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Tytuł:
Analiza rozwoju zakupów grupowych w Polsce
Analysis of group buying in Poland
Autorzy:
Prałat, E.
Powiązania:
https://bibliotekanauki.pl/articles/326667.pdf
Data publikacji:
2015
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
Internet
zakup online
zakup grupowy
serwis zakupów grupowych
online shopping
group buying
group buying service
Opis:
Artykuł dotyczy zmian, jakie zaszły w ciągu ostatnich kilku lat w sytuacji serwisów zakupów grupowych w Polsce. Serwisy te pojawiły się w naszym kraju w 2010 roku oferując możliwość tańszego zakupu produktów i usług w przypadku zgłoszenia się odpowiedniej liczby chętnych. Początkowo portale te rozwijały się prężnie i zyskały rzesze zwolenników, jednak stopniowo zaczęły tracić na znaczeniu. W artykule przedstawiono wyniki badań dotyczących zarówno nastawienia kupujących, jak i usługodawców. Omówiono również kierunki działań podjętych przez serwisy, w celu utrzymania się na rynku.
The purpose of this paper is to present and discuss the changes that during several last years has happened in the situation of group buying services in Poland. They appeared in 2010 offering the possibility of buying cheaper services and products provided that number of buyers will be big enough. At first the portals were thriving and gained many clients but soon after they started to lose their interest. The results of survey carried out both among the clients and the companies are presented. The activities that are taken by services in order to stay on the market are discussed.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2015, 79; 261-270
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Virtualization of Poles’ buying behavior during the COVID-19 pandemic
Autorzy:
Kubiczek, Jakub
Derej, Wojciech
Hadasik, Bartłomiej
Powiązania:
https://bibliotekanauki.pl/articles/2051165.pdf
Data publikacji:
2021
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
virtualization
buying behavior
customer behavior
pandemic
COVID-19
Opis:
Technological development has resulted in the digitization of many areas of life. The modern society is particularly defined as the “information society”, because of the fact that most of their activities take place on the Internet and thus the society is information-dependent. The introduced governmental sanitary restrictions (also in terms of the functioning of the economy) to limit the spread of the coronavirus caused that life has shifted to a greater extent to the Internet sphere. The aim of the study is to determine the potential impact of a pandemic on the virtualization of buying behavior. The conducted research is exploratory in nature and constitutes a valuable starting point for potential further directions of analyzes. The results of this study showed that excavating the topic of the impact of the pandemic on buying behavior in the area of consumption virtualization is justified, because in all the analyzed product categories there was a statistically significant change in the form of purchases.
Źródło:
Academic Review of Business and Economics; 2021, 1(1); 31-43
2720-457X
Pojawia się w:
Academic Review of Business and Economics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Phenomenon of compensative and compulsive buying in Poland. A socio-economic study
Zjawisko kompensacyjnego i kompulsywnego kupowania w Polsce. Studium socjologiczne
Autorzy:
ADAMCZYK, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/435138.pdf
Data publikacji:
2018-12-01
Wydawca:
Uniwersytet Opolski
Tematy:
consumer behaviour
compensative buying
compulsive buying
behavioural addiction
zachowania konsumenckie
kupowanie kompensacyjne
kupowanie kompulsywne
uzależnienie behawioralne
Opis:
This article examines the phenomenon of compensative and compulsive buying in a consumer society such as Poland. The prevalence of compensative and compulsive buying in Poland is discussed in comparison with other countries. Sociodemographic conditions of compensative and compulsive buying such as age, gender, income, debts of households or class of locality size are analysed. An important goal of the theoretical part of the article is a presentation of different methods of measuring compensative and compulsive buying (e.g. Canadian Compulsive Buying Measurement Scale, German Addictive Buying Indicator, Compulsive Buying Scale, Edwards Compulsive Buying Scale). The empirical findings presented in the article come from two waves of surveys conducted in 2010 and 2016 based on a nation-wide statistically representative sample of 1,000 Poles. The presented results of these surveys based on the German Compulsive Buying Indicator. Currently 4.4% of Poles aged 15 years and older show
Artykuł poświęcony jest zjawisku kupowania kompensacyjnego i kompulsywnego w społeczeństwie konsumpcyjnym na przykładzie Polski. Analiza rozpowszechnienia tego rodzaju zachowań nabywczych w Polsce uwzględnia porównania z danymi z badań prowadzonych w innych krajach. Analizowane są uwarunkowania socjodemograficzne i ekonomiczne kupowania kompensacyjnego i kompulsywnego takie jak: wiek, płeć, dochód, zadłużenie gospodarstwa domowego, czy wielkość miejscowości zamieszkania. Ważnym celem części teoretycznej artykułu jest zaprezentowanie różnych metod pomiaru kompensacyjnego i kompulsywnego kupowania (np. Canadian Compulsive Buying Measurement Scale, German Addictive Buying Indicator, Compulsive Buying Scale, Edwards Compulsive Buying Scale). Dane empiryczne prezentowane w artykule pochodzą z dwóch fal badań przeprowadzonych w 2010 i 2016 roku na ogólnokrajowej reprezentatywnej statystycznie próbie 1000 Polaków. Prezentowane wyniki badań bazują na German Compulsive Buying Indicator. Obecnie 4,4% Polaków w wieku 15 lat i więcej wykazuje skłonności do kupowania kompulsywnego. Udział kupujących kompensacyjnie w populacji generalnej wynosi 16,1%.
Źródło:
Economic and Environmental Studies; 2018, 18, 4; 181-1199
1642-2597
2081-8319
Pojawia się w:
Economic and Environmental Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Influence of personality on buying behaviour: a cross- cultural study comparing Poland and the UK
Autorzy:
Wojciechowska, Paulina
Powiązania:
https://bibliotekanauki.pl/articles/540574.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
Personality
buying behaviour
Polska
United Kingdom
CSI
Opis:
The present study aimed to explore whether personality traits infl uence buying behaviour and if this infl uence differs depending on a different culture. The author focused on a crosscultural investigation of Poland and the UK. Data were collected via an online questionnaire which measured personality traits, consumer purchase behaviour and the meaning of branded products for 525 participants. The results show signifi cant relationships between personality traits and both, consumer shopping styles and the way individuals perceived branded products. Personality traits were assessed by the MINI-IPIP test, a 20-items instrument which measures the Big Five personalities: Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Intellect/Imagination (or Openness). Buying behaviour was tested by two scales. The fi rst one was a 39-item Consumer Shopping Inventory (CSI), which indentifi es eight shopping style dimensions: Perfectionist/High Quality Conscious, Brand Consciousness/Price Equals Quality, Novelty and Fashion Conscious, Recreational and Shopping Conscious, Price Conscious/Value for the Money, Impulsiveness/Careless, Confused by Overchoice, Habitual/Brand Loyal. Another instrument used was a 32-item the Meaning of Branded Products scale, presenting four dominant themes: Quality, Values, Personal Identity and Traditions. The present study also investigated the moderating effect of citizenship and other socio-demographic characteristics in the relation between personality traits and both, the meaning of branded products and shopping styles.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2017, 2(6); 54-76
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Country of origin as a determinant of young Europeans` buying attitudes - marketing implications
Autorzy:
Bartosik-Purgat, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/18799730.pdf
Data publikacji:
2018
Wydawca:
Instytut Badań Gospodarczych
Tematy:
country of origin effect
buying decisions
young Europeans
brand
Opis:
Research background: Country of origin and brand image are among the main factors influencing consumer buying decisions. The phenomenon known as the Country of Origin Effect (COE) refers to the influence of a country's image on consumer product evaluations and the perception of brands originating from specific countries. The COE describes consumer attitudes towards certain product categories and is connected with the perception of quality of such products manufactured in particular markets. The changing market conditions and proliferation of hybrid products cause certain problems for consumers who find it increasingly difficult to identify the country of origin of specific products and face a dilemma whether a product manufactured in China is of equal quality as a product of the same brand, but manufactured in France. Purpose of the article: The main purpose of the paper is to identify the young Europeans` attitudes towards the country of origin of purchased products. An attempt has been made to answer two research questions: firstly, whether are young Europeans guided by stereotypes associated with the country of origin of specific product categories in their conscious buying decisions? Secondly, do young European consumers attach higher value to a product's brand than its country of origin? Methods: The analysis has been based on literature studies and empirical data collected in two different period of time 2008 and 2015 among 1362 respondents (in 2008) and 1125 respondents (in 2015) from eight European countries (Czech Republic, Finland, France, Germany, Poland, Portugal, Spain and Great Britain). In the exploratory empirical study, the author of the paper used two research methods: PAPI in 2008 (Paper and Pen Personal Interview) and CAWI in 2015 (Computer Assisted Web Interview). Findings & Value added: The study results reveal that in some countries, namely Poland and the Czech Republic, young consumers are guided in their deliberate buying choices by certain mental schematics perpetuated, for example, in the mass media (the best wine comes from France, best watches are made in Switzerland, and superior quality cars originate from Germany). Respondents representing other nationalities showed more support for domestic products. By far, the most ethnocentric in their choices turned out to be the French who in almost all product categories showed preferences for products originating from their country. Furthermore, the empirical study showed that with respect to different product categories young European consumers attach more importance to a product's brand than its country of origin.
