- Tytuł:
- Territorial Marketing Toolbox, an operational tool for territorial mix formalization
- Autorzy:
-
Ghizlane, Amajid
Souaf, Malika
El Wazani, Youssef - Powiązania:
- https://bibliotekanauki.pl/articles/1182806.pdf
- Data publikacji:
- 2017
- Wydawca:
- Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
- Tematy:
-
Critical literature review
Territorial Marketing
Territorial Mix
Toolbox - Opis:
- This article is a critical literature review in which we have drawn out of the various Marketing and Management theories as well as the work on Territorial Marketing to constitute a practical and easy to use operational tool. This tool brings together and explains a set of mechanisms and means in order to carry out an activity of a territorial nature. Thanks to a critical reading of the various marketing-management theories, we have been able to set up a toolbox composed of tools that allow us to set up a monitoring system to better understand one’s market, territorial planning tools, tools for effective activity management, Tools for action and, finally, a presentation of the various tools in service of a sound and well-founded territorial communication. This article is likely to constitute a practical booklet for public actors to successfully and easily carry out a Territorial Marketing strategy.
- Źródło:
-
World Scientific News; 2017, 65; 37-58
2392-2192 - Pojawia się w:
- World Scientific News
- Dostawca treści:
- Biblioteka Nauki
Artykuł