- Tytuł:
- „Egoismus ist rational!“ Was „Schlagworte“ so „schlagend“ macht und was Ludwik Fleck mit Teflon-Wörtern zu tun hat
- Autorzy:
- Antos, Gerd
- Powiązania:
- https://bibliotekanauki.pl/articles/700260.pdf
- Data publikacji:
- 2014
- Wydawca:
- Stowarzyszenie Germanistów Polskich
- Tematy:
- catchword, “deeper meaning” of words, “Teflon words”, Ludwik Fleck, “style of thought”
- Opis:
- Behind the meaning of social keywords often there are meanings dependent on time, group and discourse. In a particular usage, these meanings resonate subliminally. These hidden, but sometimes very effective meanings are the subject of the so-called “sub-semantics” and are difficult to record in dictionaries. Against this backdrop, I consider the question of what makes a catchword so catchy based on many examples. Thereby, I focus on so-called “Teflon words” such as “success” which have the ability to drip off any criticism, doubt or common sense like in a Teflon pan. In particular, it is about the question why certain words especially from the fields of consumption, economy and politics have such a highly collective “self-persuasiveness” for certain groups and periods of time. In the attempt to answer these questions I refer to the Polish philosopher of science Ludwik Fleck.
- Źródło:
-
Zeitschrift des Verbandes Polnischer Germanisten; 2014, 3, 4
2353-656X
2353-4893 - Pojawia się w:
- Zeitschrift des Verbandes Polnischer Germanisten
- Dostawca treści:
- Biblioteka Nauki
Artykuł