- Tytuł:
- Exploring Visual Culture of COVID-19 Memes: Russian and Chinese Perspectives
- Autorzy:
-
Smirnova, Olga
Lobodanov, Alexandre P.
Denissova, Galina V.
Gladkova, Anna A.
Sapunova, Olga V.
Svitich, Anastasia L. - Powiązania:
- https://bibliotekanauki.pl/articles/2042903.pdf
- Data publikacji:
- 2021-12-28
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
visual language
ethnic and cultural peculiarities
Chinese
Russian
cultural paradigm
digital memes
COVID-19 - Opis:
- The article explores COVID-19 related Internet memes and treats them as samples of creolized text in a study of the way ethnic and cultural peculiarities of memes are perceived by representatives of two radically different cultural paradigms: the Russians and Chinese. A survey is used as a method of the investigation. Russian and Chinese students, and visual arts experts evaluated Russian and Chinese COVID-19 memes according to several criteria concerning their content, verbal constituent element and visual characteristics. The study concluded that the social and culture-specific components mostly contribute to forming the opinion of the meme and its appreciation. Awareness of both the cultural background and the current social and nation-specific situation is required to decode a full amount of information contained in a meme. Equally important is the visual component in understanding the meme. Thus, the study contributes not only to studying event-specific memes but also broadens the scope of research on memes as a sample of visual culture.
- Źródło:
-
Central European Journal of Communication; 2021, 14, 2(29); 259-286
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł