Methods of Survival Analysis in an Assessment of Customer Loose Risk in the Banking Services Market - Autorzy:
- Skikiewicz, Piotr
- Powiązania:
- https://bibliotekanauki.pl/articles/589159.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Analiza ryzyka
Lojalność klientów
Usługi bankowe
Risk analysis
Customer loyalty
Banking services - Opis:
- The aim of this research article is to assess the usefulness of survival analysis methods with respect to the response of individual clients to increase in the fees charged by bank for account maintenance. The analysis was carried out with the use of survival tables, Kaplan-Meier method and Cox proportional hazards model. These methods allowed in particular to assess the proportion of bank customers that accept further increases in account fees and to estimate the risk of losing customers when crossing subsequent thresholds of charges. It was found that between groups of customers declaring different levels of loyalty the survival functions there is a statistically significant difference. The estimated Cox proportional hazards models allowed to quantify and compare the risk of losing clients with different levels of loyalty as a result of increase in fees charged by the bank.
- Źródło:
-
Studia Ekonomiczne; 2014, 195; 165-173
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł