- Tytuł:
- Self-service as a motivation factor for innovative service
- Autorzy:
-
Šavareikienė, Danguolė
Galinytė, Rasa - Powiązania:
- https://bibliotekanauki.pl/articles/499426.pdf
- Data publikacji:
- 2018
- Wydawca:
- Wyższa Szkoła Biznesu w Dąbrowie Górniczej
- Tematy:
-
Service
Self-service
Innovation
Motivating factors. - Opis:
- Self-service as an innovative service attracts many opinions on the needs, use, comfort and opportunities of the future. Scientists recognise the advantages of self-service over traditional service and are carrying out research on how to motivate consumers to switch to self-service. This paper analyses the application of motivation for the consumer self-service option. The objective is, based on a theoretical concept of self-service as an innovative service, to identify the reasons for the choice of self-service. The theoretical part of the paper provides an analysis of the essence of self-service as an innovative service. The analysis is based upon the results of empirical research in March 2012 in Lithuania (N=112). The paper identifies the factors that influence consumer motivation for the choice of self-service according to an online survey. It turned out that companies which offer self-service as an innovative service are modifying consumer behaviour by liberating consumers and motivating them to act.
- Źródło:
-
Forum Scientiae Oeconomia; 2018, Volume 6 (2018) Issue No. 2: Economic Growth, Innovations and Lobbying; 33-46
2300-5947 - Pojawia się w:
- Forum Scientiae Oeconomia
- Dostawca treści:
- Biblioteka Nauki
Artykuł