Wszystkie pola: brand awareness and brand image - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Brand Devotion and Customer Purchase Actions: A Study on Fmcg Stock
Autorzy:: Lavuri, Rambabu
Sreeramulu, D.
Powiązania:: https://bibliotekanauki.pl/articles/1066182.pdf
Data publikacji:: 2019
Wydawca:: Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:: Barnd Trust
Brand Awareness
Brand Devotin
Brand Image
Brand Loyalty
Consumer Delight
Opis:: The existing research paper explored the impact of brand loyalty and recognition of merchandise, as well as brand consciousness, brand expertise, loyalty, satisfaction, risk aversion to end production and brand image. The scope of assessment was Hyderabad city. The tool used was a questionnaire. The study population was 235 respondents and the results were statistically evaluated. The end result showed that brand loyalty significantly impacted on customer purchase and choice of media for advertisement. In addition, brand knowledge is one of the key factors influencing brand devotion and product purchase.
Źródło:: World Scientific News; 2019, 131; 88-109
2392-2192
Pojawia się w:: World Scientific News
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: The influence of brand awareness and brand image on brand equity – an empirical study of logistics service providers
Autorzy:: Świtała, Marcin
Gamrot, Wojciech
Reformat, Beata
Bilińska-Reformat, Katarzyna
Powiązania:: https://bibliotekanauki.pl/articles/522212.pdf
Data publikacji:: 2018
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Brand awareness
Brand equity
Brand image
Logistics service providers
Opis:: Aim/purpose – This article presents the results of research referring to Keller’s brand equity concept. The fundamental objective of the research was to examine the influence of brand awareness and brand image on brand equity. We were also interested which force of influence is greater. Design/methodology/approach – The research was based on secondary and primary sources of information. The primary research was carried out on a sample of 100 enterprises ordering logistics services. Data obtained in such a way was subject to statistical analysis using modelling of structural equations. Findings – Based on the analysis of paths in the model of structural equations, the existence of positive, but weak dependencies between brand awareness, brand image and brand equity was observed. While the results of bootstrap simulations conducted to estimate confidence intervals indicated that differences in the strength of this influence are not statistically significant. Research implications/limitations – The obtained results did not bring sufficient basis to accept or reject hypotheses assuming an essentially positive relationship between brand awareness and brand image and its equity. Simultaneously, the conducted research led to the rejection of the hypothesis in accordance to which the influence of brand awareness on brand equity is smaller than the influence of brand image on brand equity. Originality/value/contribution – Potential causes of differences between the results of our own research and the research presented by Davis, Golicic, & Marquardt (2008) were indicated.
Źródło:: Journal of Economics and Management; 2018, 33; 96-119
1732-1948
Pojawia się w:: Journal of Economics and Management
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Wpływ elementów nazwy marki na jej postrzeganie przez nabywców – badanie eksploracyjne
The influence of brand name components on purchaser’s brand perception − exploratory study
Autorzy:: Krycia-Chomińska, Agata
Powiązania:: https://bibliotekanauki.pl/articles/419881.pdf
Data publikacji:: 2013
Wydawca:: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:: brand name
brand awareness and brand image
Opis:: The purpose of this article is to answer the question: what is and what could be a direction for future research of the impact of elements of brand names in particular, on buyers? Using the literary analysis method previously discussed problems and hypotheses on the impact of the elements on their perception of brands by the buyers were examined. The analysis of existing empirical studies preceded the proposals model and hypotheses arising from the research gaps.
Źródło:: Nauki o Zarządzaniu; 2013, 3(16); 48-62
2080-6000
Pojawia się w:: Nauki o Zarządzaniu
Dostawca treści:: Biblioteka Nauki

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