- Tytuł:
- ChatGPT: Cross cultural tourism research imperative
- Autorzy:
-
Chen, Sirong
Zhang, Ke
Li, Xiaonan
Ye, Huiyue
Lin, Katsy Jiaxin
Law, Rob - Powiązania:
- https://bibliotekanauki.pl/articles/2199826.pdf
- Data publikacji:
- 2023
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
ChatGPT
large language models
tourism
cross-cultural analysis - Opis:
- Aim/purpose – Cultural differences play an influential role in driving tourism development and varying outcomes of technology acceptance. The impact of ChatGPT on tourism is yet to be explored. Therefore, this study discussed how ChatGPT may influence tourism development and management in different cultural contexts. Design/methodology/approach – Drawing specifically on individualism and collectivism from Hofstede’s cultural dimensions theory, this study compared the differences in the perception of ChatGPT between Oriental and Western cultures. Findings – Individualism and collectivism explain the diversity of perception on ChatGPT between Oriental and Western cultures. Research implications/limitations – Implications and suggestions are provided to academia and industry accordingly. Particularly, the difference between technological concepts and tools is highlighted to avoid having excessive expectations toward tools. Originality/value/contribution – This study extends the research on tourism and Artificial Intelligence and advocates additional attention to the imperative of cross-cultural differences regarding ChatGPT and tourism.
- Źródło:
-
Journal of Economics and Management; 2023, 45; 137-146
1732-1948 - Pojawia się w:
- Journal of Economics and Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł