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Wyświetlanie 1-10 z 87
Tytuł:
Business communication in Poland: sale promotion, advertising, public relations and virtual communication
Autorzy:
Lewicka, Hanna
Powiązania:
https://bibliotekanauki.pl/articles/1195225.pdf
Data publikacji:
2015
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
Polska
communication
business
channels
advertising
public relations
customers
social media
Opis:
Business communication is a key activity for every business, as every business has to deal with its external and internal environment. It describes many business activities and can be taken under consideration from different perspectives, but still the basic communication activities can consider any company in the world. However, the cultural aspect determines the realization of every activity. In different countries the way a business communicates with customers, or business actors do it within the company, differs respectively to national traditions, values and beliefs. The aim of the following article is to present, analyse and explain the way of business communication in Poland. As every country, it has a specific characteristics that is distinctive only for its own, which deeply affects various aspects of business communication. The typical and mainstream ways of realizing the activities in the country will be presented including advertising practice and media regulations which also affect this area of communication. The article will focus on the external communication in Poland, taking under consideration four areas: sale promotion, advertising, public relations and virtual communication. The analysis will start from short elaboration of what the essence of business communication is and the current country characteristics in terms of economy. The article will form a useful material for foreign studies purposes and may also be helpful in further comparisons with other countries.
Źródło:
Społeczeństwo i Ekonomia; 2015, 2(4); 67-84
2353-8937
Pojawia się w:
Społeczeństwo i Ekonomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Application of virtual communication environment in engineering graphics teaching
Wykorzystanie środowiska komunikacji wirtualnej w nauczaniu grafiki inżynierskiej
Autorzy:
Juodagalviene, B.
Plakys, V.
Vdovinskiene, S.
Powiązania:
https://bibliotekanauki.pl/articles/119013.pdf
Data publikacji:
2008
Wydawca:
Polskie Towarzystwo Geometrii i Grafiki Inżynierskiej
Tematy:
content management systems
engineering graphics
systemy zarządzania treścią
grafika inżynierska
Opis:
Collaborative content management systems (CMS) are employed to handle large collections of written material concurrently generated by multiple authors. A network based infrastructure allows members of a group to interactively and simultaneously create, review, and edit product documentation, web content, or other interrelated documents on-line and in real time. The tools are ideal for providing information to the students of engineering and computer graphics. The platform also invokes certain ethical considerations, including intellectual property and anonymity, to provide students with a valuable first-hand perspective of these issues as they are being studied. The paper defines the role of information system at the educational institution, the expedience to the lecturer of engineering and computer graphics the same as usefulness to the student. It also analyses aspects of CMS creation, validates need for system and goals, describes proposals given by the Student Council of VGTU and their needs and system realization tools. System operation is described at the end of the paper together with findings and predictable works.
Systemy zarządzania treścią, czyli w języku angielskim Content Management Systems (CMS), to aplikacje internetowe pozwalające na łatwe tworzenie serwisu WWW oraz na jego dalszą aktualizację i rozbudowę przez każdego, niekoniecznie profesjonalnie przygotowanego do pracy informatycznej, użytkownika. Publikacja treści na tak zbudowanej platformie odbywa się za pomocą prostych edytorów, a sposób prezentacji wprowadzonych treści jest zaprogramowany przez autorów systemu. System CMS stworzony w Uniwesytecie Technicznym w Wilnie (Litwa) w języku PHP i współpracuje z istniejącą w uniwersytecie bazą danych Oracle. Autorka opisuje etapy tworzenia systemu CMS dla przedmiotu grafika inżynierska jakimi są: zdefiniowanie celów jakim ma służyć tworzone środowisko wirtualnego nauczania, określenie odbiorcy przekazywanych treści, w tym uwzględnienie etycznych problemów rozpowszechniania bazy danych oraz ochrony danych osobowych. Kolejność wprowadzania informacji jest uzależniona od sekwencji występującej w czasie wykładu. Praca została zilustrowana wieloma „zrzutami” z ekranu.
Źródło:
Journal Biuletyn of Polish Society for Geometry and Engineering Graphics; 2008, 18; 51-57
1644-9363
Pojawia się w:
Journal Biuletyn of Polish Society for Geometry and Engineering Graphics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tele-healthcare and the use of virtual communication technologies in medical research and application: the future of telemedicine is now!
Autorzy:
Hills, W.E.
Hills, K.T.
Powiązania:
https://bibliotekanauki.pl/articles/2087750.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Opolski. Instytut Nauk o Zdrowiu
Tematy:
telemedicine
tele-healthcare
tele-techniques
virtual communication technologies
integrated
primary care-behavioral healthcare
mental health
Opis:
Contemporary world events are demonstrating the need to embrace and further develop tele-health options for assessment and delivery of biopsychosocial healthcare services. This is now possible, given advances in communication technologies allowing virtual connections of medical personnel with constituents, as well as necessary, in light of recent challenges posed by infectious conditions and growing needs for travel restrictions, social distancing, and isolation of large portions of populations. Moreover, the opportunity to virtually connect with persons through ubiquitous computer-based and handheld communication devices allows comprehensive care provision to include underserved areas, where restricted, walk-in access to brick-and-mortar establishments has long been recognized as a limiting factor in healthcare. This review examines evolving approaches of tele-healthcare, with a specific focus on telemedicine as a bridge between traditional, in-person approaches to diagnose and treat medical conditions and new healthcare opportunities developing to meet changing societal needs. The three purposes of the review are: discuss background information, with a brief look at policy and procedure guiding applications of tele-techniques in healthcare practices; identify relevant scientific studies to show the breadth of new evidence-based research for telemedicine practices; and, discuss challenges for the further development of telemedicine as healthcare systems in the United States evolve to meet current and projected healthcare needs.
Źródło:
Medical Science Pulse; 2020, 14, 3; 78-83
2544-1558
2544-1620
Pojawia się w:
Medical Science Pulse
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Image management with the use of virtual communication in crisis situations based on the example of the CD Projekt capital group
Autorzy:
Pacierz, Mateusz
Powiązania:
https://bibliotekanauki.pl/articles/11051116.pdf
Data publikacji:
2021-09-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
image management
public relations
marketing
crisis
Opis:
Image management in crisis situations is one of the most important functions, not only for a company's team responsible for marketing, but also for its executives and strategists. Given today's ubiquity of the Internet, crises spread faster than just a few years ago, making it important to halt them effectively with the help of virtual communication. This article first considers the theoretical fundamentals in the field of image management, defining the concept of crisis, its sources and phases. Next, the empirical part presents a profile of the company under consideration, CD Projekt, examining selected examples of the crisis situations in has experienced. We then describe the solutions and strategies the company undertook to minimize the effects of the crisis, mainly losses of reputation. A survey was also carried out on a sample of 354 people from the company's broader environment in order to gauge people's opinions about changes in the company's perception.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2021, 41, 3; 1-20
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Texte und Kommunikationsangebote der Institution Theater im physischen und virtuellen Raum
Texts of the institution “theatre” in physical and virtual communication space
Autorzy:
ŠKERLAVAJ, Tanja
Powiązania:
https://bibliotekanauki.pl/articles/555378.pdf
Data publikacji:
2019-03-25
Wydawca:
Uniwersytet Warszawski. Wydział Lingwistyki Stosowanej
Tematy:
Text linguistics
communicative ecology
genre networks
physical and digital communica-tion space
place-bound texts
digital texts
multimodality
intertextual relations
Opis:
In the external communication of theatres there is a number of „communicative tasks” (T. Luckmann 1986) that have to be completed. In regard to these tasks, a broader communicative struc-ture of texttypes and genres has developed, which can be referred to as a „communicative ecology”. At the beginning of the paper this complex structure is briefly presented. Subsequently, the paper deals with two important components of the ecology in the external communication of theatres: the physical and the virtual communication space. The objective of the paper is to describe the typical characteristics of place-bound texts in the physical space and texts in the digital space of the cultural institution „theatre”. In this way it should be explored how (that is, on the basis of which linguistic elements and other semiotic resources) and for what purposes the institution „theatre” communicates through its place-bound and digital texts with its (potential) customers. As texts in such „genre networks” (K. Adamzik 2011) are related to one another, the paper also aims to determine the intertextual relations between the analysed texts in both communication spaces.
