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Wyświetlanie 1-3 z 3
Tytuł:
Systemotechnical assessment of the real cultural heritage management
Autorzy:
Kutut, Vladislavas
Ustinovičius, Leonas
Turskis, Zenonas
Kapliński, Oleg
Powiązania:
https://bibliotekanauki.pl/books/2083369.pdf
Data publikacji:
2021
Wydawca:
Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
Opis:
Identification of the immovable cultural property management options is analyzed in this book by applying mathematical modeling and selective – innovation of multipurpose methods, which allow us to make comprehensive assessments of infrastructural, technological, technical, heritage, social, economic, legal aspects of the immovable cultural property management. The main goal is to create a theory and a decision-making support system based on it, to increase the efficiency of investments in the immovable cultural property management by applying the mathematical modeling and selective – innovation of multi-purpose methods. The authors describe the multi-criteria decision-making support systems for the immovable cultural property management projects and the ways of their practical application. Several practical decision-making solutions are presented, and a decision-making support system is developed to implement the described methods and techniques. The publication is devoted to the researchers, engineering technologists, cultural heritage protection specialists, managers, Ph.D., and Master’s degree students that are interested in the immovable cultural property research, design, and restoration management.
Dostawca treści:
Biblioteka Nauki
Książka
Tytuł:
International market selection: a MABA based EDAS analysis framework
Autorzy:
Hashemkhani Zolfani, Sarfaraz
Ebadi Torkayesh, Ali
Ecer, Fatih
Turskis, Zenonas
Šaparauskas, Jonas
Powiązania:
https://bibliotekanauki.pl/articles/19233641.pdf
Data publikacji:
2021
Wydawca:
Instytut Badań Gospodarczych
Tematy:
international market selection
EDAS
General Electric (GE) Matrix
McKinsey matrix
MABA analysis
Opis:
Research background: International market selection is an essential issue for big companies that supply food products. Different types of decision factors and different characteristics of different international markets have brought up a complicated decision-making problem for food supply companies. In order to select the most suitable and profitable market, food supply companies have to consider several qualitative and quantitative factors, including social, political, economic, and ecological aspects. Purpose of the article: In order to overcome international market selection issues, the current study develops a novel integrated decision-making tool. Methods: A novel decision-making model of market analysis is developed as an extended model of Market Attractiveness and Business Attractiveness (MABA) analysis based on the Multiple Attribute Decision Making (MADM). To improve the MABA analysis model, we combine the EDAS method with MABA analysis to empower decision-makers in food supply companies to evaluate several international markets and select the most profitable market for their products. Findings & value added: In this study, we first identified the most important and frequently used decision factors for market analysis problems within MABA analysis under two categories: market attractiveness and business attractiveness. To show the proposed methodology's applicability and feasibility, we perform a case study for a food supply company in Iran that supplies products to Middle East and Asian countries. In order to investigate the reliability of the obtained results, we perform a sensitivity analysis concerning the importance of involved decision factors. The proposed decision-making tool results suggest that the model can be used as a reliable tool for market analysis problems. To sum up the long-term value of the study, we have developed a novel decision-making tool using MABA analysis and the EDAS method. No study integrates any MCDM methods with MABA analysis to the best of our knowledge. Integration of EDAS method with MABA analysis empowers decision-makers in market selection division to use more systematic methods for evaluating several markets.
Źródło:
Oeconomia Copernicana; 2021, 12, 1; 99-124
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Autorzy:
Heidary Dahooie, Jalil
Estiri, Mehrdad
Janmohammadi, Mahshid
Zavadskas, Edmundas Kazimieras
Turskis, Zenonas
Powiązania:
https://bibliotekanauki.pl/articles/19322479.pdf
Data publikacji:
2022
Wydawca:
Instytut Badań Gospodarczych
Tematy:
online game
advertising media
multi-attribute decision-making
SWARA-IVTFN
ARAS-IVTFN
Opis:
Research background: The critical role of online games in e-commerce and the great competition among providers to enhance market share has significantly increased the need to use effective advertising patterns, techniques, and tools to attract users. There are two significant challenges to planning online media game selection. The first challenge is that there is no agreement on media selection criteria for online game advertising. The second challenge relates to the complexity of choosing advertising media. Purpose of the article: Given the multidimensionality and uncertainty in evaluating and selecting advertising media, especially in the case of online games, the need to provide a systematic framework for evaluating and selecting media is critical. Methods: The present study aims to provide a systematic framework based on multi-attribute decision-making (MADM) methods to evaluate and select the appropriate media for online game advertising. For this purpose, first, by reviewing the literature, a relatively comprehensive list of media selection criteria for online game advertising was extracted and then provided to experts in online game marketing and advertising in the fuzzy Delphi questionnaire. Then, based on their opinions, a localized decision model was obtained. Also, the Step-wise Weight Assessment Ratio Analysis (SWARA) method helped to determine the criteria' importance. In the next step, a preliminary list of online game advertising media was prepared and evaluated by experts based on the criteria obtained in the previous step. Finally, the media was ranked using the Additive Ratio ASsessment (ARAS) method. Findings & value added: Awareness of the criteria affecting the selection of online game advertising media and having a systematic framework for applying these criteria in advertising media selection decisions play a vital role in practical decisions. This research addresses one of the main gaps in the field of study by proposing a quantitative methodology for integrating information based on the knowledge of experts in the decision-making processes select advertising media for online games. Most traditional media selection processes are based solely on experience and estimation, and in practice, they are unable to systematically prioritize the alternatives due to the multiplicity of media available and the complexity of the decision-making process Interval-valued triangular fuzzy numbers (IVTFNs) can address the shortcomings of previous research while considering the uncertainties in this decision-making process. The findings of this framework can be good support for e-commerce managers and online game advertising practitioners.
Źródło:
Oeconomia Copernicana; 2022, 13, 1; 109-150
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-3 z 3

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