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Tytuł:
Determinants of the engagement of customers in social media
Autorzy:
Lupa-Wójcik, Iwona
Powiązania:
https://bibliotekanauki.pl/articles/1070841.pdf
Data publikacji:
2019
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
customer engagement
customer relationship management
social media
social media communication
social media marketing
Opis:
The article moves the problem of building customer engagement in social media. Attention is drawn to the fact that in the activities of companies in social media, it's not about building the largest community around them, but above all about making it involved. The aim of the research was to present determinants influencing fans' engagement on the example of analysis of Facebook profiles of the best interactive agencies & PR in Poland. As the main hypothesis, it was assumed that the size of Facebook profile determined by the number of fans does not affect the fans' engagement.
Źródło:
World Scientific News; 2019, 123; 29-44
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
ROLA MEDIÓW SPOŁECZNOŚCIOWYCH W KOMUNIKOWANIU POLITYCZNYM
THE ROLE OF SOCIAL MEDIA IN POLITICAL COMMUNICATION
Autorzy:
Posyłek, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/512982.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
social media, local election, political communication, Częstochowa,
presidential campaign, Facebook
Opis:
Starting efficient communication with a society is an indispensable element of a contemporary democratic state. Its aim comprises building and managing images of political stage participants, but first of all conducting a continuous social dialogue. An increase in media significance, mainly electronic media and a media saturation process, including satisfying the society significantly with information from mass media have caused politicians more and more often to take unconventional actions; actions aimed at election success. The development of modern technologies helped in the professionalization of election campaigns that have appeared on the Internet, adjusting tools of marketing communication to new channels of transmission. Politicians have placed great emphasis on this medium as they have noticed its power within public space and meaning in marketing actions. The process of building images of politicians has moved to highly interactive and multimedia social networks. The subject of analysis presented in this article is the course of the presidential campaign, candidates in the 2014 local election in Częstochowa on Facebook.
Źródło:
Polityka i Społeczeństwo; 2017, 15, 1; 131-144 (14)
1732-9639
Pojawia się w:
Polityka i Społeczeństwo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Media interaktywne warunkiem skutecznej komunikacji społecznej
Interactive media as a condition of the effectiveness of social communication
Autorzy:
Badzińska, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/548009.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
media interaktywne  technologie telekomunikacyjne  komunikacja społeczna  środowisko wirtualne
interactive media  telecommunications technology  social communication  hypermedia environment
Opis:
Dynamiczny rozwój nowych technologii telekomunikacyjnych i interaktywnych mediów przyczynił się do znacznej popularyzacji komunikacji społecznej w środowisku wirtualnym. Proces informatyzacji, przenikanie i unifikacja światów wirtualnego i rzeczywistego wywierają istotny wpływ na przeobrażenia w dzisiejszej komunikacji. Warunkiem skuteczności współcześnie podejmowanych działań jest stosowanie innowacyjnych technik i narzędzi, personalizacja przekazu oraz prowadzenie interaktywnego dialogu z obecnymi i przyszłymi społecznościami. Celem poznawczym pracy jest zaprezentowanie wirtualnych narzędzi i różnorodnych form interaktywnych mediów w komunikacji społecznej. Przedstawiono m.in. działania i aplikacje w obszarze narzędzi Web 2.0. Praca ma charakter badawczo-analityczny.
Dynamic development of new telecommunications technology and interactive media has contributed to substantial popularization of social communication in a hypermedia environment. The process of computerization, the penetration and unification of the virtual and the real world have a significant impact on the transformation of social communication. The condition of the effectiveness of communication activities undertaken today is manifested in the use of innovative techniques and tools, custom media and conducting an interactive dialogue with current and future communities. The cognitive aim of this paper is to present the virtual tools and various forms of interactive media in social communication. The operations and applications in the area of Web 2.0 tools have been presented here among others. This paper is of research and analytical character.
Źródło:
Nierówności Społeczne a Wzrost Gospodarczy; 2013, 35; 24-41
1898-5084
2658-0780
Pojawia się w:
Nierówności Społeczne a Wzrost Gospodarczy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
New Dimensions of the Political Communication. Chances and Limits
Autorzy:
Sasińska-Klas, Teresa
Powiązania:
https://bibliotekanauki.pl/articles/2023537.pdf
Data publikacji:
2012-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
new media
social media
political communication
Opis:
Media and communication are subjects which are closely related. For quite some time in each public debate references are made to an increasing dependence between media and communication processes. Explicit attention is paid to a changing context of the communication process, and especially the process of political communication. The role of media in the process of public communication is, on the one hand, quite traditional; that is to inform the public, popularize information and mobilize citizens to action, all in the name of the public good. On the other hand, it is also noticeable that modern media play new roles such as providers of entertainment, scandals, sensation, enjoyment. All this brings a question: which of these functions tell us about the future of the media, and – consequently – how do they change the process of political communication in the public sphere? And is this what we want?
Źródło:
Polish Political Science Yearbook; 2012, 41; 341-353
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Government communication on Social Media during Coronavirus pandemic: a citizen perception analysis
Autorzy:
Nisch, Stefan
Powiązania:
https://bibliotekanauki.pl/articles/2130263.pdf
Data publikacji:
2020
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
social media
government communication
coronavirus
pandemic communication
Opis:
During the coronavirus pandemic, one of the main communication channels used to inform citizens was social media. Social media enables people to communicate with each other by removing time and spatial constraints to share knowledge, experience, opinions and ideas. This study provides insights about how government communication through social media is perceived by the citizens during the coronavirus. To analyze this matter, 306 German citizens were asked in an online survey about how they perceived government social media communication. Key findings include the following: (1.) Ci- tizens mainly get information about the coronavirus pandemic on social media channels, (2.) Citizens perceive social media as a communication channel during the corona pandemic between useful and essential and, (3.) Social media is mainly chosen by the citizens as a communication channel because of the possibility to interact with others. These findings will help governments develop future strate- gies to foster communication addressing its citizen via social media channels more efficiently.
Źródło:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2020, 1(36); 73-82
1898-8431
Pojawia się w:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
NOWA KOMUNIKACJA POLITYCZNA: TWITTER ANDRZEJA DUDY
NEW POLITICAL COMMUNICATION: ANDRZEJ DUDA’S TWITTER ACCOUNT
Autorzy:
Pietrzyk, Bartosz
Powiązania:
https://bibliotekanauki.pl/articles/512909.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
Andrzej Duda
Twitter
media communication
social media
Opis:
Social media has created new formats and forms of social activity. Production, receipt of information and communications have integrated themselves introducing a new type of communication activity. The role of social media is so important that any social group can go past them indifferently. This situation also applies to politics. Portals such as Twitter, in addition to the innovative communication formula, have established „one-man relations.” The purpose of this work is to determine the formula by which Andrzej Duda runs his Twitter account. The analysis identifies the collection of the most frequently discussed topics, the most popular news, and ways of using the site by Andrzej Duda. The study used quantitative and qualitative methods, including horizontal analysis and content analysis taking into account the media context and hypertextual structure. The main purpose of the description is a thorough quantitative analysis taking into consideration aspects of qualitative analysis (categories, topics, relationships).
Źródło:
Polityka i Społeczeństwo; 2017, 15, 4; 167-179 (13)
1732-9639
Pojawia się w:
Polityka i Społeczeństwo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Evaluation of the possibility of predicting social reactions using in-depth analysis of information published on web-portals
Autorzy:
Rostek, Katarzyna
Młodzianowski, Piotr
Powiązania:
https://bibliotekanauki.pl/articles/1827120.pdf
Data publikacji:
2019-05-12
Wydawca:
Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach
Tematy:
Decision making
Social media
Social communication
Statistics
Opis:
Based on a literature analysis of the applicability of econometric and analytical models in the forecasting of social responses it was concluded that a dominating role is played by conditions and rules deriving from statistical physics. These models examine the straight behaviour and reactions of group members in a specific situation. There are no models where the behaviour of participants is related to phenomena occurring in their environment (closer and further) and dynamically changing states of this environment (in particular the information environment). A model for the study of the web information impact on social responses has been proposed to complement the identified research gap. The model has been evaluated on the basis of investment decisions made at the Warsaw Stock Exchange. The conducted analyzes show the usefulness of the model and the possibility of its further development in the wider context of social applications.
