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Wyświetlanie 1-2 z 2
Tytuł:
The Usage Of Marketing Approaches In The Activities Management Of Ukrainian Higher Educational Institution
Autorzy:
Romanovskyi, Oleksandr
Strashynska, Larysa
Bevzo, Halyna
Powiązania:
https://bibliotekanauki.pl/articles/476307.pdf
Data publikacji:
2019
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
higher education institution
marketing communications
exhibition activity
market of educational services
management of educational institutions
quality of education
state standards
Opis:
It is noted that during the period of radical socio-political and economic transformations, higher education acts as the main factor determining the level of economic and social development of society. The problem of higher education is outlined, taking into account the demands of the labor market, and also focusing on supporting small and medium enterprises It is emphasized that business and higher education exist under the same conditions of dynamic transformation and transformation of society, therefore they have to adapt to real conditions of existence where the best adaptation is certified by non-state higher education institutions that are more flexible and mobile, and it is thanks to it a contradiction between the training of specialists and the demand for them in the labor market is mitigated. The strategic, long-term and short-term tasks of institutions of higher education, as well as the means of their solution, are defined. It was emphasized that the main priorities are based not on the simple accumulation of knowledge, but on the training of graduates for independent living and the ability to organize their jobs, and therefore there is a need to move from curriculum to educational programs. The peculiarities of the system of higher education in Ukraine, as well as the advantages of private institutions of higher education in view of the intensification of competition in the market of educational services, are determined. It is substantiated that ensuring the high quality of education in accordance with the requirements of state standards should be carried out taking into account national priorities. It was emphasized that the development of an effective marketing strategy by educational institutions should be based on a classic strategic planning algorithm taking into account the specifics of educational services. The stages of the strategic marketing planning process of the educational institution are considered and analyzed. The factors that need to be taken into account to ensure the quality of the marketing plan are identified. It is emphasized that among the set of marketing mix elements for educational services, the main place belongs to marketing communications, which perform informative, popularization and image functions. It is proved that all marketing communications means of higher education institutions are characterized by their own peculiarities and at the same time are closely interrelated, therefore such integration of marketing communications allows to form a clear, consistent and convincing understanding of the image of the higher education institution and its services. It is substantiated that for the effective functioning of educational institutions, taking into account the situation not only in the domestic, but also in the foreign market of educational services, the complex use of the means of marketing communications is important and its features are outlined. It has been established that in the context of the crisis situation in Ukraine, the essential tool of marketing communications are exhibitions, which provide the opportunity for personal contact with future consumers of educational services and interested persons. The essence of the educational exhibition is determined and the advantages of using exhibitions are substantiated.
Źródło:
MIND Journal; 2019, 7; 1-10
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
CONNECTION BETWEEN PERSONAL PERFECTIONISM AND EFFICIENCY OF STUDENTS’ LEARNING ACTIVITIES
Autorzy:
Knysh, Anastasiia
Romanovskyi, Oleksandr
Pidbutska, Nina
Shtuchenko, Iryna
Powiązania:
https://bibliotekanauki.pl/articles/628812.pdf
Data publikacji:
2020
Wydawca:
Fundacja Pro Scientia Publica
Tematy:
perfectionism, learning efficiency, learning activities, students, professional development, adequate goal setting.
Opis:
Aim. The primary objective of this study was to analyze the connection between students’ learning efficiency and different indicators of personal perfectionism. The secondary objective was to study the characteristics of students’ learning effectiveness depending on the level of perfectionism. Methods. The participants of the study were 110 students studying at the National Technical University “Kharkiv Polytechnic Institute”. The level of personal perfectionism was measured with use of “Perfectionism” questionnaire by N.H. Haranian and A.B. Kholmohorova. The level of learning activities efficiency was measured due to expert evaluation with participation of 26 lecturers-experts. Descriptive statistics were used to report means and standard deviations of perfectionism scales and learning efficiency levels. T-test was used for finding differences in level of personal perfectionism among students with different level of learning efficiency. Pearson correlation coefficient was used for establishing correlations between level of learning efficiency and different scales of personal perfectionism. Results. The level of learning efficiency of students depends on the pace of learning, the quality of learning, the ability to generalize and synthesize new information. Positive statistically significant correlations were found between perfectionism and student learning efficiency. Conclusions. The study identified that the most vulnerable to manifestations of perfectionism is a group of students who demonstrate the highest achievement in learning. Due to the excessive expectations of others (real or fictional), they set unrealistic goals, do not feel satisfied with their achievements, do not adequately assess their capabilities.
Źródło:
Journal of Education Culture and Society; 2020, 11, 1; 136-145
2081-1640
Pojawia się w:
Journal of Education Culture and Society
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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