Źródło:
Oeconomia Copernicana; 2018, 9, 1; 123-142
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Young consumers as group buying services’ customers
Autorzy:
Rudawska, E.
Powiązania:
https://bibliotekanauki.pl/articles/887669.pdf
Data publikacji:
2013
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Opis:
Currently, young consumers are becoming important participants in the market process. It is a consequence of the fact that they have an increasing impact on buying decisions undertaken by the family as well as they have an increasing individual purchasing power resulting from financial resources at their disposal. Economic and social changes have formed a different type of a young consumer, who, among other things, makes more reasonable choices and needs to establish social bonds what, in turn, makes him/her form groups of friends or integrate with others. These tendencies are the bases of new way of buying, the so-called group buying. Group buying can be defined as buying in group with the aim of receiving quantity discounts. The main objective of this paper is to present the research results conducted among university students aimed at identification of students’ buying behaviours on group buying services.
Obecnie, młodzi ludzie stają się coraz bardziej ważnymi uczestnikami procesów rynkowych. Jest to konsekwencją faktu, iż mają oni coraz większy wpływ na decyzje zakupowe podejmowane w rodzinie jak również dysponują coraz większą siłą nabywczą. Zachodzące zmiany gospodarcze i społeczne doprowadziły do ukształtowania się odmiennego typu młodego konsumenta, którego cechuje m.in. większa racjonalność w wyborach, potrzeba nawiązywania więzi społecznych, która zaspokajana jest przez tworzenie np. grup przyjaciół jak również uczestnictwo w różnorodnych formach integracji międzyludzkiej. Te tendencje stanowiły dobra podstawę do rozwoju nowego sposobu dokonywania zakupów, tzw. serwisów zakupów grupowych. Zakupy grupowe można zdefiniować jako zakupy dokonywane w grupie celem uzyskania rabatów z tytułu ilości zakupionych ofert. Głównym celem artykułu jest prezentacja wyników badań prowadzonych wśród studentów, nakierowanych na identyfikację zachowań zakupowych studentów na serwisach zakupów grupowych.
Źródło:
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing; 2013, 10[59]
2081-3430
Pojawia się w:
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
VAT and its influence on buying behaviour in the Czech Republic
Autorzy:
Kučerová, Vladimira
Powiązania:
https://bibliotekanauki.pl/articles/18797205.pdf
Data publikacji:
2017
Wydawca:
Instytut Badań Gospodarczych
Tematy:
Value Added Tax
price elasticity of demand
buying behaviour
food retail
case study
Opis:
Research background: Value added tax (VAT) is nowadays the most widely used indirect tax system in developed countries. Value added tax, is an instrument of fiscal policy and also a very important source of income for the state budget. It is one of the universal indirect taxes, which has a significant influence on the price level in the country. The European Union's system of value added tax on goods and services is primarily governed by "the 6th VAT Directive" set by the European Commission. Purpose of the article: The paper deals with the question of how changes in the rates of value added tax influence the buying behaviours of customers. Buying behaviour could be expressed as decisions of customers about spending their own resources such as money, effort and time, on items related to their consumption in order to meet their needs. Methods: The area of the research is the Czech retail food market. Due to the nature of VAT, the influence of this tax on buying behaviour was quantified by price elasticity of demand and indirect tax elasticity of demand, respectively. The article is conceived as a case study, according to the principles of R.K. Yin. The evaluation of buying behaviour is based on real data, which deals with the volumes of sales and sales prices realized in a specific Czech retail chain, which associates more than 200 shops. Findings & Value added: The goal of the study is not only to propose the way to identify buyers' response to the changes in the VAT rate, but also to bring the knowledge about customers? response to the realized changes, and finally to propose how to use this knowledge in a development of pricing strategy in case of further changes in the VAT rate.