Źródło:
Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach; 2018, 45, 118; 5-14
2082-5501
Pojawia się w:
Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Self-Government Activity On Social Media As An Information Source To Cover Local Issues: Slovak And Ukrainian Journalists’ Views
Autorzy:
Harmatiy, Olha
Kravčák, Peter
Powiązania:
https://bibliotekanauki.pl/articles/2150856.pdf
Data publikacji:
2021
Wydawca:
Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:
Social media sourcing
Social media
Media. Local news
Government communication
Slovakia
Ukraine
Opis:
For the media, local self-government organizations are an important source of information when the public needs to know about local matters. In turn, for local self-governments, the media is one of the most useful means of communicating with residents. Citizens’ understanding and awareness of local self-government and local issues are particularly important within decentralization resulting in the enhancement of local authorities' capacity. Under these conditions, local self-governments are becoming key communicators within their communities and are significant sources of information for local news reporting. It is evident that governments should use all available modern communication tools, including social media. The data from surveyed journalists from two countries – the Slovak Republic, where decentralization processes have already taken place, and Ukraine, which is still developing them – proves that local governments’ social presence serves as an information source to cover local issues. The survey findings show that journalists integrate local governments’ social media sourcing into their professional practices. Using local self-governments’ sites on social media as journalistic sources provides journalists with important opportunities for extending their agenda, informing and updating people, and reflecting life at the local level.
Źródło:
Media Literacy and Academic Research; 2021, 4, 1; 134-144
2585-8726
Pojawia się w:
Media Literacy and Academic Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
NATO jako podmiot komunikowania politycznego
NATO as an actor of political communication
Autorzy:
Arendarska, Justyna
Powiązania:
https://bibliotekanauki.pl/articles/514399.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
NATO
political communication
strategic communication
mediatization
social media
Opis:
The article raises the issue how the North Atlantic Treaty Organisation communicates with the broad public and how the organisation creates its image in the social media. The paper presents quantitative and qualitative content analysis of the communication that was published on the official NATO account on Twitter in the first three months of 2017. The aim of the study was to determine who is the main recipient of the communication, and what kind of language is used by the sender. In the main hypothesis author claims that the language and format of the communication does illustrate the effect of mediatization on communication processes in online media. The author proved that even the language and format of the communication on security issues are formatted according to the requirements of online media and thus, are affected by the mediatization processes.
Źródło:
Political Preferences; 2017, 17; 183-202
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Social Media as a Contemporary Communication Tool Between a City and its Users – a Theoretical Approach
Autorzy:
Sędkowski, Michał
Powiązania:
https://bibliotekanauki.pl/articles/1023076.pdf
Data publikacji:
2019-12-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
social media
urban governance
policy communication
Opis:
Social media have become a standard in contemporary communication. That is especially true for business which jumped at the opportunity to connect with current and prospective customers allowing them to integrate with their favourite brands and products even further. This trend, however, seems to be absent in the public domain. Local authorities notice social media but attempt to use it in a one-to-many format, which is incompatible with the interactive nature of the new medium. Cities can strongly benefit from an active presence in the social sphere as it opens new paths to co-governance and better communication.
Źródło:
International Studies. Interdisciplinary Political and Cultural Journal; 2019, 24, 2; 41-56
1641-4233
2300-8695
Pojawia się w:
International Studies. Interdisciplinary Political and Cultural Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Online Conference of Young Scientists „Media and Social Communication – The 1st Edition. Coronavirus – Challenges of Modern Society” (May 15–16, 2020).
