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Wyświetlanie 1-2 z 2
Tytuł:
Theoretical And Methodological Essence Of Innovative Technology
Autorzy:
Nagy, Szabolcs
Kobielieva, Anna
Powiązania:
https://bibliotekanauki.pl/articles/2171209.pdf
Data publikacji:
2022-01-31
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
innovations
technology
definition
methods of organization
factors of production
Opis:
The theoretical and methodological substantiation of the essence of innovative technology is the most important factor in the global development of the economy, the modern understanding of its content as an economical category, the basis of innovation. The analysis of the scientific definitions of "technology" made it possible to identify two main areas that form the content of this definition: the presentation of technology as a certain set of techniques and methods for preparing, organizing, and implementing production processes. This approach fully reflects the logic of the industrial economy; the presentation of technology as a system factor of production based on knowledge, skills, and abilities. This is a more modern concept of understanding technology, which leads to an innovative development area.
Źródło:
MIND Journal; 2021, 12; 1-12
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Organization Of Marketing Activities On The Intrapreneurship
Autorzy:
Pererva, Petro
Nagy, Szabolcs
Maslak, Maria
Powiązania:
https://bibliotekanauki.pl/articles/476329.pdf
Data publikacji:
2018
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
intrapreneurship
marketing technologies
entrepreneurship
competitiveness
efficiency
industrial enterprises
Opis:
The article deals with the theoretical study of the category of "intrapreneurship" (internal business). It is proved that internal business is conducted in two main directions: in the field of strategic management and entrepreneurship. It is proposed to conduct research of the organization of marketing activities using the theoretical and methodological provisions of the intrapreneurship. It is determined that the organization of marketing activity on the basis of intrapreneurship is a rather complex production-technological system, which is implemented in practice in specific organizational mechanisms. Organizational mechanism of marketing activity in general is an interconnected set of economic relations, principles, methods and forms of organization of the creation, implementation and practical implementation of marketing programs and projects. Attention is drawn to the fact that the communicative effectiveness of organizing marketing activities on the basis of intrapreneurship is the result of an adequate response to changes in the external environment, reflects increased opportunities for reception, understanding, assimilation, use and transfer of information, willingness and ability of intrapreneurship to contact potential consumers and the public, influence on them, to push for appropriate actions, taking into account changes in the macro level.
Źródło:
MIND Journal; 2018, 5; 1-10
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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