Źródło:
Oeconomia Copernicana; 2017, 8, 3; 353-366
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
How do you get academics to buy on impulse? Challenging e-consumers under a magnifying glass
Autorzy:
Stadnicka, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/2192961.pdf
Data publikacji:
2022
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
online impulse buying
consumer behavior
academics
online impulse buying stimuli
Opis:
Online impulse buying is a complex behavior that is determined by many factors, not only external but also internal. Some consumers are less prone to irrational behavior than others. The aim of this study was to explore the impulse buying tendencies of challenging e-consumers. Due to the specificity of the profession, characteristics of highly educated people, and the generational mentality, academics of Generation X were assumed to be representatives of these e-consumers, unwilling to impulse buying. The data collected with an online survey confirmed this assumption. Respondents had not only a negative opinion of studied behavior but also a low tendency to it. Furthermore, this study was to indicate a group of stimuli that would induce unplanned purchases among challenging e-consumers. The results suggest that academics are more prone to impulse buying if it can be rationalized with, e.g., product utility or monetary savings, than in the case of purely emotional or hedonic reasons.
Źródło:
Academic Review of Business and Economics; 2022, 3(2); 38-60
2720-457X
Pojawia się w:
Academic Review of Business and Economics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The role of dermocosmetic packaging in consumer buying decisions
Rola opakowania dermokosmetyku w decyzjach zakupowych konsumentów
Autorzy:
Malinowska, P.
Powiązania:
https://bibliotekanauki.pl/articles/2117279.pdf
Data publikacji:
2020
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
packaging
buying decisions
consumers
dermocosmetic products
opakowania
decyzje zakupowe
dermokosmetyki
konsumenci
Opis:
The aim of this study is to identify the role of packaging as a determining factor in the purchase of dermocosmetic products, and to assess the impact of various elements and features of dermocosmetic packaging on product perception and buying decisions made by consumers. A direct personal interview survey covered a group of female consumers making regular purchases of dermocosmetic products in pharmacies. The survey revealed that although dermocosmetic packaging is not seen as one of the major determinants to purchase, its close connection to the perception of a dermocosmetic’s safety cannot be ignored. While shopping, consumers tend to consider the following features of dermocosmetic packaging: its effectiveness in protecting the product; label information; and product security.
Celem pracy była identyfikacja roli opakowania jednostkowego jako determinanty zakupu dermokosmetyków oraz ocena wpływu poszczególnych jego elementów oraz cech na postrzeganie produktów i decyzje nabywcze konsumentów. Przeprowadzono wywiady indywidualne kwestionariuszowe bezpośrednie wśród konsumentek deklarujących regularne zakupy dermokosmetyków w aptekach. Badanie wykazało, że chociaż opakowanie dermokosmetyku nie jest główną determinantą zakupową, nie można lekceważyć jego ścisłego związku z postrzeganiem bezpieczeństwa dermokosmetyku. W trakcie zakupów konsumentki postrzegają i analizują takie główne elementy składowe i cechy opakowań jednostkowych dermokosmetyków, jak: możliwość skutecznego zabezpieczenia produktu podczas jego użytkowania, informacje na opakowaniu oraz bezpieczeństwo opakowania względem produktu.
Źródło:
Acta Scientiarum Polonorum. Oeconomia; 2020, 19, 3; 39-47
1644-0757
Pojawia się w:
Acta Scientiarum Polonorum. Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Risk Attitudes, Buying and Selling Price for a Lottery and Simple Strategies
Autorzy:
Lewandowski, Michał
Powiązania:
https://bibliotekanauki.pl/articles/483243.pdf
Data publikacji:
2013
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
wealth-invariance
scale-invariance
CARA
CRRA
DARA
risk aversion
buying and selling price for a lottery
Opis:
This paper defines the concept of simple strategy and introduces three kinds of simple strategies: wealth-invariant, scale-invariant and "wealthier-accept more". For three commonly used utility function families: CARA, CRRA and DARA equivalent characterizations are obtained in terms of the corresponding simple strategy, in terms of the buying and selling price properties, and in terms of the utility function properties as expressed by Cauchy functional equations. Moreover, an extension of famous Pratt (1964) theorem is proved which involves buying price for a lottery as an alternative measure of comparative risk aversion. Additionally a number of propositions on both selling and buying price for a lottery and CRRA utility class are proved.
