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    Wyświetlanie 1-3 z 3
    Tytuł:
    Selected aspects of the tourist space of the Lublin Region (case study)
    Autorzy:
    Świeca, Andrzej
    Brzezińska-Wójcik, Teresa
    Jóźwik, Marta Jolanta
    Krukowska, Renata
    Skowronek, Ewa
    Tucki, Andrzej
    Powiązania:
    https://bibliotekanauki.pl/articles/627382.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    tourist space
    perception
    attitudes
    tourist potential
    Lublin Region
    Opis:
    The article presents the results of studies on the tourist space of the Lublin Region conducted so far by employees of the Department of Regional Geography and Tourism at the Faculty of Earth Sciences and Spatial Management of the Maria Curie-Skłodowska University. The studies, regarding the environmental and cultural tourist values, the level of management and transport accessibility, as well as selected elements of the tourism policy of the local authorities, permitted the determination of the tourist potential of spatial units (administrative and physicogeographical) with various importance and character. Areas with varied degrees of attractiveness were distinguished based on their tourist potential. Those classified as attractive and very attractive were described in detail in terms of: the degree of development of the tourist function, functional types of spatial units, perception of tourist space by users, and attitudes of the local community towards the development of tourism.
    Źródło:
    Turyzm; 2014, 24, 1; 83-90
    0867-5856
    2080-6922
    Pojawia się w:
    Turyzm
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Nowe formy przestrzeni turystycznej w Chorwacji
    New forms of tourism space in Croatia
    Autorzy:
    Krukowska, Renata
    Powiązania:
    https://bibliotekanauki.pl/articles/2078148.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Warszawski. Wydział Geografii i Studiów Regionalnych
    Opis:
    Croatia is a country in which tourism plays an important role. It has become an important source of income for its inhabitants, especially on the coast. Tourist values of Croatia predispose it, first of all, to the development of mass tourism. According to Eurostat in 2014 the coast of Croatia granted 63.3 million tourist nights, which makes up 95% of tourist nights in the country. The vast majority of tourists are foreign tourists – they represent 92% of all tourists in Croatia and 96% of tourists vacationing on the coast. The Croatian coast was ranked 4th in Europe, after the Canaries, Paris and Catalonia according to number of nights spend in tourist accommodation establishment (Eurostat Regional Yearbook 2016). Despite such intensive tourist movement in Croatia there are some secluded places, visited only by small number of people. Among the accommodation facilities offered in such places, we can find the so-called “Robinson accommodation establishment”, usually located in remote bays on the islands, isolated from human settlements and located next to the sea. Most of them are houses which were originally small summer cottages or farm buildings located in the vicinity of vineyards and olive groves belonging to the nearby living Croats. Therefore, most of the objects doesn’t have an asphalt road – in most cases there is quite a difficult last stage of trip leading a steep, gravel and very winding road (with a length of even a few km). Moreover, not all facilities are equipped with a electricity (sometimes available only from the generator) or warm tap water (sometimes heated by solar energy). In the article Author discusses the “Robinson accommodation establishment” offer of the Adria Databanka Among all objects to rent, 141 objects (4.3%) are classified as “Robinson accommodation establishment”. These facilities are spread on 11 islands and on one peninsula in Dalmatia. Of these, the largest number of objects 81 (57%) offers the island of Hvar. A smaller number is located on the islands of Brač (27 objects, 19%) and Pašman (12 objects, 9%) and on the peninsula Pelješac (10 buildings, 7%) (Table. 1). In total, they have 1,515 beds in 299 apartments. The largest number of beds in such facilities has Hvar – 1046, which makes up 69% of the total. The size of the offered objects varies from 1 to 12 apartments, in which there are from 2 to 59 beds. The average number of sleeping places is 11 (Tab. 1). One of the main advantages of “Robinson accommodation establishment” (next to the peace and tranquillity associated with isolation) is its location in close proximity to the sea. The average distance between the seas coast and the objects is 44 meters (Tab. 2). Only 10% of facilities are located 100 meters or more from the coast, while 74% of sites are located less than 50 meters from the water. The number of tourists accommodated in “Robinson accommodation establishment” is constantly growing. In 2001 only 12 people used this type of accommodation. In recent years, the number of tourist increased to over 5000. The largest number recorded in 2015 was 5337 people (Fig. 1). Tourists accommodated in “Robinson accommodation establishment” are mostly Czechs (where the headquarter of Adria Databanka is located) – about 2/3 of all tourists. After a dozen or so percent come from neighbouring countries such as Poland and Slovakia. “Robinson accommodation establishment” seem to be a perfect place for people who like to spend their vacations in a warm climate at the azure sea coast, but do not like to rest in the crowd.
    Źródło:
    Prace i Studia Geograficzne; 2017, 62, 2; 73-86
    0208-4589
    Pojawia się w:
    Prace i Studia Geograficzne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Planowanie i wdrażanie komunikacji marketingowej miasta na przykładzie Lublina
    Autorzy:
    Krukowska, Renata
    Świeca, Andrzej
    Powiązania:
    https://bibliotekanauki.pl/articles/763222.pdf
    Data publikacji:
    2018
    Wydawca:
    Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
    Tematy:
    marketing communication, tourist promotion, Internet, social media
    komunikacja marketingowa, promocja, Internet, media społecznościowe
    Opis:
    At present, effective city management requires the use of modern forms of communication. The progress that has been made over the Internet has provided huge opportunities for interactive communication and information transfer. The aim of the study is to review and characterize the activities carried out by the city of Lublin in creating its marketing communication over the last ten years. The basic methods used were expert interviews and quantitative and qualitative analysis of strategic documents and literature. The fi ndings concern on tools used in the process of shaping the image of the city and promoting urban tourism: the mobile application, profi les on FB and the Lublin Tourist Card. Activities undertaken in Lublin indicate that the huge role of social media and Web 2.0 tools in the promotion of the city has already been noticed. The tourist image of the city is being created by means of modern communication tools. This image is a key factor in decisions taken by tourists regarding their travel destination.
    Efektywne zarządzanie miastem wymaga wykorzystania nowoczesnych form komunikacji. Postęp, jaki dokonał się w Internecie, dostarczył ogromnych możliwości w zakresie interaktywnego komunikowania się i przekazywania informacji. Celem pracy jest przegląd i charakterystyka działań realizowanych w zakresie kreowania komunikacji marketingowej, podejmowanej w ostatnich dziecięciu latach przez miasto Lublin. W analizie wykorzystano metodę wywiadu eksperckiego oraz przeglądu literatury i dokumentów strategicznych. Opisane wyniki badań dotyczą najnowszych narzędzi stosowanych w procesie kształtowania wizerunku miasta i promowania turystyki miejskiej: aplikacji mobilnej, profi li na FB i Lubelskiej Karty Turysty. Działania podejmowane w Lublinie wskazują, iż dostrzeżono już ogromną rolę mediów elektronicznych oraz społecznościowych w jego promowaniu. Przy wykorzystaniu nowoczesnych narzędzi komunikacji kreowany jest turystyczny wizerunek miasta, stanowiący kluczowy czynnik wpływający na decyzje podejmowane przez turystę, dotyczące wyboru miejsca docelowego swojego wyjazdu.
    Źródło:
    Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia; 2018, 73
    0137-1983
    Pojawia się w:
    Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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