Autor: Lacs Sichel, Debora - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Franchising: R&D analysis in Brazil and Poland
Autorzy:: Lacs Sichel, Debora
Natividade da Costa, Joyce
Powiązania:: https://bibliotekanauki.pl/articles/583630.pdf
Data publikacji:: 2018
Wydawca:: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:: economic development
franchising
innovation
research
trademark
Opis:: The economic development is a consequence of the innovation procedure. This paper is about the innovation procedure in Brazil and in Poland. Both nations were redemocratized in the end of the 20th century. The similarities of both countries do not reflect the development of IP since Brazil has got difficulties as a consequence of its economic crisis. This crisis did not allow the establishment of R&D centres. The paper also analyses the Polish integration in the European Union and how it has enabled the establishment of R&D centres through the franchising.
Źródło:: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu; 2018, 515; 93-108
1899-3192
Pojawia się w:: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: The value of a trademark
Autorzy:: Lacs Sichel, Debora
Powiązania:: https://bibliotekanauki.pl/articles/580811.pdf
Data publikacji:: 2017
Wydawca:: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:: brand
trademark
value
Opis:: The paper discusses how trademarks are legally regulated, and how their value is established, considering trademarks in the context of products and services, brands, and innovation processes. The author analyses how the aforesaid factors condition consumer’s way of perceiving trademarks, pointing out that what a man needs is not what a consumer buys. The author concludes that the above-mentioned factors have a decisive impact on establishing the value of a trademark. They may not have a direct influence on physical assets of a titleholder, but they impact plans made by the management in order to advertise a product or a service.
Źródło:: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu; 2017, 474; 65-76
1899-3192
Pojawia się w:: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Dostawca treści:: Biblioteka Nauki

Artykuł

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