Źródło:
Applied Linguistics Papers; 2019, 26/1; 45-64
2544-9354
Pojawia się w:
Applied Linguistics Papers
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Nové trendy v marketingu vzdelávacích inštitúcií „Byť v trende, znamená zavádzať inovácie do aplikačnej praxe.“
New Trends in Marketing of educational institutions
Autorzy:
Mokrišová, Viera
Powiązania:
https://bibliotekanauki.pl/articles/2157872.pdf
Data publikacji:
2017
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
ducational institutions
New trends in communication
Modelling
Virtual communication
Opis:
These turbulent times require more demanding level of knowledge, which is reflected in the expected requirements for educational institutions. It is thus obvious that the decision on the choice of educa- tional institution, field of study or programme is not a simple thing. These decisions should be viewed in the wider context of responding to the expectations of potential customers and the rapid progress in technology. Current and potential clients of educational institutions are technologically more ad- vanced, they manage communication in cyberspace. Therefore the marketing activities have to move more rapidly into this space.
Źródło:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2017, 2(25); 95-103
1898-0171
Pojawia się w:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Real or Virtual? Political Communication in Romania (2004–2008/9)
Autorzy:
Marinescu, Valentina
Mitu, Bianca
Powiązania:
https://bibliotekanauki.pl/articles/647448.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Opis:
The civic and political participation is considered to be central to the concept of democracy and it is particularly relevant in the context of contemporary democracies. The participation of citizens in civic or political activities has been a constitutive element of democracy since ancient times. Any discussion of participation needs to acknowledge the space within which the citizens engage. This article will focus on the online engagement and online civic and political participation. The existing studies in literature focus on the analysis of the online election campaigns [Klotz 2005; Xenos, Foot 2005], on the study of the characteristics of the individuals who engage in on-line and off-line activities [Rice, Katz 2004; Weber 2003] or on the identification of the role of the media as a main information source for the voters [Rainie 2005]. This article aims to analyze the main features of the use of new media in political life and the relation between new media and civil society in Romania during 2004–2012. Also the article aims to provide and answer to the following questions: Which were the main characteristics of the usage of new media during the Romanian electoral campaigns 2004–2008/2009? How is the Internet used in the civic life during the non-electoral periods in Romania?
Artykuł nie zawiera abstraktu w języku polskim   
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio K – Politologia; 2014, 21, 1
1428-9512
2300-7567
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio K – Politologia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Emotional Intelligence and Social Media Addiction in Communication Undergraduate Students in Turkey: The Impact of Emotional Intelligence, Demographic Variables and Social Media Use Habits on Social Media Addiction
Autorzy:
Şahin, Emine
Akçay Bekiroğlu, Habibe
Powiązania:
https://bibliotekanauki.pl/articles/52568760.pdf
Data publikacji:
2023
Wydawca:
Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:
Communication Undergraduate Students
Emotional Intelligence
Social Media Addiction
Virtual Communication
Virtual Tolerance
Opis:
This study’s aim is to investigate the relationship between emotional intelligence (EI) and social media addiction (SMA) in Communication undergraduate students in Turkey. In addition to EI, the impact of demographic variables and social media use habits on SMA were investigated. For the study, quantitative method was chosen, and an online questionnaire was conducted on 317 Communication undergraduate students in Turkey with 301 participants being the final sample from different cities in Turkey. As a result of the study, analyses indicated that EI and SMA were related at medium and low levels. The EI partly predicted SMA. It was determined with Path analysis that intrapersonal skills, dealing with stress and adaptability could be statistically significant predictors of SMA sub-dimensions virtual tolerance and virtual communication at a negative level, and time spent on social media, number of posts on social media could have a significant impact on students’ SMA at a positive level. This research differs from other research conducted in Turkey in terms of SMA being examined with the focus of EI.
