- Tytuł:
- Barok na szyldach. Historia nazewnictwa firmowego w Polsce po 1945 roku
- Autorzy:
- Lindner, Jacek
- Powiązania:
- https://bibliotekanauki.pl/articles/1046626.pdf
- Data publikacji:
- 2020-12-08
- Wydawca:
- Wyższa Szkoła Gospodarki w Bydgoszczy. Wydawnictwo Uczelniane
- Tematy:
-
epoch
politics
nomenclature
sources
content of the marketing element - Opis:
- It can be taken for granted that the names of Polish companies quite clearly indicate the era in which they operate. Enterprises were called differently in the years 1944-1970, when marketing was considered both as an obstacle and economically not necessary. In 1971- 1989, the naming of Polish companies was something intermediate between recognition of marketing principles and bureaucratic principles of a centrally planned economy. After 1990, many Polish companies try to be as similar as possible to Western fashions, with particular emphasis on the Anglo-Saxon circle. They often give up the attractions of regionalism.
- Źródło:
-
Heteroglossia- studia kulturoznawczo-filologiczne; 2020, 10; 231-242
2084-1302 - Pojawia się w:
- Heteroglossia- studia kulturoznawczo-filologiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł