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    Wyświetlanie 1-8 z 8
    Tytuł:
    Book cover inventory (in the latest literature)
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/649345.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    cover
    the latest literature
    literary life since 1989
    Opis:
    The change in the context of the functioning of literature since 1989 and the transformations contemporary literary life has been subject to due to various reasons have resulted in the need to add a literary science reflection on the latest or not yet fully used up thematic areas. One of the notions worth raising, which increasingly seizes the attention of researchers as well as literary critics, is the issue of the book cover considered as a significant element of the work and its non-neutral identifier. The article defines what kind of a source of knowledge on the work and its author the book cover has become; how writers themselves define themselves through it; how they use it to characterize or present themselves or clarify the strategies they choose; how literature functions and copes while being subjected to the influence of mass culture and various marketing actions or the influence of celebrity-based and (self)promotionally focussed pop culture.
    Źródło:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2017, 44, 6
    1505-9057
    2353-1908
    Pojawia się w:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Komiks – paradoksy fenomenu (nie)osobnego
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/650261.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Opis:
    The article attempts to describe the untypical and paradoxical position of comics in contemporary culture. It is almost always seen as different from the mainstream artistic canon. Yet analytical tools and concepts used in the study of comics most often originate in well-established, canonical disciplines within the academic fi eld. Composite nature of comics provides arguments for its independence as a genre and medium, however the infl uence of other media and forms of artistic creativity on its meaning and fi nal shape proves that it maintains strong relations with other arts. What is more, critics are in dispute about whether comics is an original or derivative form of creativity. The article also tries to present the debate between those who claim that comics is a creative and dynamic genre and those who see in it only as a parasitic element within the realm of genuine art.
    Źródło:
    Konteksty Kultury; 2013, 10, 4
    2353-1991
    Pojawia się w:
    Konteksty Kultury
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Literatura do oglądania? Proza polska po 1989 roku pod naporem kultury wizualnej
    Watching Literature? Polish Fiction after 1989 and Visual Culture
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/1393537.pdf
    Data publikacji:
    2007-11-15
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Opis:
    The article investigates the relationship between Polish fiction and a variety of aspects of visual culture. Contemporary culture has reached a stage in which images hołd central position. Consequently, word, as a medium of communication, is marginalised in favour of visual ways of conveying messages. Novels which have appeared after 1989 provide more than enough examples of close links between literature and visuality. Writers themselves are engaged in various projects which depart from traditional literature based on written text and engage in multi-media projects related to film, photography, advertisement or simply visual arts. Moreover, literary criticism accompanying new literature often falls back on visual imagery taken straight from visual arts; most literary reviewers find it handy to employ terms and concepts developed in the field of film criticism or used in writing about comic books and television. What is more, some writers take pride in creating literature designed to be watched rather than read. The inner mechanisms of literary market seem to promote visuality over textuality. Writers and critics want and love to occupy TV screens; they cultivate their public image and turn it into a marketable logo. Many PR strategies are involved to achieve fuli recognition of their name and work. The implied assumption behind these strategies is that literature alone is not attractive enough to be left outside of the reach of powerful media. This assumption can be seen not only in writers' public appearances but also in novels they write. Motifs, self-conscious comments, form and structure as well as typographic layout on the page are the basie means to emphasise that visuality remains at least as important as written text. The article presents the most significant devices used to visualise literature after 1989. Furthermore, it compares contemporary fiction with the modernist literature where most of these techniques originated from.
    Źródło:
    Przestrzenie Teorii; 2007, 7; 133-158
    2450-5765
    Pojawia się w:
    Przestrzenie Teorii
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Role model (in) advertising?
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/649335.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    advertising
    Anna Csillag
    advertising in literature of 20th and 21st century
    Opis:
    The article concentrates on analysing the growing interest of academics in studying advertisements. While arguing why this perspective of reading literature may bring interesting critical results, the article focuses mainly on the character of Anna Csillag and its evolution through the twentieth century. Originally Anna Csillag was created as an advertising strategy to be used in selling hairgrowth cream. Boasting beautiful hair, the character grew in popularity across Europe, turning into a public icon of the first half of the twentieth century. Anna Csillag appears as a fictional character in Bruno Schultz’s story Księga (The Book). The article also traces other references to this figure in the twentieth and twenty-first century literary and artistic works.
    Źródło:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2017, 44, 6
    1505-9057
    2353-1908
    Pojawia się w:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Dadaism (Re)activated. Artzins and Dada
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/649339.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    artzin
    Polish counterculture in the 1980s and 1990s
    Dadaism
    Opis:
    The article analyses in what way artzins (independent art and literary journals published in Poland in the 1980s and 1990s) drew inspiration from the Dada tradition, and how they made its philosophy live again. Artzins are seen here both as a medium of literature and art and as specific forms of artistic expression (press art). The article attempts to show why artzins and their authors were interested in reviving the avant-garde and Dada ideas. It also investigates how Dadaism functions today in the form of contemporary works and styles which are influenced by this avant-garde movement. What is more, the article tries to answer the question about the nature and definition of Dadaism shaped and reflected by today's artistic projects.
    Źródło:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2017, 44, 6
    1505-9057
    2353-1908
    Pojawia się w:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Wstęp
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/649534.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Źródło:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2014, 26, 4
    1505-9057
    2353-1908
    Pojawia się w:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Introduction
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/650025.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Źródło:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2016, 36, 6
    1505-9057
    2353-1908
    Pojawia się w:
    Acta Universitatis Lodziensis. Folia Litteraria Polonica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    W (krzywym) zwierciadle reklamy – między agitacją a modelowaniem wrażliwości
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/650245.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Opis:
    The article takes up the reflection on advertising as an integral element of the modern reality, influencing the priorities of modern culture and determining mental predispositions and behaviour of its participants; moreover, through its very obviousness, it influences the perception of the past and the artistic heritage, as well as the direction of development of the modern art. With its multiple techniques of effective persuasive influence, advertising proposes various ways to shape the reality,  also in the spheres which do not seem to yield easily to the commercial challenge. The author shows that advertising creates a communication paradigm regulating the life of communities even in the least hospitable conditions (which is clearly evidenced by advertising practices used in the the Warsaw ghetto during World War II). The article also reveals the messages and cognitive benefits resulting from the analysis of advertisements, if they are considered an important social, moral and linguistic document.
    Źródło:
    Konteksty Kultury; 2013, 10, 1-2
    2353-1991
    Pojawia się w:
    Konteksty Kultury
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-8 z 8

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