Źródło:
Media Literacy and Academic Research; 2023, 6, 2; 177-196
2585-8726
2585-9188
Pojawia się w:
Media Literacy and Academic Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Jacques’a Derridy kategoria nieobecności odniesiona do pisma jako antycypacja komunikacji wirtualnej
Jacques Derrida’s category of absence applied to writing as an anticipation of virtual communication
Autorzy:
Makurat-Snuzik, Hanna
Powiązania:
https://bibliotekanauki.pl/articles/29520354.pdf
Data publikacji:
2023-12-18
Wydawca:
Uniwersytet Bielsko-Bialski
Tematy:
Jacques Derrida
pismo w ogóle
nieobecność
dekonstrukcja
komunikacja wirtualna
arche-writing
absence
deconstruction
virtual communication
Opis:
This paper discusses the deconstructionist category of absence applied by Derrida to the notion of writing, as it is possible for a written message to function despite the physical non-presence of the sender, the recipient, and the context. Derrida challenges the absolute predominance of the Logos, manifested in orality, and sug gests elevating the status of writing. The Derridean concept of arche-writing entails comprehending the written sign as an infinite idea that transcends the present. This paper attempts to relate Derrida’s theory to the 21st century’s ubiquitous virtual communication, which largely involves graphic signs. Nowadays, ICT solu tions enable an anonymous sender to communicate with an absent recipient in an unspecified context by means of written characters. The exploration of digital space marks the end of the era of the Logos, and begins the period when writing turns into a symbol of permanence and infinity.
Źródło:
Świat i Słowo; 2023, 41, 2; 309-324
1731-3317
Pojawia się w:
Świat i Słowo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kreowanie wirtualnej wspólnoty komunikacyjnej wokół dyskursu kryminologicznego na materiale podcastu Justyny Mazur Piąte: Nie zabijaj
Creating a virtual communication community around the criminological discourse on Justyna Mazur’s podcast materials “The fifth commandment: You shall not kill"
Autorzy:
Gorlewska, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/40257726.pdf
Data publikacji:
2022
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
communication
virtual community
communication on the Internet
criminological discourse
podcast
Opis:
The subject of the article is the ways of creating a virtual communicative community that is shaped around the criminological discourse, realized in the form of a podcast – a virtual genre of expression. The material basis are sound recordings under the common title “Piąte: nie zabijaj” (“The Fifth Commandment: You Shall Not Kill”), published on Justyna Mazur’s online channel, available on the YouTube platform. Addictionally, some comments of Internet users published under each analyzed recording were taken into account. The aim of the study is to show that the authors and recipients of audiovisual materials available on the Internet create a communication community specific to the virtual space, based on the similarity of interests, exchange of information and observations, on the closeness of moral and social attitudes towards crimes, their perpetrators and victims. The article presents the position that Justyna Mazur – the author of the analyzed material – not only makes her recordings available for entertainment or cognitive purposes, but also cares for the constitution of a permanent recipient group that interacts with the material and other participants of virtual communication. It has been shown that the author consciously uses various communication strategies: referring to the shared knowledge of the sender and the recipient, showing concern for listeners, sharing own experiences and observations, or formulating various requests in order to win the attention of recipients and encourage them to actively comment on recordings or interact with the author or other Internet users. The communicative activity in question also fosters the development of criminological discourse by informing a large group of recipients about the events that have occurred, exchanging information and accumulating knowledge on a specific topic. An important aspect that attracts attention when reading the analyzed materials is the linguistic setting of content relating to such sensitive topic as crime. The author, who aptly uses language as a tool can, thanks to her authority, sensitize Internet users to the issue of ethics and aesthetics of expression.
Źródło:
Białostockie Archiwum Językowe; 2022, 22; 109-134
1641-6961
Pojawia się w:
Białostockie Archiwum Językowe
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-10 z 87

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