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Wyszukujesz frazę "Maslak, Maria" wg kryterium: Autor


Wyświetlanie 1-2 z 2
Tytuł:
Economic Determinants Of Intellectual Property Development In Ukraine
Autorzy:
Schwödiauer, Gerhard
Maslak, Maria
Powiązania:
https://bibliotekanauki.pl/articles/2171208.pdf
Data publikacji:
2022-01-31
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
intellectual power
intangible assets
industrial power objects
commercialization
Opis:
A detailed analysis of the negative trends in the development of intellectual property has been carried out, which create significant risks for Ukraine to lag behind technological leaders, reduce the independence and competitiveness of the economy, and devalue domestic investments in science and technology. The main ways of commercialization of intellectual property are determined: the use of intellectual property rights in one's own production; the introduction of rights to objects of intellectual property rights in the authorized capital of the enterprise; transfer (sale) of intellectual property rights. Emphasis is placed on the need to use as an objective criterion for determining the market value of an intellectual property object using the economic effect that the user of this property expects to receive within a certain period of time.
Źródło:
MIND Journal; 2021, 12; 1-11
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Organization Of Marketing Activities On The Intrapreneurship
Autorzy:
Pererva, Petro
Nagy, Szabolcs
Maslak, Maria
Powiązania:
https://bibliotekanauki.pl/articles/476329.pdf
Data publikacji:
2018
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
intrapreneurship
marketing technologies
entrepreneurship
competitiveness
efficiency
industrial enterprises
Opis:
The article deals with the theoretical study of the category of "intrapreneurship" (internal business). It is proved that internal business is conducted in two main directions: in the field of strategic management and entrepreneurship. It is proposed to conduct research of the organization of marketing activities using the theoretical and methodological provisions of the intrapreneurship. It is determined that the organization of marketing activity on the basis of intrapreneurship is a rather complex production-technological system, which is implemented in practice in specific organizational mechanisms. Organizational mechanism of marketing activity in general is an interconnected set of economic relations, principles, methods and forms of organization of the creation, implementation and practical implementation of marketing programs and projects. Attention is drawn to the fact that the communicative effectiveness of organizing marketing activities on the basis of intrapreneurship is the result of an adequate response to changes in the external environment, reflects increased opportunities for reception, understanding, assimilation, use and transfer of information, willingness and ability of intrapreneurship to contact potential consumers and the public, influence on them, to push for appropriate actions, taking into account changes in the macro level.
Źródło:
MIND Journal; 2018, 5; 1-10
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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