Autorzy:
Sztyber, Marlena
Powiązania:
https://bibliotekanauki.pl/articles/2057310.pdf
Data publikacji:
2021-01-19
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
event
media
social communication
COVID-19
Źródło:
Central European Journal of Communication; 2020, 13, 3(27); 466-467
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Conceptual approaches to the definition of the term «fact»
Autorzy:
Komova, Maria
Powiązania:
https://bibliotekanauki.pl/articles/473842.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Instytut Informacji i Bibliotekoznawstwa
Tematy:
fact definition
mass media
social communication
Opis:
Different significant features, which correlate with the word «fact», are actualized through the peculiarities of the notional system of different branches of scientific knowledge. There is no single common scientific interpretation of the term «fact». The purpose of the research is to investigate the semantic structure of the term «fact», to formulate and substantiate its definition. Definition wording of the social-communication term «fact» involves identifying its taxonomic relations: the place of the notion among other notions and semantic (hierarchical, causal-consequential) connections between them, realized through the logical systematic of the notion. To detect essence of the notion of «fact» should be investigated universal properties and relations of objective realization forms of this phenomenon– the general structures which build categorical scheme. The theoretical and methodological basis of the research consist of scientific theories and concepts which form the fundamental scientific positions in philosophy, social communication, mass media, terminology. The philosophical theory of cognition generates factual concepts by studying the processes of obtaining knowledge about the essence of things, natural and social phenomena. The basic platforms of philosophical generalizations concerning the epistemological nature of the facts include: correlation of objective reality and language; dependence of human cognitive activity and language creation; the relations of objective reality and judgments about it. The social and communication aspects of the factual concepts are focused on the investigation of the functional characteristics of the fact in mass media creativity and editing, correlation of the fact with the objective reality and human consciousness. Specificity of the study requires the use of basic notions of the theory of the term, application of methods for terminological analysis: analysis of the semantic structure of the term «fact»; detection of the term relevance to the requirements of uniqueness and accuracy; establishment of the term signifies; categorical analysis of the notion. By creating a system of knowledge about the essence of the fact it is possible to provide modeling of social-communication term «fact»: the establishment of significant properties, connections and relations, allocated in notions definitions which are related with notion of the fact by generic-species relations: genitive notion – fact, specific notions – phenomena, processes, events. The semantic structure of species notions includes the meaning of «changing a particular object». This changing is a factor of the cognitive process and their transference to the consumer of information by means of social communications is a component of the knowledge management system since it is conscious and purposeful. Comparison of the logical relations between notion of «fact» and notions, which are connected to it by causal-consequential relations, is relevant. Social-communication notion of «fact» has close causal-consequential relations with the notion of «information»: the fact is an origin of information in a diversity of interpretation versions. Changes in space and time lead to appearance as a consequence of, which is reproduced by sign equivalents of a particular sign system. Conducted research makes it possible to conclude that for the social communications sphere we consider the following scientific definition to be reasonable: the fact is an obvious change of the objective reality in space and time, objectified and interpreted by the system of social communications for human cognitive activity. The fact reveals a complex, systemic phenomenon, realized in space and time and manifests in the triad of interconnected and interdependent signs, which have epistemological, dialectic, social and communicative aspects.
Źródło:
Informatio et Scientia. Information Science Research; 2018, 1(1); 17-29
2544-9664
Pojawia się w:
Informatio et Scientia. Information Science Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na Facebooku
Autorzy:
Zielińska, Iwona
Powiązania:
https://bibliotekanauki.pl/articles/645399.pdf
Data publikacji:
2017
Wydawca:
Polska Akademia Nauk. Instytut Slawistyki PAN
Tematy:
GMO
science communication
social media
Facebook
Opis:
The influence of the social media on science communication: strategies of GMO opponents on FacebookThe aim of the article is to discuss a growing role of the social media in science communication. Unlike in traditional mass media – TV, radio, press – the Web 2.0 tools allow to convey a much wider representation of opinions on science and technology, including those opposing or questioning the mainstream research. This paper presents the strategies of communication used by one of the biggest Polish anti-GMO groups on Facebook (“GMO To Nie To”) to raise their arguments and gain public support. It concludes that the use of new communication tools such as the social media introduces inevitable changes in the dynamic of science communication, which opens new research opportunities. Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na FacebookuCelem artykułu jest wskazanie na rosnącą rolę mediów społecznościowych w komunikacji naukowej. W przeciwieństwie do mediów tradycyjnych – telewizji, radia i prasy – narzędzia, jakie oferuje Web 2.0, pozwalają na reprezentację daleko bardziej różnorodnych opinii na temat nauki i technologii, również tych, które przeciwstawiają się powszechnie uznawanym wynikom badań lub je kwestionują. W dalszej części artykułu wskazane zostały strategie komunikacyjne największej na polskim Facebooku grupy skupiającej przeciwników GMO („GMO To Nie To”), stosowane, by zyskać wsparcie dla swoich racji i argumentów. Artykuł kończy się konkluzją, że wykorzystanie nowych narzędzi komunikacyjnych, np. mediów społecznościowych, wprowadza nieuchronne zmiany w dynamice komunikacji naukowej, co otwiera jednocześnie nowe możliwości badawcze.
