- Tytuł:
- Economic-mathematical model for risk management of sales channels of small enterprises
- Autorzy:
- Kyrylych, K.
- Powiązania:
- https://bibliotekanauki.pl/articles/121742.pdf
- Data publikacji:
- 2016
- Wydawca:
- Uniwersytet Humanistyczno-Przyrodniczy im. Jana Długosza w Częstochowie. Wydawnictwo Uczelniane
- Tematy:
-
zarządzanie kanałami sprzedaży
małe przedsiębiorstwa
model ekonomiczno-matematyczny
kanały dystrybucji
management of sales channel
small enterprises
economic and mathematical model
distribution channels - Opis:
- The importance of economic and mathematical study of small enterprises is emphasized as an innovative element of economic development. The potential risks appearing during choice of distribution channel of small enterprises are structured, actions for minimizing the risks are indicated. The need to identify the most threaten risks is emphasized, for this purpose the ABC-analysis is recommended. The mathematical tools are developed to minimize risks when choosing sales channels of small enterprises. The model of optimization management of the choice of sales channels based on minimizing risk is proposed. As an example, Svitovyr LLC (Lviv, Ukraine) was considered. The optimal production distribution between the direct (exhibition sales, internet sales) and indirect (specialized hypermarket, distribution network) sales channels was proposed.
- Źródło:
-
Scientific Issues of Jan Długosz University in Częstochowa. Mathematics; 2016, 21; 63-71
2450-9302 - Pojawia się w:
- Scientific Issues of Jan Długosz University in Częstochowa. Mathematics
- Dostawca treści:
- Biblioteka Nauki
Artykuł