Źródło:
Central European Journal of Economic Modelling and Econometrics; 2013, 5, 1; 1-34
2080-0886
2080-119X
Pojawia się w:
Central European Journal of Economic Modelling and Econometrics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
PREFERENCJE ZAKUPOWE MŁODYCH LUDZI NA RYNKU POJAZDÓW SAMOCHODOWYCH
YOUNG CONSUMER BUYING PREFERENCES ON MOTOR VEHICLES MARKET
Autorzy:
Sołtysiak, Mirosław
Powiązania:
https://bibliotekanauki.pl/articles/898028.pdf
Data publikacji:
2016
Wydawca:
Kujawsko-Pomorska Szkoła Wyższa w Bydgoszczy
Tematy:
młodzi ludzie
preferencje zakupowe
rynek pojazdów samochodowych
young consumer
buying preferences
motor vehicles market
Opis:
W artykule zaprezentowano zagadnienia związane z problematyką realizacji przez konsumentów procesu zakupowego na przykładzie rynku pojazdów samochodowych. Przedstawiono wyniki przeprowadzonych badań ankietowych dotyczących preferencji zakupowych młodych konsumentów na tym rynku. Omówiono m.in. wpływ czynników ekonomicznych, technicznych, estetycznych oraz wybranych elementów wyposażenia pojazdu na podjęcie przez konsumenta decyzji zakupowej. W dalszej części przedstawiono wpływ czynnika ludzkiego na podejmowaną decyzję czyli wskazano osoby, których opinie wpływają na podjętą decyzję zakupową.
The article elaborates on the issues of buying process completion based on customers of the motor vehicles market in Poland. There is the outcome of the survey on young consumer buying preferences on Polish motor vehicles market presented in this elaboration, with particular interest in economic and technical factors as well as elegance and selected elements of vehicle equipment having impact on buying decision. A human factor is not forgotten in the research; the opinion-forming entities whose opinions influence vastly the final choice are also discussed.
Źródło:
Roczniki Ekonomiczne Kujawsko-Pomorskiej Szkoły Wyższej w Bydgoszczy; 2016, 9; 432-446
1899-9573
Pojawia się w:
Roczniki Ekonomiczne Kujawsko-Pomorskiej Szkoły Wyższej w Bydgoszczy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Product feature as a determinant of the industrial buying method
Autorzy:
Celińska, Anna
Powiązania:
https://bibliotekanauki.pl/articles/1927465.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
learning curve
experience curve
direct labour costs
bestshoring
buying method
krzywa uczenia się
krzywa doświadczenia
bezpośrednie koszty pracy
metoda zakupu
Opis:
Purpose: The purpose is to present how a product feature, as determinant, affects selection of the appropriate buying method. The correct buying method choice provides companies with many advantages in terms of cost savings achieved within the organisation. Design/methodology/approach: The main method used is case study. The measurement of the result is based on target achievement set by a company. In addition the article reveals a new mathematical analysis of learning curve using integral calculation. Findings: Two determinants are presented – vulnerability to engineering changes and high labour intensity. Analyses show that choosing adequate buying method to a certain purchasing situation influences cost performance. There is also deliberation of new mathematical analysis of learning curve as supportive tool for industrial buyer. Research limitations/implications: The main limitation of this research is impossibility to test effectiveness of using different buying methods scenarios under the same conditions. Practical implications: For practitioners, buying method should be carefully chosen in relation to certain purchasing situation, e.g. product feature should be considered as one of the determinants. The article also provides supportive tool for price negotiations using learning curve phenomenon. Originality/value: The article presents how two determinants, frequent engineering changes and high labour intensity, affecting optimal industrial buying method selection in order to achieve better cost performance. In addition the article revealed new mathematical analysis of learning curve as supportive tool for professional buyers to be used during direct negotiations with suppliers.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 148; 89-101
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The power of sale promotions: Analyzing the impact of sales promotion offerings on consumer buying behaviour in the pandemic
Autorzy:
Huseynzade, Sadi
Powiązania:
https://bibliotekanauki.pl/articles/27324051.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Zielonogórski. Wydział Ekonomii i Zarządzania
Tematy:
sales promotion
consumer buying behavior
pandemic
promocja sprzedaży
zachowania zakupowe konsumentów
pandemia
Opis:
The present research aimed to explore the impact of sales promotions on consumer behavior during the COVID-19 pandemic. The study analyzed consumer reactions to various promotion types such as bonuses, coupons, buy one get one free, vouchers, free samples, and price discounts. The aim was to investigate if these promotions positively influence consumer purchasing behavior and if the pandemic has induced over purchasing behavior due to panic. During the research, 541 randomly selected respondents from Azerbaijan and Poland were involved and the results showed that sales promotions have a positive effect on the consumer buying behavior and lead to an increase in purchases beyond the consumers’ actual needs. This is particularly true during times of economic uncertainty when consumers are searching for discounted products to save money and minimize household spending.
