- Tytuł:
-
Zachowanie konsumentów w procesie zakupów internetowych – w Polsce
Consumer Behavior In The Process Of Internet – Shopping In Poland - Autorzy:
-
Kuch, Sabina
Świerczyńska, Patrycja - Powiązania:
- https://bibliotekanauki.pl/articles/1402407.pdf
- Data publikacji:
- 2020
- Wydawca:
- Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
- Tematy:
-
online shops
online sales
consumer
consumer behavior - Opis:
- What makes consumers buy online? What kind of behavior is involved in this process? The emergence of the Internet as a medium and the possibility of making transactions online has led many consumers to start shopping this way. Online shoppers are guided in their decision making by certain conditions, factors of psychological nature, as well as in the real world. Consumer behavior in the online shopping process is highly dependent on marketing activities. The study summarized in this article presents the accompanying behavior when consumers shop online and the categories of goods, which they choose predominantly while shopping remotely. Nowadays, it is not enough to compete by price anymore. Consumers expect that an online retailer will take care of their needs at every stage of the purchasing process.
- Źródło:
-
MIND Journal; 2020, 10; 1-23
2451-4454 - Pojawia się w:
- MIND Journal
- Dostawca treści:
- Biblioteka Nauki
Artykuł