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Wyszukujesz frazę "Jandaghi, Gholamreza" wg kryterium: Autor

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    Wyświetlanie 1-6 z 6
    Tytuł:
    The effects of brand leadership styles on employees - based brand citizenship behavior
    Autorzy:
    Jandaghi, Gholamreza
    Bahamin, Fariba
    Abaei, Masoumeh
    Powiązania:
    https://bibliotekanauki.pl/articles/1193911.pdf
    Data publikacji:
    2015
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    achieving employee
    brand citizenship behavior
    brand leadership
    internal brand
    Opis:
    Aimed at achieving employee – based brand equity, internal branding is a new strategy to assure that employees act in accordance with brand commitment. Since in service organizations, employees are able to influence over customers’ purchase decisions and conceptions, they play a critical role in organizational success. Enhancing employee – based brand citizenship behavior by managers can create a competitive advantage for organization. The purpose of present study is to investigate the effects of brand leadership styles on employee – based brand citizenship behavior. This is an applied study and its needed data are gathered by a questionnaire distributed among employees of banks in Ajabshir City. Among 95 employees, 76 subjects were selected as research sample by random sampling method in Morgan Table. Pearson correlation coefficient and step-by-step regression were used to analyze data. Research findings indicate that there is a significant relationship between brand leadership styles and employee – based brand citizenship behavior.
    Źródło:
    World Scientific News; 2015, 22; 14-28
    2392-2192
    Pojawia się w:
    World Scientific News
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Life Insurance Customers segmentation using fuzzy clustering
    Autorzy:
    Jandaghi, Gholamreza
    Moazzez, Hashem
    Moradpour, Zahra
    Powiązania:
    https://bibliotekanauki.pl/articles/1193938.pdf
    Data publikacji:
    2015
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    Market segmentation
    customer segmentation
    data mining
    fuzzy clustering
    life insurance
    Opis:
    One of the important issues in service organizations is to identify the customers, understanding their difference and ranking them. Recently, the customer value as a quantitative parameter has been used for segmenting customers. A practical solution for analytical development is using analytical techniques such as dynamic clustering algorithms and programs to explore the dynamics in consumer preferences. The aim of this research is to understand the current customer behavior and suggest a suitable policy for new customers in order to attain the highest benefits and customer satisfaction. To identify such market in life insurance customers, We have used the FKM.pf.niose fuzzy clustering technique for classifying the customers based on their demographic and behavioral data of 1071 people in the period April to October 2014. Results show the optimal number of clusters is 3. These three clusters can be named as: investment, security of life and a combination of both. Some suggestions are presented to improve the performance of the insurance company.
    Źródło:
    World Scientific News; 2015, 21; 24-35
    2392-2192
    Pojawia się w:
    World Scientific News
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Impact of Economic Sanctions on Corruption in Target Countries: A Cross Country Study
    Autorzy:
    Kamali, Tahereh
    Mashayekh, Maryam
    Jandaghi, Gholamreza
    Powiązania:
    https://bibliotekanauki.pl/articles/1192158.pdf
    Data publikacji:
    2016
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    Corruption
    economic sanctions
    target countries
    Opis:
    Using a sample of 73 sanctioned and 60 non-sanctioned countries, as well as corruption data spanning the years 1995 to 2012, we attempt to find a relationship between economic sanctions and corruption in target countries . Our findings suggest that countries that have undergone economic sanctions appear to be more corrupt than non-sanctioned countries. We also find that comprehensive economic sanctions tend to generate more corruption than partial sanctions. In this study, we run a regression to determine a linear relationship between corruption as the dependent variable and a number of independent variables, to include economic sanctions, the origin of legal system, the percentage of Protestant population, democracy, and economic development.
