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Wyświetlanie 1-10 z 15
Tytuł:
Engaging Technology: A Missing Link in the Sociological Study of Human Knowing and Acting
Autorzy:
Prus, Robert
Mitchell, Richard G.
Powiązania:
https://bibliotekanauki.pl/articles/2138610.pdf
Data publikacji:
2009-08-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Technology
Science
Sociology
Theory
Ethnography
Community
Pragmatism
Symbolic Interaction
Constructionism
Activity
Process
Opis:
Whereas technology has been the focus of much discourse in both public theatres and sociological arenas, comparatively little attention has been given to the study of the ways that people actually deal with technology as realms of human knowing and acting.Working from a symbolic interactionist perspective (Mead 1934; Blumer 1969) and drawing on classical Greek scholarship as well as some interim sources, this paper addresses technology as a humanly engaged process.Attending to human group life as "something in the making" and focusing on the activities entailed in encountering, using, developing, promoting, obtaining, and resisting instances of technology, this paper outlines a research agenda intended to foster situated (i.e. ethnographic) examinations of technologically-engaged, humanly enacted realities. It also serves as a reference point for assembling and comparing studies of the technology process that deal with this set of activities.
Źródło:
Qualitative Sociology Review; 2009, 5, 2; 17-53
1733-8077
Pojawia się w:
Qualitative Sociology Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Trypsin inhibitors from Ascaris: The reactive P_1 site of the inhibitors (a correction) and location of the inhibitors and host trypsin in cross-sections of Ascaris
Autorzy:
Goodman, Richard
Martzen, Mark
Peanasky, Robert
Powiązania:
https://bibliotekanauki.pl/articles/1046077.pdf
Data publikacji:
1983
Wydawca:
Polskie Towarzystwo Biochemiczne
Źródło:
Acta Biochimica Polonica; 1983, 30, 2; 233-244
0001-527X
Pojawia się w:
Acta Biochimica Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Autorzy:
Stefko, Robert
Bacik, Radovan
Fedorko, Richard
Olearova, Maria
Powiązania:
https://bibliotekanauki.pl/articles/19322532.pdf
Data publikacji:
2022
Wydawca:
Instytut Badań Gospodarczych
Tematy:
online shopping
e-commerce
customer insight
online consumer behavior
Opis:
Research background: Today, it is an m-commerce platform that provides brands with the opportunity to foster their sustainable image and communicate with environmentally and socially conscious consumers. Proper communication that respects the customer's interests, conducted through mobile marketing tools, can be a key to creating a competitive advantage. Therefore, it is essential, at the level of scientific research, to broaden the knowledge base in the field of consumer behavior. Purpose of the article: The research was aimed at assessing ten purchasing behavior constructs in terms of gender and generation characteristics, as well as inferring impact on and assessing the difference between generations (Generation X and Y) and gender in terms of purchasing behavior. Methods: The sample consisted of 765 Slovak respondents. The Wilcoxon Test was used for differences testing. Partial Least Squares - Path Modeling (PLS-PM) was used to determine the general impact and the permutations-based method was used to assess the difference in impact between gender and generation characteristics. Findings & value added: The difference in purchasing behavior patterns between the categories of gender and generation was significant in most cases, with the most significant difference being seen in the Visual Appeal of an e-shop. The most striking general influences were recorded between Hedonic Browsing and Urge to Buy, also the impact of Portability on Hedonic Browsing and Utilitarian Browsing. These findings indicate the potential of retailers to communicate effectively with their customers not only about products, but also about sustainable practices and values while engaging consumers in purchasing processes. Proper optimization of marketing processes, in terms of impulsive and thought-through purchases too, positively influences the user experience and the satisfaction with the purchase process. These facts may positively influence the sale and, in a broader perspective, increase the competitiveness and overall value of the e-commerce entity. It is also worth emphasizing the long-term value for the customer, as the application of the model leads to better satisfaction of customer needs, thus to a stable growth not only of the organizations, but ultimately of the economy as a whole.
Źródło:
Oeconomia Copernicana; 2022, 13, 1; 181-223
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries
Autorzy:
Stefko, Robert
Fedorko, Richard
Bacik, Radovan
Rigelsky, Martin
Olearova, Maria
Powiązania:
https://bibliotekanauki.pl/articles/19233601.pdf
Data publikacji:
2020
Wydawca:
Instytut Badań Gospodarczych
Tematy:
sentiment polarity
customer satisfaction
hotel
Visegrad group
Opis:
Research background: In the developed countries, the services sector, which also includes the accommodation services, is a significant source of the gross national product. Tourism can be perceived as an important determinant of countries' economies, so attention paid to the needs of clients is at least necessary and beneficial. Purpose of the article: The aim of the study is to assess the quality of services provided and the perception of the hotel from the point of view of the accommodated clients. This objective was fulfilled by determining the effect of selected indicators of perception of the quality of provided services (location, personnel evaluation, cleanliness, equipment, comfort, price/quality ratio of provided services, free Wi-Fi connection) on the indicator determining the perception of the hotel (polarity of sentiment). Methods: In the analysis of the above, 22,000 text-reviews of 117 five-star hotels of the Visegrad Group countries were evaluated. The hotel reviews were obtained from Tripadvisor.com and indicator rankings from Booking.com. The analysis made use of the regression analysis methods - influence (regulatory models - Ridge, Lasso, Elastic net, and multiple linear regression - OLS). Findings & Value added: It has been found out that hotel equipment and cleanliness have the greatest effect on the polarity of sentiment. As could be expected, the trend has an upward tendency - that is, as quality increases, so does the sentiment polarity - the perception of hotel facilities. Overall, the analysed sentiment variables can be considered positive, as was confirmed by the positive coefficients of the coherence analysis (Spearman-ρ; Pearson-r), as well as the upward trend in the predictions under the regression analysis. Hotels should be strategically customer-oriented and, as the analyses show, pay the greatest attention to equipment and cleanliness. The services of accommodation facilities are dominant in terms of satisfaction with the destination in general, so in the long run, they should be given due attention. These findings are particularly beneficial for hotel services provided in the Visegrad Group countries, as no research studies have yet been carried out on customer evaluation of the quality of accommodation facilities using the presented methods.
Źródło:
Oeconomia Copernicana; 2020, 11, 4; 721-742
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-10 z 15

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