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    Tytuł:
    Język reklamy jako narzędzie perswazji i manipulacji na przykładzie wybranych polskich spotów telewizyjnych
    Language of advertising as a manner of persuasion and manipulation on the basis of some Polish television commercials
    Autorzy:
    Fus, Agnieszka
    Powiązania:
    https://bibliotekanauki.pl/articles/1037820.pdf
    Data publikacji:
    2010-03-15
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Opis:
    This article concerns language devices, which are used in television commercials and which are a manner of persuasion and manipulation. The important part of this article is to present the most popular slogans, their influence on us – consumers and the correlation between language of the television commercials and colloquial language. Not only will I focus on neologisms, which introduce the atmosphere of unusualness and convince a receiver about special advantages of the advertised products, but also on the phenomenon of anthropomorphism and personification. This article shows, how authors of television commercials manipulate their consumers, i.a. by introducing created by themselves terms, which imitate scientific terms and apply implicature and presupposition. All described language phenomena are presented on chosen by me examples from Polish television commercials.
    Źródło:
    Investigationes Linguisticae; 2010, 19; 53-62
    1426-188X
    1733-1757
    Pojawia się w:
    Investigationes Linguisticae
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Early or late tracheotomy in patients after multiple organ trauma
    Autorzy:
    Skrzypiec, Łukasz
    Rot, Piotr
    Fus, Maciej
    Witkowska, Agnieszka
    Możański, Marcin
    Jurkiewicz, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/23203232.pdf
    Data publikacji:
    2021-06-30
    Wydawca:
    Index Copernicus International
    Tematy:
    mechanical ventilation
    multi-organ trauma
    tracheotomy
    Opis:
    Introduction: Prolonged mechanical ventilation in patients after multiple organ trauma is an indication for a tracheotomy procedure being performed i.a. to ensure proper hygiene of patient’s airways. Recommendations regarding the optimum timing for the procedure remain ambiguous. Procedures performed before post-operative day 10 are beneficial for the further course of the treatment and patient’s health. Aim: The main objective of the study was to analyze the relationship between the timing of tracheotomy and the length of mechanical ventilation in patients with multiple organ trauma. Secondary objectives included the assessment of the relationships between the timing of tracheotomy and the lengths of intensive care unit (ICU) stay and total hospitalization as well as the incidence of pneumonia and mortality. Material and methods: A retrospective analysis was carried out in 543 patients in whom tracheotomy had been performed at the Clinical Intensive Care Unit of the Military Institute of Medicine in years 2015–2019. Patients were divided into two groups: (1) those subjected to early tracheotomy (prior to hospitalization day 10); and (2) those subjected to late tracheotomy (at day 10 or later). Results: Duration of mechanical ventilation was shorter in patients subjected to early tracheotomy (by 20.3 days on average). The ICU stay and overall hospitalization lengths were also significantly shorter (by the average of 39.4 and 43.1 days, respectively). The mortality rate in patients subjected to early tracheotomy was lower (2%) than in those subjected to late tracheotomy (9%). Pneumonic complications were more common in patients subjected to tracheotomy at hospitalization day 10 or later. Conclusions: Tracheotomy performed within up to 10 days of hospitalization significantly shortens the lengths of mechanical ventilation, ICU stay, and total hospitalization while simultaneously reducing the risk of pneumonia. No correlation has been observed between the timing of tracheotomy and patient mortality rates.
    Źródło:
    Polish Journal of Otolaryngology; 2021, 75, 6; 23-27
    0030-6657
    2300-8423
    Pojawia się w:
    Polish Journal of Otolaryngology
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
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