Źródło:
Management; 2023, 27, 2; 100--120
1429-9321
2299-193X
Pojawia się w:
Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Silver Consumers and Their Shopping Specifics
Autorzy:
Lesáková, Dagmar
Powiązania:
https://bibliotekanauki.pl/articles/489041.pdf
Data publikacji:
2013
Wydawca:
Instytut Badań Gospodarczych
Tematy:
seniors
shopping behaviour
buying decision
Opis:
Seniors constitute large and constantly growing group of consumers. These „silver consumers“ form a potentially significant market segment for the near future. An ageing population has implications for pension policy, healthcare policy, but also market policy. In spite of the scope of senior´s group, little atten-tion was paid to this segment from the retail industry in Slovakia, and more re-search to identify their shopping behaviour is required in order to suggest relevant actions. Considering the need for understanding this market segment, the objective of our paper is to identify the specifics in shopping behaviour of the seniors market, with the emphasis on grocery products. Two main goals were stated as the key for our research: the identification of preference factors in the choice of a shopping place by seniors, and the factors influencing seniors decisions in grocery stores. To explore views and opinions of silver consumers in relation to a preferred place of shopping, focus groups were created. Questions regarding the patterns of shopping, decision factors and motives were also raised. A total of 126 partici-pants took part in the focus groups. Because the seniors are rather multidimen-sional and very complex segment, in order to indicate the key characteristics in the shopping behaviour of seniors, three age subgroupings in the large segment of seniors were formed: seniors aged 60-69, seniors aged 70-79, seniors aged 80+. The principal purpose of the focus groups interviewing was to determine the factors affecting store choice and shopping behaviour of older people. Recom-mendations on how the retail industry could respond best to silver consumers were developed based on the empirical outcomes.
Źródło:
Oeconomia Copernicana; 2013, 4, 4; 103-114
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Buying and selling price for risky lotteries and expected utility theory without consequentialism
Autorzy:
Lewandowski, Michał
Powiązania:
https://bibliotekanauki.pl/articles/453501.pdf
Data publikacji:
2010
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Katedra Ekonometrii i Statystyki
Tematy:
utility
consequentialism
total wealth
gambling wealth
narrow framing
[R] paradox
preference reversal
WTA/WTP disparity
buying and selling price for a lottery
Opis:
"In this paper I show that within expected utility large buying and selling price gap is possible and [R] paradox may be resolved if only initial wealth is allowed to be small. It implies giving up the doctrine of consequentialism which may be reduced to requiring initial wealth to be total lifetime wealth of the decision maker. Still, even when initial wealth is allowed to be small and interpreted narrowly as gambling wealth, classic preference reversal is not possible within expected utility. I show that only another kind of reversal which I call preference reversal B is possible within expected utility. Preference reversal B occurs when buying price for one lottery is higher than for another, but the latter lottery is chosen in a direct choice. I demonstrate that classic preference reversal is susceptible to arbitrage whereas preference reversal B is not which suggests that the latter reversal is more rational."
Źródło:
Metody Ilościowe w Badaniach Ekonomicznych; 2010, 11, 1; 223-253
2082-792X
Pojawia się w:
Metody Ilościowe w Badaniach Ekonomicznych
Dostawca treści:
Biblioteka Nauki
Artykuł
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