- Tytuł:
- Źródła przewagi konkurencyjnej na rynku medialnym
- Autorzy:
- Żabiński, Ryszard
- Powiązania:
- https://bibliotekanauki.pl/articles/420164.pdf
- Data publikacji:
- 2013
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Tematy:
-
media marketing
media group
media convergence - Opis:
- The article presents the problem of innovative ways of searching sources of competitive advantage by people who are managing media. In the article there is an analysis of head media groups’ strategies. Those head media groups are listed on the Warsaw Stock Exchange. In the analyzed group Cyfrowy Polsat, Grupa TVN and GK Agora have the largest scale of business and Cyfrowy Polsat has the greatest convergence strategy. Grupa TVN has convergence strategy to a lesser extent. GK Agora is not able to control the neighboring markets in a meaningful way. Companies implementing the development strategy for the neighboring markets gain great efficiency ratios (ROA and ROE). Those companies have also good indicators of long-term solvency.
- Źródło:
-
Nauki o Zarządzaniu; 2013, 2(15); 151-165
2080-6000 - Pojawia się w:
- Nauki o Zarządzaniu
- Dostawca treści:
- Biblioteka Nauki