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Wyświetlanie 1-2 z 2
Tytuł:
Assessment of the Attractiveness of Foreign Markets – A Case Study. Comparison of Armenia and Poland
Autorzy:
Muradyan, Andranik
Powiązania:
https://bibliotekanauki.pl/articles/2012509.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
evaluation of foreign markets
assessment criteria
Armenia
avoiding barriers
geopolitical and economic problems
Opis:
From the international marketing point of view, it is important to assess the attractiveness of the target country that can be interesting to foreign investors. It is worth analyzing all the possible opportunities and threats that may arise in each geographic market. It is also needed to assess the country’s strengths and weaknesses and understand how these characteristic features can affect the company’s growth perspectives. Each country has a specific political environment, socio-demographic features, economic situation, technological conditions, cultural identity, unique natural environment and legal rules. At the same time, there are regional and global geopolitical tendencies, common political structures, common economic conventions and elements of global culture. The specificity of the above-mentioned factors shapes a unique business environment that affects marketing strategies of entities that are planning to internationalize. This article will present a proposal of several criteria for assessing the attractiveness of foreign markets. These criteria will be selected because of their reliability and acceptability by various global institutions. This method can be used to estimate attractiveness of every country, but only two of them have been chosen for this article. Based on these indicators, the attractiveness of the Armenian market will be compared to Poland’s attractiveness. The example of Poland in some areas because of its increasing attractiveness may be useful for Armenia and its government
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2018, 2(8); 4-20
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Procedure for Assessing the Investment Attractiveness of Foreign Markets. Comparative Analysis of Former USSR Countries
Autorzy:
Muradyan, Andranik
Powiązania:
https://bibliotekanauki.pl/articles/2014152.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
Investment attractiveness of foreign markets
country attractiveness comparative analysis
foreign investments
USSR countries
procedure of country attractiveness assessment
Opis:
One of the natural stages of development of the enterprise is the desire to expand its business abroad. Globalization, global trade integration, technology development, the emergence of political, economic, customs unions, the existence of international courts of arbitration, the emergence of elements of world culture and other factors reduce the barriers between potential investors and countries to internationalization. This phenomenon has a positive impact on the decisions of companies in different parts of the world about the expansion abroad. The main goal of a foreign investor who plans to internationalize is making the most optimal choice of a foreign market where prevailing realities on business environment will enable the achievement of competitive advantage. Because of this, before internationalization, foreign investors should evaluate the investment attractiveness of all potential directions of internationalization in order to be able to realistically assess their own capabilities in these markets and assess all the risks and opportunities that may arise during the operation. The quality of the analysis which assess the level of investment attractiveness of potential directions has a large impact on the success of the company abroad. The article presents the procedure of comparative analysis taking as an example former USSR countries at the macro level.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2020, 1(10); 24-48
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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