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Wyszukujesz frazę "Law, Rob" wg kryterium: Autor


Wyświetlanie 1-2 z 2
Tytuł:
ChatGPT: Cross cultural tourism research imperative
Autorzy:
Chen, Sirong
Zhang, Ke
Li, Xiaonan
Ye, Huiyue
Lin, Katsy Jiaxin
Law, Rob
Powiązania:
https://bibliotekanauki.pl/articles/2199826.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
ChatGPT
large language models
tourism
cross-cultural analysis
Opis:
Aim/purpose – Cultural differences play an influential role in driving tourism development and varying outcomes of technology acceptance. The impact of ChatGPT on tourism is yet to be explored. Therefore, this study discussed how ChatGPT may influence tourism development and management in different cultural contexts. Design/methodology/approach – Drawing specifically on individualism and collectivism from Hofstede’s cultural dimensions theory, this study compared the differences in the perception of ChatGPT between Oriental and Western cultures. Findings – Individualism and collectivism explain the diversity of perception on ChatGPT between Oriental and Western cultures. Research implications/limitations – Implications and suggestions are provided to academia and industry accordingly. Particularly, the difference between technological concepts and tools is highlighted to avoid having excessive expectations toward tools. Originality/value/contribution – This study extends the research on tourism and Artificial Intelligence and advocates additional attention to the imperative of cross-cultural differences regarding ChatGPT and tourism.
Źródło:
Journal of Economics and Management; 2023, 45; 137-146
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea
Autorzy:
Kim, Hyun Hee
Sun, Sunny
Law, Rob
Powiązania:
https://bibliotekanauki.pl/articles/2058087.pdf
Data publikacji:
2022
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
smartphones
smartphone marketing
National Tourism Organization (NTO)
value propositions
perceived value
Hong Kong
South Korea
Opis:
Aim/purpose - This paper aims at examining the value propositions of tourism marketing for smartphone marketing and the value perceptions of tourists of using smartphone applications by investigating the National Tourism Organization (NTO) of Hong Kong and South Korea, respectively. Design/methodology/approach - Through conducting in-depth and focus group interviews, the present study explored and compared the value proposition of smartphone destination marketing of the NTOs in Hong Kong and South Korea. Findings - Findings of the present study indicate seven value propositions of the NTO, including aesthetic, functional, hedonic, organizational, social, technological, and user experience values. Research implications/limitations - An increasing number of destination marketing organizations have been adopting smartphones to meet the demands of the competitive marketing environment. Hence, tourism organizations must enhance the delivery of quality travel-related information to improve tourists' perceived value. A conceptual framework was proposed based on the findings of the present study, and valuable practical implications were provided. Originality/value/contribution - The originality of the present study lies in the integration of the value proposition concept in the consumption value theory to the mobile context in tourism.
Źródło:
Journal of Economics and Management; 2022, 44; 187-209
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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