    Źródło:
    World Scientific News; 2016, 45, 2; 276-291
    2392-2192
    Pojawia się w:
    World Scientific News
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Identifying and prioritizing contributing factors in supply chain competitiveness by using PLS-BWM techniques (case study: Payam shoes company)
    Autorzy:
    Sadeghi, Saeid
    Rasouli, Neda
    Jandaghi, Gholamreza
    Powiązania:
    https://bibliotekanauki.pl/articles/1182922.pdf
    Data publikacji:
    2016
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    supply chain
    competitiveness
    footwear industry
    pls
    bwm
    Opis:
    In the growing economy of Iran, supply chain competitiveness (SCC) is one of the strongest tools and best solutions to the problems faced by organizations in this competitive environment. The main aim of this research is to Identifying and prioritizing contributing factors in supply chain competitiveness in footwear industry. Data were collected from 82 employees, experts and managers of Payam shoes firm and examined the impact of four different factors Including green supply chain management, supply chain partnership, sustainable approach to supplier segmentation and knowledge management process capability on supply chain competitiveness. To analyze the data and testing the proposed model in statistical phase of research, partial least squares (PLS) method, and to prioritizing contributing factors in supply chain competitiveness in operational research phase of research, BWM technique (one of the new techniques of multiple criteria decision making (MCDM) methods) was used. The salient features of the proposed method, compared to the existing MCDM methods, are: (1) requiring less comparison data; (2) leading to more consistent comparisons and more reliable results. The results of statistical phase of research indicate that “supply chain partnership”, “knowledge management process capability”, “green supply chain management” and “sustainable approach in supplier selection and segmentation” have a significant positive effect on supply chain competitiveness. The results of prioritizing contributing factors in supply chain competitiveness by using BWM indicate that “supply chain partnership” is the most important factor in supply chain competitiveness and after that “knowledge management process capability” was located in second priority. Finally some practical strategies for managers are discussed and some suggestions for future research are provided.
    Źródło:
    World Scientific News; 2016, 49, 2; 117-143
    2392-2192
    Pojawia się w:
    World Scientific News
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The mediating role of customer satisfaction and Customer-Company identification in the relationship between corporate social responsibility and customer loyalty (Case study: customers pasargad Bank)
    Autorzy:
    Rashid, Ali Asghar
    Rahmati, Mohammad Hossein
    Jandaghi, Gholamreza
    Powiązania:
    https://bibliotekanauki.pl/articles/1192017.pdf
    Data publikacji:
    2016
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    Social responsibility
    customer loyalty
    customer satisfaction
    customer identification with company
    quality of service
    Opis:
    Customer loyalty issues that in the service sector, due to its dominant competitive environment has great importance. This study sought to evaluate the effects of variables that "corporate social responsibility", "quality of service" and "customer's identification" on "customer loyalty". The purpose of the present study is based on descriptive research methods. Data were collected in this study was a questionnaire that 390 questionnaires among customers of different branches In Tehran Pasargad Bank in the period January to March 2016 were distributed and 372 valid questionnaires were collected. Data were analyzed using correlation analysis and structural equation modeling was performed with SPSS Amos. This research shows that corporate social responsibility, customer satisfaction, customer identification and customer loyalty organization has a significant impact. Thus, banks paid to the issue of social responsibility and community issues they have committed themselves to respect, in terms of customers, banks with higher perceived service quality and customer satisfaction and loyalty have cause to be.
    Źródło:
    World Scientific News; 2016, 50; 117-130
    2392-2192
    Pojawia się w:
    World Scientific News
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The effect of service quality on private brand image and purchase intention in the chain stores of ETKA
    Autorzy:
    Soltani, Morteza
    Esfidani, Mohammad Rahim
    Jandaghi, Gholamreza
    Soltaninejad, Nima
    Powiązania:
    https://bibliotekanauki.pl/articles/1192668.pdf
    Data publikacji:
    2016
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    service quality
    brand image
    perceived value
    purchase intention
    private brand
    chain stores of ETKA
    Opis:
    The chain stores require special attention of the managers to be established and maintained in a competitive and beneficial position in the marketplace. Hence the present study provides a proposed model to examine the effect of service quality on private brand image and purchase intention in the chain stores of ETKA. The statistical population of this study includes the customers of these stores in Tehran and the required data for performing the research were obtained by the approach of purposive sampling among 390 customers of these stores. Data analysis was performed by using correlation analysis and structural equation modelling and with the help of software AMOS 18. The results show that: (1) service quality has a positive and significant effect on the purchase intention of the private brand (2) service quality has a positive and significant effect on the perceived value (3) perceived value has a positive and significant effect on the purchase intention of the private brand (4) private brand image has a positive and significant effect on the purchase intention of the private brand.
    Źródło:
    World Scientific News; 2016, 47, 2; 202-216
    2392-2192
    Pojawia się w:
    World Scientific News
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-6 z 6

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