- Tytuł:
- Applying the principles of circular economy in the European Union
- Autorzy:
-
Vasko, P.
Holly, J.
Stasiak-Betlejewska, R. - Powiązania:
- https://bibliotekanauki.pl/articles/114984.pdf
- Data publikacji:
- 2016
- Wydawca:
- Stowarzyszenie Menedżerów Jakości i Produkcji
- Tematy:
-
circular economy
marketing communication
environment
European Union
gospodarka okrężna
środowisko
komunikacja marketingowa
Unia Europejska - Opis:
- Consumer way of life, constantly acquiring material goods and their accumulation in the environment have created great imbalances, which has resulted in a present or an anticipated lack of natural resources, water, soil and air pollution or environmental pollution as such. Nowadays situation is alarming and this is the reason to change behaviour of current population and replace it with alternatives more favourable to the environment. For this reason, the European Union begins to apply the principles of re-use of scarce resources and streamlining production processes. One of these processes should be gradual application of circular economy, which is based on constant circulation of resources, resulting not only to reduce waste, but also to reduce production costs, increase employment opportunities etc. However, the transition to a circular economy requires participation on it by various organizations and individuals. For example, companies can make changes to a rebuilding of the complete supply chain for effective using of resources. Similarly, customers can adapt their buying behaviour and search only products produced by companies professed philosophy of circular economy. The aim of the work is based on the available empirical data and secondary research outline view of the circular economy as well as the application of the various principles of circular economy in practice.
- Źródło:
-
Zeszyty Naukowe. Quality. Production. Improvement; 2016, 2 (5); 122-134
2544-2813 - Pojawia się w:
- Zeszyty Naukowe. Quality. Production. Improvement
- Dostawca treści:
- Biblioteka Nauki
Artykuł