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    Wyświetlanie 1-4 z 4
    Tytuł:
    Customer Orientation Management Concept As The Innovative Way For Ukrainian Enterprises
    Autorzy:
    Illiashenko, Sergii
    Golysheva, Ievgeniia
    Powiązania:
    https://bibliotekanauki.pl/articles/476227.pdf
    Data publikacji:
    2016
    Wydawca:
    Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
    Tematy:
    customer
    customer-oriented concept
    product
    transition model
    customer-oriented company
    Opis:
    In the article the emergence of the customer-oriented business concept has been analyzed, also differences between a product-oriented enterprise and a customer-oriented company have been discussed. The advantages and disadvantages of the customer-oriented business have been defined. Problems of transition to the customer-oriented concept are grouped according to the following aspects: the state, economic players and an enterprise. As a result the model of the transition from a product-oriented enterprise to a customer-oriented enterprise is developed.
    Źródło:
    MIND Journal; 2016, 1; 1-15
    2451-4454
    Pojawia się w:
    MIND Journal
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Specificity Of The Marketing Distribution Policy; Diagnostic Procedures In The Enterprise
    Autorzy:
    Illiashenko, Sergii
    Syhyda, Liubov
    Powiązania:
    https://bibliotekanauki.pl/articles/476239.pdf
    Data publikacji:
    2016
    Wydawca:
    Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
    Tematy:
    distribution
    marketing distribution policy
    marketing channels
    distribution strategies
    goods movement
    diagnostics
    internal and external environment
    effectiveness
    sales risks
    Opis:
    In the article stages of marketing distribution policy diagnostics are defined. At the first stage, it is proposed to analyse factors of enterprise internal and external environment (gathering information about general trends in the markets and factors of micro-environment (customers, competitors, suppliers, intermediaries, contact audiences). It is approved that analysis of general trends of the market’s development give an opportunity to determine the state of the enterprise macro-environment. At the same time, it is defined that the greatest influence on the marketing distribution policy provide such internal subsystems of the enterprise, as material and production, information, social, marketing and financial. At the second stage of marketing distribution policy diagnostics, researchers propose to analyse the internal system of marketing distribution policy at the enterprise. It is determined that the effectiveness of marketing distribution policy can be defined basing on indicators that can be combined in the following groups: 1) indicators of the enterprise’s market share (the market share of the enterprise, the rate of the market share increase), 2) indicators of sales activities profitability (the rate of profit from sales increase (decrease), the rate of receivables increase (decrease), product profitability, sales profitability), 3) indicators of sales expenses efficiency (sales volume of expenses, the rate of sales expenses increase (decrease), the ratio of increase (decrease) in sales from the sales costs increase (decrease), the profitability of investment in marketing and sales), 4) indicators of inventory (inventory levels, the proportion of unsold commodities in the value of the produced commodities, the coefficient of inventory turnover) and 5) indicators of service level (the rate of complaints increase (decrease), the rate of concluded contracts number increase (decrease)). And the third stage of marketing distribution policy diagnostics, it is recommended to identify internal (e.g., lack of sales personnel evaluation system, risk of marketing channels incorrect choice, risk of distribution strategies incorrect selection, risk of sales activity costs increasing, low level of assortment renovation and others) and external (e.g., foreign risk, inflation risk, tax risk, political risk, risk of legislative changes, risk of target segment incorrect selection, high level of competitive forces influence and others) sales risks that affect or may affect marketing distribution policy.
    Źródło:
    MIND Journal; 2016, 2; 1-13
    2451-4454
    Pojawia się w:
    MIND Journal
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Prospects for the Development of the Digital Labour Market in Ukraine: The National and Regional Aspects
    Autorzy:
    Illiashenko, Sergii
    Shypulina, Yuliia
    Illiashenko, Nataliia
    Golysheva, Ievgeniia
    Powiązania:
    https://bibliotekanauki.pl/articles/8763861.pdf
    Data publikacji:
    2023-08
    Wydawca:
    Uniwersytet Warszawski. Instytut Ameryk i Europy. Centrum Europejskich Studiów Regionalnych i Lokalnych (EUROREG)
    Tematy:
    digitalisation of economy
    Fourth Industrial Revolution
    digital labour market
    digital freelance
    digital outsourcing
    assessment of digital labour prospects
    national and regional market levels
    Opis:
    The development of the Fourth Industrial Revolution has caused numerous problems in traditional labour markets, occurring both at the national level and the level of individual regions of the country. However, breakthrough technologies of the recent decade have initiated new forms of labour organisation, mainly digital jobs and the formation of a digital labour market, which contributes to solving the problems mentioned above. The paper’s goal is to assess the readiness of the economy of Ukraine and its regions for forming a digital labour market to determine promising strategic directions for its development. The findings justify the significant prospects for developing the digital labour market in Ukraine at the national and regional levels. Also, they determine the priority types of digital jobs in selected regions as well as form the methodological basis, information, and analytical base of the organisational and economic mechanism for managing its development.
    Źródło:
    Studia Regionalne i Lokalne; 2023, 92, 2; 50-66
    1509-4995
    Pojawia się w:
    Studia Regionalne i Lokalne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Knowledge management at Ukrainian industrial enterprises in the context of innovative development
    Autorzy:
    Illiashenko, Sergii
    Shypulina, Yuliia
    Illiashenko, Nataliia
    Gryshchenko, Olena
    Derykolenko, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/1818995.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
    Tematy:
    knowledge production
    knowledge commercialisation
    knowledge management in industrial enterprises
    innovative development
    knowledge economy
    produkcja wiedzy
    komercjalizacja wiedzy
    innowacyjny rozwój
    gospodarka oparta na wiedzy
    Opis:
    The research aimed to identify promising areas and outline problems associated with the transition of Ukrainian industrial enterprises towards advanced innovative development based on information and knowledge and to formulate recommendations for improving the knowledge management and commercialisation at these enterprises. The study used several methods for analysis, including a literature review; system, structural and statistical analyses; SWOT analysis; the inference method; and interpretation. The research efforts resulted in systemised major sources of knowledge in an enterprise and types of their utilisation. The performed analysis found the key ways to obtain and commercialise knowledge used by Ukrainian industrial enterprises. The results were compared with data of the EU countries. The analysis produced strengths and weaknesses of the existing knowledge management system used in Ukrainian enterprises. Strengths: growth in the number of enterprises producing new knowledge and implementing marketing and organisational innovations; intensified patent activity; and a rational structure of innovation-active enterprises by their size. Weaknesses: the new knowledge structure does not meet the needs of enterprises; an insignificant and unstable share of innovation-active enterprises in the total number of firms; and insignificant sales volumes of patents. The research revealed that Ukrainian enterprises had the potential ability to produce and commercialise new knowledge effectively and to use it as the basis to form, strengthen and implement relative competitive advantages, which would contribute to the innovative growth of the Ukrainian economy as a whole. Recommendations were designed for the formation of prerequisites necessary to improve the efficiency of knowledge management in the context of conditions required for the innovative development of domestic enterprises. The obtained results can be used as an information base for evaluating the system of knowledge production and commercialisation at Ukrainian enterprises to enhance the management and identify promising areas for innovative development.
    Źródło:
    Engineering Management in Production and Services; 2020, 12, 3; 43--56
    2543-6597
    2543-912X
    Pojawia się w:
    Engineering Management in Production and Services
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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