- Tytuł:
- Local media and the “political brand”: Candidates attributes portrayed on local media and their consequences on public perceptions
- Autorzy:
- Zamora, Rocío
- Powiązania:
- https://bibliotekanauki.pl/articles/471304.pdf
- Data publikacji:
- 2010
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
personalization
political brand
electoral campaigns
attribute agenda-setting
local media - Opis:
- Mass media portraits are key factors for a candidate running for local and regional elections, where low name recognition demands mass media coverage in order to build his “political brand.” Attribute agenda-setting effects are more usual in these circumstances where media focus on certain candidate aspects could play a key role in the social learning of political candidates. This paper focuses on the role of local media in setting the “political brand” of two main candidates during 2007 regional elections in Murcia (Spain) underlining either emotional aspects for a more “human” candidate or professional aspects, trying to see the relevance of media content analysis (print and broadcasting) on public opinion, by using a survey (N = 818) conducted during the campaign.
- Źródło:
-
Central European Journal of Communication; 2010, 3, 2(5); 283-297
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł