Autor: Jurkiewicz-Eckert, Dorota - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Projekt Azja i strategia brandingu Polski przez kulturę w Azji Wschodniej i Południowej w latach 2010–2015
Project Asia and Poland’s Branding Strategy through Culture in East and South Asia in 2010–2015
Autorzy:: Jurkiewicz-Eckert, Dorota
Powiązania:: https://bibliotekanauki.pl/articles/558186.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Warszawski. Centrum Europejskie
Tematy:: Cultural Diplomacy
Contemporary Polish Culture
Polska Brand
Polish Foreign Policy
Nation Branding
Opis:: The paper analyses the nation branding as an umbrella concept applied by the Polish cultural diplomacy for the promotion of a positive image of Poland in the world since 2008. The analysis takes the form of a case study of a Project Asia, a new, long-term project aiming to promote brand Polska through high and non-commercial culture in East and South Asia. Since 2010 the project has been executed by Adam Mickiewicz Institute in cooperation with Polish diplomatic missions, Polish Institutes and other Polish institutions engaged in promotion of the Polish culture abroad. Establishing the presence of Polish contemporary culture in East and South Asia has become a significant challenge because of circumstances and contexts much different from those in which IAM used to develop consistent cultural narratives about contemporary Poland. The paper analyses the main institutional and cultural determinants of the project development, the dynamics of its implementation and its adjustment to the cultural realities of Asian countries.
Źródło:: Studia Europejskie - Studies in European Affairs; 2016, 3; 147-168
1428-149X
2719-3780
Pojawia się w:: Studia Europejskie - Studies in European Affairs
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Międzynarodowy wymiar Europejskiego Roku Dziedzictwa Kulturowego w świetle strategii Unii Europejskiej w obszarze międzynarodowych stosunków kulturalnych
International Dimension of the European Year of Cultural Heritage in the Context of the European Union’s Strategy for International Cultural Relations
Autorzy:: Jurkiewicz-Eckert, Dorota
Powiązania:: https://bibliotekanauki.pl/articles/969450.pdf
Data publikacji:: 2019
Wydawca:: Uniwersytet Warszawski. Centrum Europejskie
Tematy:: European Year of Cultural Heritage;
European Union;
Cultural Relations;
Cultural Diplomacy;
Western Balkans;
Opis:: The EU-Western Balkans Cultural Heritage Route, international activities for the protection of cultural heritage in Syria, Iraq, Libya and Yemen, Silk Route Heritage Corridors in Iran, Afghanistan and Central Asia, projects promoting European cultural heritage through EU Delegations in third countries are projects implemented outside the European Union as part of the European Year of Cultural Heritage (EYCH) in 2018. At the same time, the EU promoted these activities as flagship examples of the implementation of the EU Strategy for international cultural relations launched in 2016. The aim of the article is to analyze the ways of implementing the international dimension of the EYCH, which, although important in the context of the activities of European institutions and organizations involved in the implementation of the EU strategy in the field of international cultural relations and EU cultural diplomacy, remains for the time being a side theme and is not deepened in the subject literature. The article indicates that the specific moment for heritage, which became the celebration of the European Year of Cultural Heritage, was important not only for the internal dynamics of shifting culture from the periphery to the mainstream of EU policies, but also for the process of operationalisation of the 2016 Strategy.
Źródło:: Studia Europejskie - Studies in European Affairs; 2019, 3; 153-179
1428-149X
2719-3780
Pojawia się w:: Studia Europejskie - Studies in European Affairs
Dostawca treści:: Biblioteka Nauki