Źródło:
Adeptus; 2017, 10
2300-0783
Pojawia się w:
Adeptus
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
ROLA MEDIÓW SPOŁECZNOŚCIOWYCH W KSZTAŁTOWANIU POSTAW SPOŁECZNYCH
THE ROLE OF SOCIAL MEDIA IS SHAPING SOCIAL ATTITUDES
Autorzy:
Deluga, Włodzimierz
Powiązania:
https://bibliotekanauki.pl/articles/479275.pdf
Data publikacji:
2017-12-20
Wydawca:
Uniwersytet Zielonogórski. Instytut Inżynierii Bezpieczeństwa i Nauk o Pracy. Polskie Towarzystwo Profesjologiczne.
Tematy:
media społecznościowe
postawy społeczne
komunikacja
internet
social media
social attitudes
communication
Opis:
Człowiek jako istota społeczna dąży do tworzenia więzi z ludźmi, na co dzień buduje z nimi re-lacje oraz posiada chęć przynależności do określonych grup. W tym względzie istotną rolę pełni komunikacja. Za sprawą rozwoju nowych technik, w tym internetowych, możliwe stało się udo-stępnienie informacji nieograniczonej ilości użytkowników. W niniejszym artykule przedsta-wiono istotę i pojęcie mediów, kształtowanie osobowości odbiorców mediów, specyfikę me-diów społecznościowych, a także wyniki badań ankietowych. Wymienione kwestie stanowią treść tego opracowania.
Man as a social being strives to create relationships with people, builds relations with them on a daily basis and has the will to belong to specific groups. In this respect, communication plays an essential role. Through the development of new techniques, including Internet techniques, it became possible to share information with an unlimited number of users. This article presents the essence and concept of the media, the shaping of personality of the media receivers and the specificity of social media, as well as the results of survey researches. These issues constitute the content of this work.
Źródło:
Problemy Profesjologii; 2017, 2; 35-47
1895-197X
Pojawia się w:
Problemy Profesjologii
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Social media jako narzędzie ewangelizacji i komunikacji w Kenii
Social Media as a Tool for Evangelization and Communication in Kenya
Autorzy:
Makuła, Maciej
Powiązania:
https://bibliotekanauki.pl/articles/512416.pdf
Data publikacji:
2019-12-30
Wydawca:
Wydawnictwo Diecezjalne Adalbertinum
Tematy:
social media
Africa
evangelization, communication
church
Opis:
The Catholic Church in Africa develops, the number of believers grows, as does the number of priestly and religious vocations. That is why it is important to research the new communication trends in Africa in order to help the Catholic Church in its evangelization mission. Young priests, consecrated and lay people in Africa more and more often take advantage of social media in their work. The research was conducted using a questionnaire method and a free interview method. In order to execute the research in a precise and reliable manner, a trip to Kenya and Nairobi for a few weeks was organized. The research question was to determine how the Catholic Church in Kenya could make better use of social media for information, promotion and evangelization purposes. The research would be a contribution to the professionalization of published content in social media by people actively involved in the Catholic Church in Kenya.
Źródło:
Studia Ełckie; 2019, 21, 4; 471-488
1896-6896
2353-1274
Pojawia się w:
Studia Ełckie
Dostawca treści:
Biblioteka Nauki
Artykuł
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