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    Tytuł:
    Can tourists get used to the threat? A comparative study of tourists’ behavioral intention during the COVID-19 pandemic
    Autorzy:
    Młynkowiak-Stawarz, Anna
    Bęben, Robert
    Kraus, Zuzanna
    Powiązania:
    https://bibliotekanauki.pl/articles/40431579.pdf
    Data publikacji:
    2024-03-15
    Wydawca:
    Akademia Leona Koźmińskiego w Warszawie
    Tematy:
    Behavioral intention
    Tourism
    Theory of planned behavior
    Habituation
    Opis:
    Purpose – The purpose of this paper is to present a model depicting the relationship between the behavioral intention of tourists in the conditions prevailing during a pandemic and other variables. Design/methodology/approach – In constructing the research procedure, two measurements of tourist behavioral intention were taken into account, which were taken far apart in time. In verifying the developed model, the results of surveys of 1,615 people carried out in June 2021 and 917 people carried out in December 2021 were considered. Findings – As a result of the habituation process, tourists show greater acceptance of the restrictions. Practical implications – Information on the basis of which companies make management decisions plays a significant role in the creation of company value. In the tourism sector, the information concerns primarily consumer behavior. Originality/value – Changes over time in risk perception, health protection motivation, and reactance due to perceived pandemic-related restrictions were taken into account in the context of behavioral intention towards tourism.
    Źródło:
    Central European Management Journal; 2024, 32, 1; 76-92
    2658-0845
    2658-2430
    Pojawia się w:
    Central European Management Journal
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Impact of Hate Speech on Building the Value of Pro-Social Activities. Perspective of Author and Social Media User
    Autorzy:
    Kraus, Zuzanna
    Kuczamer-Kłopotowska, Sylwia
    Chmielewski, Mariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/18105059.pdf
    Data publikacji:
    2023
    Wydawca:
    Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
    Tematy:
    social marketing
    social campaigns
    social media
    social media influencers
    hate speech
    sources of competitive advantage
    value of pro-social activity
    CSR
    Opis:
    Theoretical background: The value of a given project (including those of a pro-social nature) is determined by a number of factors, not only those of a financial nature. Within the corporate social responsibility concept, ethics was indicated as one of the factors influencing the value of the project. Currently, one of the problems in the field of ethics is the widespread online hate speech, affecting also the effectiveness of the processes of building the value of pro-social activities that fit into the concept of social marketing. Hate speech has come to form a significant portion of online communication. Only in the first quarter of 2022, Facebook removed 15.1 million pieces of content with hate speech, constituting only a minor part of the problem. Purpose of the article: The authors have noted a research gap in the area of analysing the impact of hate speech on building the value of pro-social activities. The intention of the authors was to evaluate whether the analysis of the phenomenon in question will allow to verify whether there is a relationship between online hate speech and building the value of online pro-social activities. The following research question was formulated: Can online hate speech have an impact on building the value of pro-social activities? Research methods: The authors decided that the quality dimension of the conducted studies should have the form of an individual in-depth interview (the author’s perspective) and a focus group interview supplemented with projection techniques – connotation test, evaluation of emotions and level of controversy (the perspective of the user of social media). Main findings: Hate actions significantly impede the functioning of profile with pro social content which is meant to function as the so-called safe space, which may have an impact on building the value of the influencer’s pro-social activities. During the interview with the recipients of controversial social campaigns, the occurrence of contradictory emotions was confirmed. The paper may offer a basis for further deepened scientific studies in the area of building the value of pro-social activities and a guideline for authors of social activities. Further research in the discussed direction may indicate new modes of using the social media with the participation of influencers who are active in the pro-social area and who have a community of engaged followers.
    Źródło:
    Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2022, 56, 5; 129-147
    0459-9586
    2449-8513
    Pojawia się w:
    Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-2 z 2

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